Google Are The Biggest Hypocrites
- SEO |
The opposite of "white hat" SEO is something called "black hat webspam" (we say "webspam" to distinguish it from email spam). In the pursuit of higher rankings or traffic, a few sites use techniques that don't benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve to be to be ranked. We see all sorts of webspam techniques every day, from keyword stuffing to link schemes that attempt to propel sites higher in rankings. |
One massive advertisement that offers no value to search engine users and employs "black hat" techniques to increase traffic and ranking (notice the "google play" in the anchor text).
I can't help but feel aggrieved at how hypocritical this company is becoming.
If you were disappointed in your results today, lower your standards tomorrow.