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-   -   STRAP IN- the Next Panda update is here and targets webspam and spinning. (https://www.warriorforum.com/search-engine-optimization/586683-strap-next-panda-update-here-targets-webspam-spinning.html)

Mike Anthony 24th April 2012 05:14 PM

STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
Thought some of you guys who don;t follow SEO news closely might want to know-

Google just posted its about to do another Panda update and that its aimed at webspam and spun content with links within unrelated text (looks a whole lot like what some SEO networks that got hit used to do)

Official Google Webmaster Central Blog: Another step to reward high-quality sites

Update this has already been pushed out

Google Launches Update Targeting Webspam In Search Results

James- 24th April 2012 05:44 PM

Re: STRAP IN- the Next Panda update is a few days away and targets webspam and spinning.
 
Thanks for highlighting this change Mike. I have just come back from the pub to notice a fairly significant amount of my sites have been dropped waaaay down in the SERPS and i had not done anything to them.

I guess i am now paying the price for submitting spun articles with anchor text back to my sites.

Oh well, onwards and upwards!

jsherloc 24th April 2012 06:02 PM

Re: STRAP IN- the Next Panda update is a few days away and targets webspam and spinning.
 
Hopefully this algo update also works on the 10+ methods/combos of "negative seo etc" we've seen currently being discussed on this forum and other major IM forums as well.

Wonder if they'll slip some other changes in with this one that they won't release publicly hmm

Mike Anthony 24th April 2012 06:07 PM

Re: STRAP IN- the Next Panda update is a few days away and targets webspam and spinning.
 
Pretty much

"While we can't divulge specific signals because we don't want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics."

Sounds like some new secret ingredients are being put into the sauce

wolfmmiii 24th April 2012 06:09 PM

Re: STRAP IN- the Next Panda update is a few days away and targets webspam and spinning.
 
Yep...I just linked to this over in the thread below. Fingers crossed that they get it right and kill off lots of my crap competition.

http://www.warriorforum.com/adsense-...nge-today.html

TheAdsenseGuy 24th April 2012 06:18 PM

Re: STRAP IN- the Next Panda update is a few days away and targets webspam and spinning.
 
Lost all 1st page rankings on my 10 authority adsense sites today. These did have quality content on them. Had 1000 word articles written by a high end writer, had video and other media on all pages. They were 20-50 pages in length. I did use spun content for backlinks so that's probably what did them in. F__K SEO. Im done.

jsherloc 24th April 2012 06:26 PM

Re: STRAP IN- the Next Panda update is a few days away and targets webspam and spinning.
 
Quote:

Originally Posted by TheAdsenseGuy (Post 6112759)
Lost all 1st page rankings on my 10 authority adsense sites today.

How old are the sites/how long have they been ranking and pulling traffic consistently?

bummed.out 24th April 2012 07:33 PM

Re: STRAP IN- the Next Panda update is a few days away and targets webspam and spinning.
 
Forget waiting a few days. The rest of my sites that survived the previous Panda attacks have dropped to where search engine traffic probably won't find them. This has nothing to do with quality of content (I can write well, and did).

Rather, I guess, it has to do with using a system for ranking that worked really well for a while and now does more harm than good. Sh*tballs. Still, Matt Cutts can go...ahh, forget it. I'm sure enough of you hit by this can finish that sentence for me.

Well, time to do things differently.

Mike Anthony 24th April 2012 07:41 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
Yes - although the report said days, Cutts just confirmed by twitter that the algo has now been pushed out.

retsek 24th April 2012 07:48 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
3%? haha, this one is gonna be bigger than Panda.

Mike Anthony 24th April 2012 08:05 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
Quote:

Originally Posted by retsek (Post 6112983)
3%? haha, this one is gonna be bigger than Panda.

code number for 95% marketers and SEOs :D

TheAdsenseGuy 24th April 2012 08:19 PM

Re: STRAP IN- the Next Panda update is a few days away and targets webspam and spinning.
 
Quote:

Originally Posted by jsherloc (Post 6112779)
How old are the sites/how long have they been ranking and pulling traffic consistently?


All these sites were 1.5 years old. They have been ranking well and pulling in traffic for at least a year. Each site was making between $10- $20 per day. . . until today.

Jordan Kovats 24th April 2012 08:23 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
Wow...I was always warned about spinning and quality content vs quantity content. Slow and steady and doing it right keeps on winning.

jsherloc 24th April 2012 08:29 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
Reading Google's posted examples of what they are looking for though, it seems to me that it would possibly BE EASIER to negatively affect websites by linking to them on spun garbage properties in that manner?

