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Title Tags for Ecommerce Sites - Buying/Action Words Advice?

by JanWalker
5 replies
  • SEO
    • |
Hi!

I own a few ecommerce sites and I've got a question about spicing up the Title Tags. So in this case I'll use the example of Dog Collars...

So a typical Title Tag targeting the word "dog training' as the primary keyword would read like this

Dog Collars | ABC Dog Collars

Note: ABC dog collars is the example company name for branding.


So I wanted to spice my title's up a bit like

Dog Collars - Shop Online | ABC Dog Collars

Dog Collars - Online Discounts | ABC Dog Collars

Dog Collars - Best Deals | ABC Dog Collars

what do you guys think?

I know all about spicing up the meta description with calls to action etc but wanted to know if this was advisable for title tags to stand out from the crowd/other manufacturers?

or should I not differ from the norm and be more boring/typical? like primary keyword | secondary keyword if applicable and then branding


let me know!!
#advice #buying or action #ecommerce #sites #tags #title #words
  • Profile picture of the author JanWalker
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    • Profile picture of the author paulgl
      I would not try and spice up the title.
      Short and sweet.

      I don't see the word "training" in any of those.

      Forget the best deals, online discounts, etc.
      Pure junk words in your situation.

      ABC Dog Collars: Collars for training

      Paul
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  • Profile picture of the author Kurt
    Originally Posted by JanWalker View Post

    Hi!

    I own a few ecommerce sites and I've got a question about spicing up the Title Tags. So in this case I'll use the example of Dog Collars...

    So a typical Title Tag targeting the word "dog training' as the primary keyword would read like this

    Dog Collars | ABC Dog Collars

    Note: ABC dog collars is the example company name for branding.


    So I wanted to spice my title's up a bit like

    Dog Collars - Shop Online | ABC Dog Collars

    Dog Collars - Online Discounts | ABC Dog Collars

    Dog Collars - Best Deals | ABC Dog Collars

    what do you guys think?

    I know all about spicing up the meta description with calls to action etc but wanted to know if this was advisable for title tags to stand out from the crowd/other manufacturers?

    or should I not differ from the norm and be more boring/typical? like primary keyword | secondary keyword if applicable and then branding


    let me know!!
    I have two trains of thoughts:

    1. Are there "buying" keywords that are secondary keywords?

    2. I believe in having as big a variety in titles for your primary keywords/phrases as possible.

    Is "dog collars" a money keyword? Then develope as many different pages of content as you can and include "dog collars" in the page titles, mixing it up:
    dog collars
    cheap dog collars
    cheap dog training collars
    dog collars - deals and discount prices
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  • Profile picture of the author mrultra
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    • Profile picture of the author JanWalker
      Originally Posted by mrultra View Post

      Don't waste space trying to "brand" your site via the title tag. Keep your company name out of it.
      disagree 100% with this comment. google is moving more and more towards authority...branding is important in all aspects of seo.
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      • Profile picture of the author paulgl
        Originally Posted by JanWalker View Post

        disagree 100% with this comment. google is moving more and more towards authority...branding is important in all aspects of seo.
        It's not about branding, really, it's about how to make a title. Anyone
        who tells you to not use the brand in the title is a tad bit off.
        Many big sites, from the warriorforum to amazon use the brand
        name. Most often this is domain.com.

        I always say copy the big boys.

        Even the reverse position is an option. Wikipedia does that.
        Keyword/keyphrase - wikipedia...

        I would stick with your "typical" title.

        Paul
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