Penguin: Fix Link Ratio - Pop Back to the Top?

by momo3
24 replies
  • SEO
  • |
I have this fantasy that once we fix our backlink profile and diversify it to G's liking, the filter gets lifted and we return to where we were.

Anyone think this is possible?

(Ok maybe Im just dreaming..)
#back #fix #link #penguin #pop #ratio #top
  • Profile picture of the author retsek
    Possible, yes. But sometimes google just doesn't forget. It's like cheating on your wife. She might take your ass back, but it won't be the same - trust issues, etc, etc. ( No first hand experience, just assuming )

    Time and time again I've found the road to recovery for sites with great content and a poor backlink profile, is to start over on a new domain without a 301. It's much easier to get good backlinks updated to point to the new domain than it is remove thousands of potentially spammy links.

    While you're switching to or choosing a new domain, take the opportunity to brand yourself. That's what Google wants. Now is also a great time to start over since many manipulative sites have been impacted as well. Many once crowded niches are now wide open for sites that follow Google's guidelines.
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    • Profile picture of the author Mantasmo
      Originally Posted by retsek View Post

      Possible, yes. But sometimes google just doesn't forget. It's like cheating on your wife. She might take your ass back, but it won't be the same - trust issues, etc, etc. ( No first hand experience, just assuming )

      Time and time again I've found the road to recovery for sites with great content and a poor backlink profile, is to start over on a new domain without a 301. It's much easier to get good backlinks updated to point to the new domain than it is remove thousands of potentially spammy links.

      While you're switching to or choosing a new domain, take the opportunity to brand yourself. That's what Google wants. Now is also a great time to start over since many manipulative sites have been impacted as well. Many once crowded niches are now wide open for sites that follow Google's guidelines.
      Yup, restart on aged, brand(able) domains. Uh oh, what have I done!
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    • Profile picture of the author Just Evan
      Originally Posted by retsek View Post

      Possible, yes. But sometimes google just doesn't forget. It's like cheating on your wife. She might take your ass back, but it won't be the same - trust issues, etc, etc. ( No first hand experience, just assuming )
      "Hell hath no fury like a women (*cough* Google) scorned", huh?

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    • Profile picture of the author knish
      Originally Posted by retsek View Post

      Possible, yes. But sometimes google just doesn't forget. It's like cheating on your wife. She might take your ass back, but it won't be the same - trust issues, etc, etc. ( No first hand experience, just assuming )

      Time and time again I've found the road to recovery for sites with great content and a poor backlink profile, is to start over on a new domain without a 301. It's much easier to get good backlinks updated to point to the new domain than it is remove thousands of potentially spammy links.

      While you're switching to or choosing a new domain, take the opportunity to brand yourself. That's what Google wants. Now is also a great time to start over since many manipulative sites have been impacted as well. Many once crowded niches are now wide open for sites that follow Google's guidelines.
      Interesting analogy. Some people on this forum have their ways of explaining so people understand. The moral of the story is...do it right the first time right?
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    • Profile picture of the author GeorgR.
      Originally Posted by retsek View Post

      It's much easier to get good backlinks updated to point to the new domain than it is remove thousands of potentially spammy links.
      You say "spammy links" but i can't follow you there, since "removing spammy links" has nothing to do with PENGUIN - Penguin is an algorithmic change where we have been told it's not a PENALTY - there is nothing to "remove".

      If you did not get a "Google love letter" in your webmaster tools, you might not have "spammy links"...but simply Penguin kicking in because of your failed link diversity, anchor texts etc...which is not "spammy links", per se.

      The "spammy links" penalty (which USUALLY comes with a webmaster message) happened *before* Penguin - this was the Penalty from using networks like ALN/BMR etc...but has basically nothing to do with Penguin.

      If you got THIS, you need to file for reconsideration - if you got hit be PENGUIN there is no "reconsideration" since its an algorithmic evaluation..and this SHOULD be fixable.

      If we assume that Pengu has some sort of a treshold for "bad" anchor diversity etc...then we can indeed safely assume that "diluting" links is a viable solution....to build diluted links until the we are under the "bad threshold" and we have LESS anchor texts with keywords. Since it's an algorithmic calculation, it SHOULD be possible that such sites ultimately recover.

