SiteLinks

by brianmartinandco

Posted: 12 years ago 7 replies

Hello All,

This has been absolutely killing me since the first of January. Not least because it's something that I'm particularly interested in cleaning up for my own search results.

With site-links the text that appears for the sub-links ie; the links that come under the main link in serps. Does the title tags display based on anchor text within the website or by the URL link text?

I've always believed it was anchor text but if you search for my company name, it looks me like the URL text.

What is your opinions on this?

Brian

#sitelinks

yukon Banned 12 years ago

It's on-page anchor-text on the main page being displayed in the SERPs.

Look at lots of large authority sites & you'll see the anchor-text/sitelink trend.
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- brianmartinandco 12 years ago
  
  Originally Posted by yukon
  
  It's on-page anchor-text on the main page being displayed in the SERPs.
  
  Look at lots of large authority sites & you'll see the anchor-text/sitelink trend.
  
  Yes, I thought it was anchor-text with title="" text helping. Which is why I changed my site's anchor text throughout, however Google must not have updated the site-links of which I got globally yesterday but within the UK a month ago.
  
  Originally Posted by Chronic IM
  
  I don't understand what you all mean... will you please explain it for me... please??
  
  See attachment.
  
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momo3 12 years ago

The sitelinks are the text from the titles tags of the pages.
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yukon

Banned 12 years ago

Originally Posted by brianmartinandco

Yes, I thought it was anchor-text with title="" text helping. Which is why I changed my site's anchor text throughout, however Google must not have updated the site-links of which I got globally yesterday but within the UK a month ago.

See attachment.

Inside Google Webmaster Tools on the left sidebar is a Tool to remove unwanted Google Sitlinks, you can manually request to remove sitelinks, you can't add them.

GWT > Site Configuration > Sitelinks

If you remove a sitelink in GWT make sure that's what you really want (long term).

The sitelink that replaces the link you requested to be removed will be chosen by Google, repeat until you get the sitelink results you want in the SERPs.

Again, be certain that you really want to demote a sitelink/URL before making any changes in GWT.

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brianmartinandco

12 years ago

I removed the pages I didn't want on Sitelinks in the hope I'd get sitelinks faster lol. It didn't work but I have every site link I want, just not with the anchor text I want. It'll all come slowly

I should know this all as an SEO but sitelinks isn't something that is discussed in the Google camp in the public domain.

Thanks
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yukon

Banned 12 years ago

Originally Posted by brianmartinandco

I removed the pages I didn't want on Sitelinks in the hope I'd get sitelinks faster lol. It didn't work but I have every site link I want, just not with the anchor text I want. It'll all come slowly

I should know this all as an SEO but sitelinks isn't something that is discussed in the Google camp in the public domain.

Getting the exact sitelink anchor text & URL that you want shown in the SERPs is kind of a hit & miss thing.

Also, just because your sitelinks on the Idex page are what you want doesn't mean an authority internal page will show the correct sitelinks. Different keyword searches might return different sitelinks, it's mostly based on the exact keyword search that the traffic is looking for.

Anchor-text wrapped in Heading tags (<h1>, <h2>, etc...) will help influence what sitelinks show in the SERPs.