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What is content siloing?

by rafiseo Banned
12 replies
  • SEO
    • |
My question is what is content siloing? I heard its good for SEO and funneling some authority to a domain. Actually what is it?
#content #siloing
  • Profile picture of the author IM Gourmet
    I think this is one of those terms that has multiple meanings for multiple people.

    The way I've heard it used most often is in terms of "streams" of content on your site.

    Say you have a site about widgets. You'll write a "cornerstone" page on blue widgets, say. Then, for every article related to blue widgets, you'll include a link back to that page - which builds that page as an "authority" page.

    You can take that design further. If you write a page on blue widget markers, and subsequently discover keywords on using blue widget markers, painting blue widget markers, and so on, you can link from all those third-level pages back to the blue widget marker page - which links back to the blue widget page - which links back to the homepage.
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  • Profile picture of the author rastergraphix
    Content siloing is used by the big websites to get ranking on keywords. The strategy was pioneered by Bruce Clay. Search engines want to serve users with the most relevant, authoritative content that best suits their query. Use the content silos method when conducting your keyword research and planning content creation and site structure.

    As.

    Create a very smart and innovative content for your theme.
    Describe landing pages for each content theme.
    Focus on relation of internal links in different theme pages on same site.
    Develop an external linking campaign for the desired landing page.
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  • Profile picture of the author upendraets
    Best Post . I know now a new thing
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  • Profile picture of the author rafiseo
    Banned
    I see. Well it seems manipulating backlinks and another spamming technique.
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    • Profile picture of the author IM Gourmet
      It's actually a whitehat technique, used by Fraser Cain of Keyword Strategy amongst other people. It's all internal link stuff, so there's nothing there that Google objects to - at least, not yet
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    • Profile picture of the author dfs_dean
      Originally Posted by rafiseo View Post

      I see. Well it seems manipulating backlinks and another spamming technique.
      Well, sure it is manipulating backlinks (internal backlinks). But putting menus on sidebars that list every page/post or category on a site is also manipulating backlinks, no?

      Why would you think it is a spamming technique though?

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    • Profile picture of the author yukon
      Banned
      Originally Posted by rafiseo View Post

      I see. Well it seems manipulating backlinks and another spamming technique.
      Silos are in no way spammy.

      Amazons left sidebar is built on a virtual silo. When you are shopping for power tools on Amazon, you don't want to see toys listed in the left sidebar, you would expect to see only links directly related to power tools.

      Silos are about creating both a better user experience & better on-page SEO.

      A typical sidebar on a blog is mostly linking to other internal pages that aren't related to the page/subject your currently viewing (example: latest post).

      Think of a silo as organizing the sites pages just like a plain html site does, only they use directories/subdirectories. A typical blog (Wordpress, etc...) runs on template files, so they have to simulate the logical html structure with hyperlinks.

      A silo is a good thing when done correctly, it's a win, win situation.
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  • Profile picture of the author rafiseo
    Banned
    hey friends thanks for your valuable replies. Thanks a lot.
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    • Profile picture of the author ScooterDaMan
      I've seen many of these "experts" selling courses with the "revolutionary" concept of "siloing." It's what the rest of the world calls "categories" but you can't sell a course when you use a plain old everyday term.

      There's nothing mystical or magical about "silos," nor is there anything revolutionary or new about interlinking related pages. Good way for people too make an extra buck, though, I guess.
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      • Profile picture of the author akhilcswebtech
        Hi,
        Content silo is specializes in providing enterprise content management services to all types of business.
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      • Profile picture of the author yukon
        Banned
        Originally Posted by ScooterDaMan View Post

        I've seen many of these "experts" selling courses with the "revolutionary" concept of "siloing." It's what the rest of the world calls "categories" but you can't sell a course when you use a plain old everyday term.

        There's nothing mystical or magical about "silos," nor is there anything revolutionary or new about interlinking related pages. Good way for people too make an extra buck, though, I guess.
        A silo is not a "revolutionary concept", they've been around as long as Google has (years).

        True internal linking is what it's all about, but I guarantee the average blogs internal linking sucks. Most webmasters don't consider traffic flow, they want pretty images & things that are useless to traffic.

        An example I posted above (latest blog post), most blogs run the same internal link site-wide for their latest blog post, what they should be doing is latest blog post from the category/page the traffic is currently viewing.

        A silo isn't only about adding related links, it's also about removing unrelated links & coaching traffic into following a link/path to accomplish a task like email optin, selling products, etc...
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  • Profile picture of the author markowe
    Niche site builders have been doing siloing of sorts forever - usually along the lines of:

    Widgets
    - red widgets (sub-page/-category)
    - round red widgets (sub-sub-page etc.)
    - square red widgets
    - blue widgets
    - round blue widgets
    - etc.
    - green widgets
    - square green widgets
    - etc. etc. etc.

    That is one very naive and frankly spammy way of doing it - however, doing this in an intelligent way is entirely white-hat and normal, and also very powerful if done right.
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