      Whether we have a lasting "penalty" even after we recovered a site with more and better links is pure speculation, again. But then again, if we don't have a webmaster tools message i THINK there is no such thing.
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      • Profile picture of the author retsek
        Originally Posted by GeorgR. View Post

        You say "spammy links" but i can't follow you there, since "removing spammy links" has nothing to do with PENGUIN - Penguin is an algorithmic change where we have been told it's not a PENALTY - there is nothing to "remove".

        If you did not get a "Google love letter" in your webmaster tools, you might not have "spammy links"...but simply Penguin kicking in because of your failed link diversity, anchor texts etc...which is not "spammy links", per se.

        The "spammy links" penalty (which USUALLY comes with a webmaster message) happened *before* Penguin - this was the Penalty from using networks like ALN/BMR etc...but has basically nothing to do with Penguin.

        If you got THIS, you need to file for reconsideration - if you got hit be PENGUIN there is no "reconsideration" since its an algorithmic evaluation..and this SHOULD be fixable.

        If we assume that Pengu has some sort of a treshold for "bad" anchor diversity etc...then we can indeed safely assume that "diluting" links is a viable solution....to build diluted links until the we are under the "bad threshold" and we have LESS anchor texts with keywords. Since it's an algorithmic calculation, it SHOULD be possible that such sites ultimately recover.

        Whether we have a lasting "penalty" even after we recovered a site with more and better links is pure speculation, again. But then again, if we don't have a webmaster tools message i THINK there is no such thing.
        Well I think Penguin looks at both on-page and off-page over-optimization factors. That includes abuse of anchor text on both internal and external links.

        I agree with you that it's an algorithmic change. To fix it you need to balance your link profile either by adding more links OR by removing the bad ones.
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  • Profile picture of the author affishv
    How do you get a aged domain? Which sites are best for it? Can expired domains work?

    Thanks
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    • Profile picture of the author mosthost
      Originally Posted by affishv View Post

      How do you get a aged domain? Which sites are best for it? Can expired domains work?

      Thanks
      No, an expired domain won't work. You're looking to retain the age of the domain and authority. Make sure you catch dropping domains before they expire.

      That said, this technique is no 'magic bullet' either. A clean brandable domain is worthwhile too.
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      • Profile picture of the author MMOYW
        What do you mean by brand able?
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  • Profile picture of the author dewitech
    so there is a way to get our page back on google?
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  • Profile picture of the author momo3
    By brandable they mean -- let say you have a product called Badass Dog Chow and you sell dog food.

    In the past you used anchor text called Dog Food but now, post penguin, its better to have inbounds that say BadassDogChow.com or Bad Ass Dog Chow. Etc.

    (I am no expert just adding my 2 cents)
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  • Profile picture of the author momo3
    Redsek : I appreciate your feedback. I agree that these sites are permanently scarred now.. however, many would disagree.

    I recently went to an internet marketing Meetup and a very smart SEO guy said that its not that complicated.. That I was overthinking it. Give them what they want and the sites can return.

    But I agree with you more...
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    • Profile picture of the author GeorgR.
      Originally Posted by momo3 View Post

      Give them what they want and the sites can return.
      Uhm, elaborate please?

      According to Google any kind of link built is an artificial link and is therefore violating webmaster guidelines. For Google, there is no "white hat" or "black hat", any SEO is black for Google.

      Google keeps repeating how it rewards quality content, but fails to PROVE that it's indeed possible to attain good rankings "simply by good content".

      If anything, recent SERP results show that content has indeed LOST its value since factors like "authority" seem now to play an even bigger role than they already had.

      An "authority" site can rank with crap right now as long as the site is established and has authority - content is more or less ignored.

      So..your nice advice "give them what you want"...would be what? In particular in regards to sites who have been slapped now.
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      • Profile picture of the author Steadyon
        Originally Posted by momo3 View Post

        By brandable they mean -- let say you have a product called Badass Dog Chow and you sell dog food.

        In the past you used anchor text called Dog Food but now, post penguin, its better to have inbounds that say BadassDogChow.com or Bad Ass Dog Chow. Etc.

