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What Is The New On Page Strategy Now?

by Captain_Morgan
6 replies
  • SEO
    • |
Hey Guys

Before on-page strategy used to be having:

Having keyword in title
Keyword in first and last paragraph
Keyword density of 2%
Keyword in H2 and H3 Headings
Bold Italic and Underline the keyword

But seems as this is called over optimize now, so what does everyone suggest and what is everyone's views on what should be done now regarding it your targeting a keyword???
#page #strategy
  • Profile picture of the author xiro25
    This is not over optimization. Google is targeting Anchor text links. Such as having 1000 links on blue widgets from sites that are not even close to being about blue widgets.

    If you were targeting small blue widgets. What would you think the user would want to see?

    Different types of small blue widgets
    Different uses for small blue widgets
    maybe some links to buy small blue widgets
    how to use small blue widgets


    For one webpage I may have a title
    "5 different uses for Small Blue Widgets around your house"

    Then go into my list
    1
    2
    3
    4
    5


    then have more articles linking at the bottom or in the middle of content if apporatiate linking to other articles about small blue widgets.

    You will basically create A SILO structure to your website.

    Category would be Small blue widgets

    Then branch off with the other posts on how to use them, what to use them for and so on....
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  • Profile picture of the author Captain_Morgan
    But if you are having a silo structure then the main keyword still would be blue widget wouldnt it or would u just mix up the anchor text to include the lsi keywords too?
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    • Profile picture of the author xiro25
      Originally Posted by Captain_Morgan View Post

      But if you are having a silo structure then the main keyword still would be blue widget wouldnt it or would u just mix up the anchor text to include the lsi keywords too?

      Yes So whatever the highest number of searches of keyword you are going after would often be at the top or near the top of your SILO. So If you have had webpage all about how to use small blue widgets. then I would have some anchor text "small blue widgets" , Some "click here" your "website Name" and mostly just the URL. The key is to mix it up and make it look natural.

      Think about it how many times have you visited a website and posted the exact anchor text for someone else's site. I usually just copy and paste the URL.

      Another thing to keep in mind is the type of links that you get. I usually go for relevancy. Build some web2.0 with Unique content and blast those with links to get PR.

      With my big authority site I followed the above method with just writing content for users of my site for 6 months. I didnt do any linking on my own besides the interlinking on my own website. I started to rank for longer keyword terms. You should see where you rank for those and try to push them even higher with a few web2.0. This way it is very easy to increase your traffic with as little effort as possible in regards to back linking.
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      • Profile picture of the author adoriagaebel
        ON Page Optimisation is optimizing your website in a way that it can rank better in search engines and improve visitor satisfaction.
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  • Profile picture of the author PromoDirect
    It is explained by Google that the new on page strategy for website optimization will be having content above the fold, Google had explained this to us in their own words about it: Page layout algorithm improvement - Inside Search

    I think this must be the next on page strategy for website owners.
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