by HELC
1 replies
  • SEO
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A long time ago my boss brought a lot of domains related to the recipe vertical (this is an online publisher that has among other things a recipe site). These are very specific urls (for example one is about Fourth of July recipes and another is about buffalo chicken wings). They at one time housed microsites and now have nothing.

Presently, they redirect to the main recipe site. The July Fourth page goes to a listing on the main recipe page that talks about Fourth of July recipes.

Now the question is what to do with these url's? Is it better to leave them as redirects (I am assuming that they are 301's, but will have to ask), ditch them or use them as microsites, each with relevant content with a link to the main recipe page (but not to each other, of course).

Would the microsites be considered gateway pages? If the link says something along the lines of "Like this recipe? Find thousands more like it at..." would that text alone make it a gateway page? Another option would be to have along with the recipe a place to sign up for the main sites newsletter (a big part of the business model here is getting people to subscribe to our various newsletters). The link in this case would just be a basic link to the site without any of the previous text.
#microsite #question
  • Profile picture of the author cardine
    Microsites are still a very effective way of building high quality backlinks. By having sites that are built on high quality content that link out to your money site, they look a lot like legitimate blogs with guest blogs (and don't have the issue that most blog networks have of 'getting spammed to death').

    But if you are going to do that, make sure the microsites are more than one page wonders. Setup WordPress and get 5-10 posts on there, and make sure not all of them link out to your site (and a couple link out to other random authority sites like Wikipedia). It's all about making your microsites look like legitimate small blogs.


    It really depends on how much effort you want to put into it. Leaving them as 301's will probably be fine, but building them out as microsites will probably help even more (with an obvious cost of your time).
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