        (I am no expert just adding my 2 cents)

        Or just Badass or even ass.

        But it might be hard trying to rank for ass
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  • Profile picture of the author Mantasmo
    ^^yeah, only the "SEO guy" didn't actually tell you what it is "they" want, did he? What a load of crap...
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  • Profile picture of the author Mike Grant
    Several options. Double 301, or drastically change your link profile, start over without a 301. With a single 301, the penalty will transfer.
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  • Profile picture of the author Fernando Veloso
    One thing working fine in many of the case studies we did along last 8 months (heck, since September '11 ) is to get all the content, create a new site (doesn't matter if it's a EMD or not) and work from there, using really slow link velocity and a custom approach for each different market - there is no clear pattern, every market as it's own "rules" and "obligations".

    The major advantaged is, these sites passed Panda and Penguin like a breeze. Let's see what future holds for them, but I can assure you, it works - i's a tested technique.
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  • Profile picture of the author Fking
    It's not just fantasy of yours, i found it to be true, see here i'm sharing everything i've found so far:
    http://www.warriorforum.com/adsense-...-new-post.html
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  • Profile picture of the author UberHans
    I hope so
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  • Profile picture of the author cooler1
    Id like to think it was possible, but Penguin might have already "discounted" those links because of the anchor text ratio so changing them now wouldn't make a difference.

    What im wondering, if Penguin deems your backlink anchor text ratio as unnatural does this mean that Big G ignores every backlink to your site or only certain amount of them?
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    • Profile picture of the author Architex
      I have a question. My site got the letter after the BMR got de-indexed. I also purchased HPBL links. I have removed all the BMR links and gotten all but 2 of the HPBL links removed. Do I do the reconsideration request and try to move forward? Or do I take my site down for a month or so and move it to a domain I own that is 11 years old. I would not do a 301 I would just have one page that says I have moved the site to the new URL. I have never built a single link to this other domain. My site has probably 2500 pages of unique content that are house plans that I sell online that I drew since I am an architect. Any suggestions would be appreciated. My current site is a PR 4 but in light of the new update this means squat since I see PR 0 and PR 1 sites ranking high now.

      P.S. - I get the majority of my business from off line clients and I just started doing online stuff last year to try expand. Time is not a factor. I can wait to make sure I get it right this time since I am thinking long term. I have been in business since 1998 and want to try to get some online business and want to make sure I get it right this time around.
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      • Profile picture of the author Fking
        Originally Posted by Architex View Post

        I have a question. My site got the letter after the BMR got de-indexed. I also purchased HPBL links. I have removed all the BMR links and gotten all but 2 of the HPBL links removed. Do I do the reconsideration request and try to move forward? Or do I take my site down for a month or so and move it to a domain I own that is 11 years old. I would not do a 301 I would just have one page that says I have moved the site to the new URL. I have never built a single link to this other domain. My site has probably 2500 pages of unique content that are house plans that I sell online that I drew since I am an architect. Any suggestions would be appreciated. My current site is a PR 4 but in light of the new update this means squat since I see PR 0 and PR 1 sites ranking high now.

        P.S. - I get the majority of my business from off line clients and I just started doing online stuff last year to try expand. Time is not a factor. I can wait to make sure I get it right this time since I am thinking long term. I have been in business since 1998 and want to try to get some online business and want to make sure I get it right this time around.

        Well it's an algo update, they say reconsideration request won't help since it isn't manual penalty. You have to change your backlink portfolio so google likes it again.

        Moving to new domain without 301 means starting from scratch and waiting the link power, trust and authority your old side should have gained.
        I would try to fix the old one first and if that fails then will consider starting from scratch.
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  • Profile picture of the author RevSEO
    George is dead on, this was an algorithmic change. Which means that it CAN be corrected, and people have corrected it.

    Penguin was a good learning experience for those that had been building links the lazy way. Buying crappy Fiverr gigs and optimizing one URL and one keyword.

    Those days are over. What you need to be doing is optimizing your sites via backlink diversity. More importantly diversifying the anchor texts used, both optimized and unoptimized keywords, and the URLs that you are backlinking.
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