The examples they give, someone could just spin unrelated articles into gibberish and then target their competitors website using optimized anchor text that the "target" site is clearly targeting, posting on tons of properties the same way en masse? Hope it doesn't actually make things worse and easier to go through negative seo processes, because it almost seems like it could based on those two examples and reading further into things lol...

It's like Google says "Oh yeah guys, in the midst of a bunch of other ways people are actively abusing visible loopholes in our link-reliant algo, and doing this now in record numbers, here's two other specific examples that we are currently on a rampage looking for sites with these types of backlink patterns..."

I'm pretty pessimistic about the whole thing though, so maybe I will be pleasantly surprised with the outcome of all this who knows...

footfoot 24th April 2012 08:52 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
Why is google so public about everything? I think they're spinning their wheels and getting desperate. Engaging in fear tactics more than actual substance.

Mike Hlatky 24th April 2012 09:03 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
WTF?

Google makes no sense to me. Several of my authority sites just dropped out of the rankings.

Apparently original and constant content is not the right answer.

Mike Anthony 24th April 2012 09:15 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
Quote:

Originally Posted by Mike Hlatky (Post 6113187)
Apparently original and constant content is not the right answer.

Content can be original and constant and still be no good.

attorneydavid 24th April 2012 09:36 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
Panda hit longer tail search results that article directories and stuff were soaking up. This is hitting highly SEO'd results, ie those with commercia intent. This is going to be extremely negative for search for these terms since what's ranking now is going to be on average quite dated.

I'm guessing this 3% will be as a practical matter the biggest change in search results ever.

JSProjects 24th April 2012 09:41 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
3% is a LOT of sites. It may not sound like much initially. But it's HUGE.

Should be a "fun" next couple of days.

jonathanleger 24th April 2012 09:49 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
ROFL! Search G for "new shoes" -- look who's #1:

Interpretive Simulations - NewShoes - (Intro to Marketing, Marketing Principles)

They have GOT to be kidding. Somebody needs to hit CTRL-Z over at the 'plex.

Thinking_man_too 24th April 2012 09:51 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
About 80% of my sites were hit hard.

I do not use article submissions or own a text spinner. All my content was hand written.

I research my niches and take a lot of time on each article no outsourcing ever.

I will be curious to read the tea leaves once I see what others say here.

Chambers 24th April 2012 09:51 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
Hello Ladies & Gentlemen,

My sites took a massive nosedive today. All I can do is smile and laugh, this has happened before, and I will be back.

As long as there is a system, it will be gamed.

Chambers 24th April 2012 09:55 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
Quote:

Originally Posted by jonathanleger (Post 6113409)
ROFL! Search G for "new shoes" -- look who's #1:

Interpretive Simulations - NewShoes - (Intro to Marketing, Marketing Principles)

They have GOT to be kidding. Somebody needs to hit CTRL-Z over at the 'plex.

LOL at this search, thanks for posting

Chambers 24th April 2012 09:56 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
Quote:

Originally Posted by mrultra (Post 6113426)
Not sure, but it looks at first glance like exact match domains have taken a hit too.

the majority of my sites that tanked were EMD

esmein 24th April 2012 09:56 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
From what I see many sites with 100% unique content and no junk backlinks pointing to it have been hit hard.

Just search for anything with the word "insurance" in it, and you'll see how out of whack the SERP is right now.

I see 2-3 years old forum threads come up for queries within my topic. Surely someone in 2009 could answer questions about the Thunderbolt port...

mrtrance 24th April 2012 10:01 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
Quote:

Originally Posted by mrultra (Post 6113426)
Not sure, but it looks at first glance like exact match domains have taken a hit too.

Pretty much all my sites that got hit were EMDs. I've noticed other EMDs that were on page 1 tiok a dive as well.

Anyone else seeing similar things?

Mike Anthony 24th April 2012 10:10 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
Quote:

Originally Posted by mrtrance (Post 6113475)
Pretty much all my sites that got hit were EMDs. I've noticed other EMDs that were on page 1 tiok a dive as well.

Anyone else seeing similar things?

Yep had one EMD client that tanked hard for his home page but his inner pages moved up. You know I will be studying the differences and I already have some ideas why. However we have to wait awhile before we make any hard and fast conclusions. Things always change around as a new algo does its recrawl.

