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Penguin Update Query

by krichards
5 replies
  • SEO
    • |
I understand that google's penguin update will target duplicate content and make lower quality links invalid. It will be more about quality high pr links more than quantity of links.
Also you have to prove your site's worth, authority sites will be rewarded more
am I on the right track? whats the best way forward now, diversifying links?
#penguin #query #update
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by krichards View Post

    I understand that google's penguin update will target duplicate content
    So far, it appears to have nothing new to do with duplicate content, at all.

    Originally Posted by krichards View Post

    and make lower quality links invalid.
    Many lower quality links have been close-to-invalid for a long time; it seems to have done more than that - it seems to have penalized sites for having lower quality links, not just discounted/ignored the links. Google has recently said that openly, too, to many people.

    Originally Posted by krichards View Post

    whats the best way forward now, diversifying links?
    In my opinion: don't buy links. Have such high quality content that others with sites relevant to your own choose to link to your site voluntarily.

    http://www.warriorforum.com/adsense-...ml#post6195942
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    • Profile picture of the author kindsvater
      Originally Posted by Alexa Smith View Post

      In my opinion: don't buy links. Have such high quality content that others with sites relevant to your own choose to link to your site voluntarily
      What is SEO? It is a ranking with the coveted positions being 1 through 10. If you move from 4 to 3 that means someone else moved from 3 to 4.

      You can either move from 4 to 3 by improving your score so it is better than your competitor, or your competitor can move from 3 to 4 because their score becomes worse than yours.

      The result is the same.

      So instead of buying links to your site which cause your score to decrease, buy links to your competitor's site.

      Good, relevant links - they go to your site. Bad, irrelevant links - they go to your competitor's site.

      The impact is significant since now apparently you can increase your score and decrease your competitor's score, which magnifies the opportunity to make bigger changes in the search rankings.

      That is, hypothetically, if you have 510 points and your competitor has 515 ranking points, so you need to improve your score by 6 points to advance a ranking. Now, you could improve your score by only 4 points (1/3 less than 6 - which could be significant) and deduct 2 points from your competitor to advance.

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      • Profile picture of the author Architex
        I have a question about dupilcate content. I have a site that sells house plans. I have pages with one story house plans, two story house plans, 3 bedroom house plans, 4 bedroom house plans, etc. Obviously some of the house plans will be on both 4 bedroom and 2 story pages. Will this be a duplicate content issue?
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        Architex
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  • Profile picture of the author Maraun
    I agree with Alexa. This is the only long term solution. Everything else will be penalized sooner or later.

    If you want to build a sustainable business with a website, make content that people link to on their own.
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  • Profile picture of the author AnniePot
    Originally Posted by krichards View Post

    I understand that google's penguin update will target duplicate content and make lower quality links invalid. It will be more about quality high pr links more than quantity of links.
    Also you have to prove your site's worth, authority sites will be rewarded more
    am I on the right track? whats the best way forward now, diversifying links?
    I have spent a lot of time reading through all the documentation I can find that's relevant to this latest Google algorithm update. Since it specifically mentions 'Duplicate Content', any clarification was vital to my business practices.

    What is actually said is: "Don't create multiple pages, subdomains, or domains with substantially duplicate content.

    "If your site contains multiple pages with largely identical content, there are a number of ways you can indicate your preferred URL to Google. (This is called "canonicalization".)"

    What is being referred to is duplicate content across one domain (and any sub-domains). That and nothing more. What Google means is, don't create a document, then publish it at domain.com/document.html, then republish it under a sub-domain, sub-folder, etc. Google specifically mentions 'the same document' or 'altered versions' of the document.

    This is no different from what Google has already been telling marketers and web publishers for years. It's unfortunate that promoters of article and content spinners etc., have been opportunist enough to seize upon the two words 'duplicate content' and manipulate them to their own advantage.
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