Scared of getting penalized by G. Creating a seperate page for each product

4 replies
  • SEO
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Hello all, looking for some advice and experience here.

I have a fairly large and authoritative site/blog that brings in almost all of my revenue through the sale of different services. I want to do some link building for certain products and services that I offer, but I am nervous that if G decides to penalize my site, my entire site will go down.

Therefore, I was thinking of setting up "shell" sites with keyword domains for each one of my products and services. The "shell" sites would either sell my products directly or would have banner ads/reviews with links back to my big site.

I would repost some old, relevant blog posts from my big site to these "shell" sites and then do some backlinking by creating web 2.0 properties and doing social bookmaking to these web 2.0 sites.

Basically, my theory is: If G penalizes one of my "shell" sites, I only lose the income from that shell site. I can still maintain pre-backlinking product sales on my big site and the other products wouldn't be impacted. Obviously, it's a little more work, but I would rather be safe than sorry.

Has anyone tried a similar approach when they've had a fairly authoritative site already? Pros, cons, is there something I am missing?

Thanks in advance!
#creating #page #penalized #product #scared #seperate
  • Profile picture of the author nicktyler
    So your basically going to create your own private network to sort of be your affilliates and for linking? This should work as long as you don't spam those 'shell' sites with links and treat each one like a seperate entity.

    Duplicating blog posts is probably not going to give you much value. You will be way better writing new unique content for each site.
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  • Profile picture of the author themuttsknutts
    What your proposing sounds like a link wheel of sorts.

    I think the big G prefers larger sites rather than interlinked ones.

    Before you make your final decision take a look at the google groups or webmasters forum and see all the interlinked sites that have taken a massive hit .
    Seems to come under the unnatural linking policy google is operating. What you are proposing is to create doorways to your existing site and that will get you busted down.

    I have had more luck using php to cloak any ( affiliate or otherwise) links away from the site. or use iframes like amazon ads is another solution.

    A better solution is to start another site/blog that is unrelated and unlinked and don't keep all your eggs in one basket.
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    • Profile picture of the author akazzz
      Cons: You're losing a huge load of your traffic if you decide not to rank your main site and rank your buffer sites instead. All the traffic will get filtered out unless you do some blackhat cloaking

      Pros: Your main site will be safe but I won't want to lose all those traffic for trying to be just a little bit safe. The moment you start link building to your site, your site is no longer safe.

      Since your site is an authority site like you said, the risk of getting it penalized will be very very minimal if you know what you are doing with your seo.
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  • Profile picture of the author johnhowle
    Thanks for the responses so far, very helpful and keyed me in on a few ideas I hadn't thought of before.

    I never saw the idea as link wheeling, but I guess it does come off that way. I never intended to link from my big site to the "shell" site, just show ads or reviews from the shell to the product page on the big site.

    Maybe a question for another thread, but how would my proposed scheme be any different than me doing something like this for an affiliate offer someone else is offering (minus the fact that I do own each site)?
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