TheAdsenseGuy 24th April 2012 10:10 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
Quote:

Originally Posted by Chambers (Post 6113425)
Hello Ladies & Gentlemen,

My sites took a massive nosedive today. All I can do is smile and laugh, this has happened before, and I will be back.

As long as there is a system, it will be gamed.



Sure, in time we will be able to game the system again - for a while. But if we're all spending 8 hours a day everyday just trying to keep up with Google's B.S. - then seriously, is it worth it?

I don't know about you but I'm going into new online business models. Just don't think SEO is a viable long term business model anymore for your own website.

Instead of trying to rank websites on Google let's try using 3rd party websites and rank those in Google.

1. Want to rank for a "how to" keyword? Lets upload a kindle ebook onto
Amazon and rank the Amazon page in Google - it's easy, takes less that a week usually.
2. Wanna sell affiliate products? Make Youtube videos and rank those in Google - with backlinks it only takes a couple days to a week.
3. Wanna start an Ecommerce business. Forget about building a website. Hook up with a dropshipper and then sell your products on Amazon.com using FBA (fulfillment by Amazon). And then build backlinks to your Amazon product page and get traffic from Google.
4. Listbuilding

And you know what? Google will never penalize Amazon.com or Youtube. Not going to happen.

Google doesn't need us "little guys" anymore. They only want huge branded authority sites ranking in their search results. After all, it's a kickback for the millions these sites spend in Adwords.

Lost all of my sites today too.

jonathanleger 24th April 2012 10:12 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
When searching for "bicycle wheels", you would expect 100% ecommerce sites that sell the wheels, right?

Search G for "bicycle wheels" and you'll see:

#1 - ecommerce site
#2 - wikipedia entry for "bicycle wheel"
#3 - ecommerce site
#4 - ecommerce site
#5 - A book at Amazon ("The Bicycle Wheel")
#6 - ecommerce site
#7 - ecommerce site for bicycle parts in general (the ranking page has nothing to do wih the wheels though)
#8 - ecommerce page selling bicycle wheel stands -- not bicycle wheels
#9 - ecommerce site
#10 - page out of 1995 (literally) that has articles about bicycle wheels

Very poor results indeed.

Thinking_man_too 24th April 2012 10:14 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
I did a google search on "is popcorn healthy"(a term that I used to hold the #2 position for. )

Every article on the first page of google was written in the last month. ZERO older then that.

Weird.


1

retsek 24th April 2012 10:17 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
Check out Flippa. Lots of auctions are like deer caught in the headlights. :D

Chambers 24th April 2012 10:29 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
Quote:

Originally Posted by dp40oz (Post 6113556)
I would like to applaud Google for further making high PR links more valuable. All those who have access to them should have benefited today. This is an awful algo update. They should just call this the "penalty update" unless you have enough authority PR links. Which hopefully all of us stocked up on after the BMR/ALN hit which was obviously done to allow this "penalty update" to work. Same as Panda. High PR links buy you out of the penalties. Ladies and Gentlemen welcome to the age of negative SEO and private high PR blog networks.

LOL says the guy pushing high PR blog networks...

Mike Anthony 24th April 2012 10:32 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
Quote:

Originally Posted by jonathanleger (Post 6113525)
#1 - ecommerce site
#2 - wikipedia entry for "bicycle wheel"
#3 - ecommerce site
#4 - ecommerce site
#5 - A book at Amazon ("The Bicycle Wheel")
#6 - ecommerce site
#7 - ecommerce site for bicycle parts in general (the ranking page has nothing to do wih the wheels though)
#8 - ecommerce page selling bicycle wheel stands -- not bicycle wheels
#9 - ecommerce site
#10 - page out of 1995 (literally) that has articles about bicycle wheels

Very poor results indeed.

I get shopping results above Wikipedia at 3

retsek 24th April 2012 10:34 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
Quote:

Originally Posted by Chambers (Post 6113603)
LOL says the guy pushing high PR blog networks...

He's right. From what I'm seeing sites with strong PR links and an active social presence escaped this update, even if they are guilty of keyword stuffing, a few low quality-spammy links, and thin content.

Sites that lack those two qualities were hit with the sledge.

Either way, I like this update and I hope they don't roll it back!

Mike Anthony 24th April 2012 10:41 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
Quote:

Originally Posted by retsek (Post 6113627)
He's right.

