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Can You Use OptimizePress for PPC Marketing?

by natebunger
2 replies
  • SEO
    • |
Hi there, with Googles rules on not having straight up squeeze pages as landing pages, is anyone using Optimize Press with PPC campaigns and having good luck?

What is the best strategy for setting up good lead capture pages when running PPC campaigns to keep ones quality score high?

Thanks, really looking for a good solution today I can begin implementing..

Appreciate your responses

Nate
#marketing #optimizepress #ppc
  • Profile picture of the author Dietriffic
    You have to be careful, but it can be done.

    Here are some steps:

    1. Careful with the promise in your headline. Don't make extraordinary claims, or promise specific results like (lose 10 pounds in 10 days).

    2. Have a blog on domain.com/blog/ with a minimum of 10 posts.

    3. Have content (like a 5 free tips article) on the squeeze page but keep all that below the fold, make the font smaller, and bunch up the text in big paragraphs to put people off reading it and make the page smaller.

    4. If I remember correctly, you'll also need navigation links at the top to your blog, contact form, etc.

    5. Have a disclaimer and privacy policy.

    I think that's about it. I have done it. All this impacts conversion, but I've still been able to get about 35% or more.
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    • Profile picture of the author natebunger
      Originally Posted by Dietriffic View Post

      You have to be careful, but it can be done.

      Here are some steps:

      1. Careful with the promise in your headline. Don't make extraordinary claims, or promise specific results like (lose 10 pounds in 10 days).

      2. Have a blog on domain.com/blog/ with a minimum of 10 posts.

      3. Have content (like a 5 free tips article) on the squeeze page but keep all that below the fold, make the font smaller, and bunch up the text in big paragraphs to put people off reading it and make the page smaller.

      4. If I remember correctly, you'll also need navigation links at the top to your blog, contact form, etc.

      5. Have a disclaimer and privacy policy.

      I think that's about it. I have done it. All this impacts conversion, but I've still been able to get about 35% or more.
      Awesome, great tips..thanks for your time
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