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3 questions - could I get some advise please

by Kikos
3 replies
  • SEO
    • |
1. Question on how to find the weakest articles
Long time ago Google had announced quality guidelines where it was said that websites will be judged by the total of all the pages and no longer 1 page at a time, so if there are weak/bad/poor quality pages they would drag down the whole site. My articles are of good quality but I want to improve them further starting with the worst ones, but I don't know how to find these "weak links". I looked in Webmaster / Analytics but all the "normal" article pages are swamped among tag, category, and all kinds of other wordpress generated pages.
Could you please advise me which statistic/tool/method to use to identify the worst performing articles so I can improve their quality?
(I have a large website 300+ articles so its hard to write down 1 by 1)

2. Question about Google Feedburner
I have installed an Email and RSS subscription and put a subscribe box on top right of my website to try to start building a list. Not so many have subscribed. Anyways I should experiment and improve, but I would like to know is it ok in general to use the Google Feedburner as a lazy form of a mailing list? I ask because I don't have time to provide quality emails to a real mailing list.
Has anyone had success with Google Feedburner?

3. Question about monthly ad payments
I have some websites where the CTR is negligible. Probably my poor niche research while learning. I have been trying to email directly different people/websites in very relevant topics offering to put a banner advertisement to them in return for a small monthly fee, but so far nobody even replied to my simple email.
Is there a smarter way of getting such stable monthy income/advertisers or I should forget those sites?


Thanks for your help!
#advise #questions
  • Profile picture of the author Kikos
    anyone? thank you very much in advance
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  • Profile picture of the author Kikos
    I will try 1 last time - anyone might be able to help?
    Thank you.
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    • Profile picture of the author Danny del la luz
      Kikos, I will offer my own thoughts on your 3 questions.

      Firstly,

      (1). Google has around 500 Algorithm updates a year, on top of the occasional release(around 60 plus pages) outlining their quality guidelines.

      What I think you are referring to is the recent announcement of sites being penalized for having bad links(unnatural links detected message in your Google Webmaster tools).
      Do you want to find your worst pages?
      Go and look on page one(or possibly 2) in Google search results for the appropriate keywords you were trying to rank for...
      If the pages are not there, you need to do some work to get them there...

      As far as site quality, I would go and look at your older posts, and possibly give some of them a polish up...this should help with your posts(pages) rankings, if you do it properly..

      There are other factors too that will determine if you can get your pages on page one of Google(strong competition being one of those factors)....


      (2). I have mixed feelings about Google feed burner....

      I have visited many sites that have done some great work - a - rounds to make Feed burner much more visually presentable, and more potent for use in your Email campaign....

      Yet, for me personally, I will be either using one of the WordPress free Plugins(Newsletter---auto-responder---etc) or going for one of the paid options...

      Why? For me Google Feed Burner has not worked too well at all, no matter how many modifications I have made.....and I do believe there are far better options both free and paid, out there...

      (3). a. For me some of my worst performing CTR is far and away my highest traffic posts(keywords)....

      It seems the higher your impression numbers, the lower your CTR %. can sometimes be....

      The name of the game is conversion....

      All the traffic in the world will mean nada, if nobody clicks on your ads...unless of course you wish to go for eCPM( payed per 1000 impressions) instead worrying about CTR....

      First go for targeted traffic(visitors) then the job of converting that traffic, is much easier...which will(should) lead to a higher CTR%....

      My pages with low traffic(impressions) often have high CTR%

      (3). b.

      With Advertisers usually if your site is popular, they will come to you.
      Many people put those "Advertise here" spaces, hoping somebody will buy some ad space....
      If you do this, make sure you use just one space, and surround it with your affiliate ads or something else...this will focus attention on THAT one available space....

      Having four 125 + 125 empty "Advertise here" spaces looks desperate..
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