As everyone knows I am into people building their own networks and acquiring links from High Pr sites but to say that all this algo targets is lack of high Pr links is inaccurate.

Chambers 24th April 2012 10:41 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
Quote:

Originally Posted by retsek (Post 6113627)
He's right. From what I'm seeing sites with strong PR links and an active social presence escaped this update, even if they are guilty of keyword stuffing, a few low quality-spammy links, and thin content.

Sites that lack those two qualities were hit with the sledge.

Either way, I like this update and I hope they don't roll it back!

No he's not the majority of my sites that were slammed were linked with high PR linked and they were all original content.

Not buying what he's selling...

dp40oz 24th April 2012 10:42 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
Quote:

Originally Posted by Chambers (Post 6113603)
LOL says the guy pushing high PR blog networks...

Says the guy with 36 of 44 sites still ranking.

Chambers 24th April 2012 10:43 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
Quote:

Originally Posted by dp40oz (Post 6113661)
Says the guy with 36 of 44 sites still ranking.

That's it...your response?

WareTime 24th April 2012 10:43 PM

Re: STRAP IN- the Next Panda update is a few days away and targets webspam and spinning.
 
Quote:

Originally Posted by Mike Anthony (Post 6112733)
Pretty much

"While we can't divulge specific signals because we don't want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics."

Sounds like some new secret ingredients are being put into the sauce

That's the same thing they say every time. Of course they can't go into details.

Did you see the episode of Gilligan's Island where the castaways were almost rescued, but Gilligan screwed it up?

JoshN 24th April 2012 10:44 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
I dont have many sites but the few I have took a dive, and then came back higher than before. Least thats how it looks. I use unique article rewrites in my backlinks but they are spun.... so oh well. I am just glad I dont have big money sites up yet.


The SEO game is risky... I am gradually taking more time away from SEO and backlinking and placing it all on the front end with keyword research. Now I seriously do keyword research 70-80% of the time and only pick stuff where my page basically goes to the top of google by default.

dp40oz 24th April 2012 10:54 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
Quote:

Originally Posted by Chambers (Post 6113668)
That's it...your response?

You want a better response? Ok here it goes. Google since Panda has hugely disproportionately weighted high PR links. Its the only way to bypass all their algo updates. They call these algorithm updates but they are just mass penalties. The filters can be beat by having enough "authority links" or "high PR links". Why do you think they decide to kill high PR networks right before this update. And why do you think they don't care about negative SEO. Because sites that "deserve" to rank will have those links, hence will not be hugely affected by their penalty filters.

Think for a second, guy who feels that I am just trying to push a product. They did it because its the loophole. All of my sites with solid PR links are still ranking… well except 2 but they were 1 page garbage sites and thats out of 44. So 36 out of 44 sites still rank. 38 of those 44 have a very solid backing of PR sites. Im not trying to sell anything its just what it is. Its not the end all be all. This update definitely hit onpage content too but if you didn't see what was going down in the last 2 months then I won't be able to open your eyes now. Just trying to help.

Mike Anthony 24th April 2012 10:59 PM

Re: STRAP IN- the Next Panda update is a few days away and targets webspam and spinning.
 
Quote:

Originally Posted by WareTime (Post 6113669)
That's the same thing they say every time. Of course they can't go into details.

IF you don't think changes have been made to the algo you haven't been paying attention for the last year and a half.

Quote:

All of my sites with solid PR links are still ranking… well except 2 but they were 1 page garbage sites and thats out of 44. So 36 out of 44 sites still rank. 38 of those 44 have a very solid backing of PR sites. Im not trying to sell anything its just what it is.
DP its really too early to say what is and what isn't the case. I haven't seen much of a disaster either but seeing as how the algo was just pushed out today and frankly still in terms of hours it will be days before anyone can start doing a victory lap and saying conclusively what protects or helps with the new algo. We have to see where things settle not where they are now.

Chambers 24th April 2012 11:00 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
Quote:

Originally Posted by dp40oz (Post 6113706)
You want a better response? Ok here it goes. Google since Panda has hugely disproportionately weighted high PR links. Its the only way to bypass all their algo updates. They call these algorithm updates but they are just mass penalties. The filters can be beat by having enough "authority links" or "high PR links". Why do you think they decide to kill high PR networks right before this update. And why do you think they don't care about negative SEO. Because sites that "deserve" to rank will have those links, hence will not be hugely affected by their penalty filters.

