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What Is a List of Common Negative Keywords to Use For PPC Campaigns?

by natebunger
5 replies
  • SEO
    • |
Hi Warriors,

I am looking to see if anyone has a list of common negative keywords to plugin to a PPC campaign. Anyone know of anything, or if you have your own you would like to share that would be awesome. Appreciate any feedback, thanks

Nate
#campaigns #common #find #keyword #keywords #list #making #negative #phrases #ppc
  • Profile picture of the author dburk
    Hi Nate,

    There really isn't one set of negative keywords that apply to all PPC campaigns. You need to share the type of offer that you are promoting to get solid suggestions.

    Some common negative keywords include words like free, review, guide, cheap, etc. However, if your offer is a for a free guide or the lowest priced product, even these would not be appropriate. The process of negative keyword selection is always relevant to the context and content of your offer.
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  • Profile picture of the author ThatAblaze
    Personally I use negative keywords if I find someone getting to an ad through an inappropriate search phrase. For instance, if I was selling light bulbs and someone had clicked on my add from the search phrase "cigarette lighters convention" I would probably add cigarette as a negative keyword.
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  • Profile picture of the author Sclark
    Hey, Nate, I recently read a nice post about negative ad words, here is the link - Huge AdWords Costs? Get down to Negative Keywords! | SEO Blog of Link-Assistant.Com
    Also, in my experience, the exact list would depend on a particular product. It could be words like "free", "crack", "torrent", etc.
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  • Profile picture of the author palme
    negative keywords are some keywords that can not use them with your orginally keywords, f.ex. if your keyword is dog training then dog color is negative keyword for that keyword.
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  • Profile picture of the author webbizgold
    If you're using exact match, then you won't need negative keywords. With phrase match or broad match, add in negative keywords that are relevant to your offer. Commonly used ones could be what freeloaders search for such as pdf, zip, rar, while free is relevant only if your offer is a paid one.

    Other negative keywords depend on what your offer and keywords are NOT. Eg. If your keywords are specific to tennis only, then exclude all other common racquet games like badminton and squash.
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