Tips To Increase PPC Ad CTR?

You might want to start with posting this in the PPC & SEO forum instead...

1. Test
2. Test
3. Test

Well i'd say :

1 - Spy on what others are doing
2 - see what ads show up the most
3 - use them for inspiration
4 - use them as "control" and then split-test

Best of luck !




Mehdi

my advise is to look up the other advertise which is shown in everywhere.then do spilt test.thanks for the share.

Steven, I think I could help you here...

First, I agree with the others... you have to start with what others are doing in the given in keyword auction. Pay specific attention to what the top 3 advertisers are using, because they are getting 90% of the clicks.

Second, how are your quality scores? [Assuming your on AdWords here] Are you in the 5-7 range? Or, below 5? I have some additional advice if you have a low QS. You'll need to address this first before you can increase CTR.

Lastly, here's the advice I give to my coaching clients when the first start their campaign. You have to figure out sales psychology that attracts the most clicks. You can't get to that point without trying what different approaches. Swing big though. Don't test the small things first.

Here's my 12 sales psych approaches (I sell this in my guide) when starting a new campaign. Try 2 ads of each flavor. You have to do all of these before you REALLY know what gets the best CTR:

Clear, direct statement
Ask a question
Promise "how-to"
Make a command
State implied benefits
Offer a guarantee
Show discounts
Personalized, time-sensitive
Reason why you'll achieve
Short, punchy copy

Hi mate at first you should make more viewers to your sites. for that you have to post some good quality articles, And by the way you will get more ads and can earn lot of cash.

You increase your CTR beat your competitors and get you a nice:

Use Google Insight and Google Trends
Use accelerated delivery instead of standard
Ad Extensions
Use Dynamic keyword Insertions
Customer Reviews
Monitor your competition