Think for a second, guy who feels that I am just trying to push a product. They did it because its the loophole. All of my sites with solid PR links are still ranking… well except 2 but they were 1 page garbage sites and thats out of 44. So 36 out of 44 sites still rank. 38 of those 44 have a very solid backing of PR sites. Im not trying to sell anything its just what it is. Its not the end all be all. This update definitely hit onpage content too but if you didn't see what was going down in the last 2 months then I won't be able to open your eyes now. Just trying to help.

Even if I agree with you or not, thanks for typing out a response and explaining your reasoning.

yukon 24th April 2012 11:04 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
No big loss.

Sometimes you have to take out the trash.

mrtrance 24th April 2012 11:08 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
Quote:

Originally Posted by dp40oz (Post 6113706)
You want a better response? Ok here it goes. Google since Panda has hugely disproportionately weighted high PR links. Its the only way to bypass all their algo updates. They call these algorithm updates but they are just mass penalties. The filters can be beat by having enough "authority links" or "high PR links". Why do you think they decide to kill high PR networks right before this update. And why do you think they don't care about negative SEO. Because sites that "deserve" to rank will have those links, hence will not be hugely affected by their penalty filters.

Think for a second, guy who feels that I am just trying to push a product. They did it because its the loophole. All of my sites with solid PR links are still ranking… well except 2 but they were 1 page garbage sites and thats out of 44. So 36 out of 44 sites still rank. 38 of those 44 have a very solid backing of PR sites. Im not trying to sell anything its just what it is. Its not the end all be all. This update definitely hit onpage content too but if you didn't see what was going down in the last 2 months then I won't be able to open your eyes now. Just trying to help.

So what do you consider high PR links now that private blog networks took a hit? Do these have to contextual high PR links or can they be from high PR page comment as well?

Mike Anthony 24th April 2012 11:14 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
Quote:

Originally Posted by mrtrance (Post 6113754)
So what do you consider high PR links now that private blog networks took a hit? Do these have to contextual high PR links or can they be from high PR page comment as well?

contextual. everything is heading toward what Google calls it - editorial links. Private networks didn't take a hit. Public rental ones did. I didn't and haven't lost a single domain. I've polled people (over a hundred I deal with ) who are building networks and none of them have reported experiencing mass deindexing.

josephseeley 24th April 2012 11:23 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
I had 2 (out of 100) sites that took a dive. Both were (very short, brandable) EMDs. They were also the two highest quality sites I have.

One of them lost impressions. The weirdest thing is that one of them gained 300% impressions since Thursday ... but it was for every non-relevent page on the site. Privacy policy, about, contact us, (other topic) categories, (other topic) tags, and site-map pages which no one is going to want to click through to because they clearly aren't relevant and shouldn't be showing up in the SERPs at all. (Usually I no-index most of these pages, but must have missed it on this site.)

Most of my lower quality sites have increased in rankings/traffic slightly.

It's like Google looked at all my sites and decided to pick the least relevant and/or lowest quality pages to spam the SERPs with.

Google is trying to downplay the "over-optimization update" now, but it seems to be helping sites/pages that don't use keywords much in their backlink profiles and/or onsite. The only problem with that is of course that sometimes keywords are useful to use to address a specific topic ...

lovboa 24th April 2012 11:27 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
This is like a quarantine, the ones you see in the movies.

Google's not just mass exterminating the 'zombies', but even the clean ones with a little bit of red in their eyes from not getting enough sleep.

warrioraw 24th April 2012 11:27 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
Quote:

Originally Posted by retsek (Post 6113549)
Check out Flippa. Lots of auctions are like deer caught in the headlights. :D

Hehe, nice find.

I've noticed one of our sites seems to be effected by this change. Not the whole site, just one keyword that I can see so far.

As others have stated best wait a few days for all the changes to go through and see how you come out after that rather than panicking now.

mrtrance 24th April 2012 11:29 PM

Re: STRAP IN- the Next Panda update is here and targets webspam and spinning.
 
I'm just trying to pinpoint what is across all my sites that triggers all to drop in the SERPs at once. I'm assume that there has to be a common thing among them in order for all of them to drop off all at once. The only thing I can see so far is all my sites were EMD and that is the most common thing among them. Sites that I had not worked on for a while or did not build backlinks too got hit just like ones that I had been building backlinks.

So if that is the case then it might not be an issue with backlinks, but maybe onsite structure since all of these are EMDs, used the ClickBump theme, and had about 1% kw density for each page that was using it's keyword.


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