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Would This Domain Name Trick Work vs. Multiple EMDs?

by The Expert
6 replies
  • SEO
    • |
Let's say you wanted to build a jobs site and wanted to rank for terms like "Florida Jobs", "California Jobs", "Vermont Jobs", etc.

If the "true" EMDs for these terms were taken you could buy a bunch of variants that cleaverly use a trick to drop in an "s" like:

FloridaJobSpot.com
CaliforniaJobSpot.com
VermontJobSpot.com

My question is whether you can use a concatenate trick when trying to rank for these terms. Here's the idea...just buy JobSpot.com and then bolt on subdomains for each state. So you'd have:

florida.Jobspot.com
california.JobSpot.com
vermont.JobSpot.com

Notice that the keyword structure is contained in the URL in the proper order, but it's not floridajobs.jobspot.com...which seems redundant.

My thought is that building a site this way (say with Wordpress Multi-Site) might help because it would have natural siloing built-in and as the site grew bigger, it would seem that ranking for the other keywords would become easier as time went on because the nature of the site would obviously be a "jobs site" related by "state".

What do you guys think? Could this help in the long run? Would it be significantly harder to rank for and individual keyword like "Ohio Jobs" by building a site with this structure?
#domain #emds #multiple #trick #work
  • Profile picture of the author lovboa
    Banned
    What is the reason you want to cleverly drop an s in?
    It's not going to make a difference in SEO difficulty anyway you put it.

    JobSafari,com
    JobSafe,com
    JobShoijdf,com
    JobSSSSSS.com

    If you're targeting a large keyword that's going to target jobs in various states, then just go with a brand name.
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    • Profile picture of the author paulgl
      About.com does what you propose, but they rank by
      sheer authority, not EMD.

      You are over valuing EMD's and using subdomains in
      a way they were not really intended. About.com aside,
      a subdomain should be a complete separate site from
      the main domain.

      In your case, it would be better to use just a good
      canonical url. More juice for the average Joe.

      Paul
      Signature

      If you were disappointed in your results today, lower your standards tomorrow.

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      • Profile picture of the author The Expert
        Originally Posted by paulgl View Post

        About.com does what you propose, but they rank by
        sheer authority, not EMD.

        You are over valuing EMD's and using subdomains in
        a way they were not really intended. About.com aside,
        a subdomain should be a complete separate site from
        the main domain.

        In your case, it would be better to use just a good
        canonical url. More juice for the average Joe.

        Paul
        If I wanted to rank for "Plastic Surgeon Jobs" (plus 40 other medical career + jobs keywords) are you saying that it wouldn't be much different in ranking:

        psjobs.com vs. plasticsurgeonjobs.com vs. plasticsurgeon.jobs.com

        If that's the case, then why do so many people talk about EMDs helping when ranking for long-tail keywords?
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        • Profile picture of the author lovboa
          Banned
          Originally Posted by The Expert View Post

          If I wanted to rank for "Plastic Surgeon Jobs" (plus 40 other medical career + jobs keywords) are you saying that it wouldn't be much different in ranking:

          psjobs.com vs. plasticsurgeonjobs.com vs. plasticsurgeon.jobs.com

          If that's the case, then why do so many people talk about EMDs helping when ranking for long-tail keywords?
          No it wouldn't make a difference at all.
          The people who get excited when they find an EMD are those making thin MFA sites and trying to get their sites ranking and making money as soon as humanly possible. They want all the help they can get to tell the Google search engines what their site is all about without them having to have solid content to tell the engines instead.
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          • Profile picture of the author The Expert
            So I woke up today to news which would make it seem that EMDs are not the thing to be worried about right now anyway.
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  • Profile picture of the author retsek
    Exact match is over-rated, and doesn't have the same weight it used to.

    You'd be better off doing:

    Jobspot.com/florida
    Jobspot.com/california
    Jobspot.com/vermont
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