Google SERP Filter Penalty - Per Keyword, Page or Domain?

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  • SEO
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This is not a Penguin question and has nothing to do with Penguin. So please save the Penguin opinions and advice.

I have a site that got hit by a SERP filter. Building too many links with not enough anchor text diversity, possibly keyword density too. Yah, I know dumb but I was experimenting with some stuff. This was over a month ago so no it isn't Penguin.

The site is only 3 months old so no real loss tearing it down and starting over. But the content is quite good so I'd like to reuse it. Spent a couple days writing and researching.

Keywords:

The site was doing really well for it's keywords but they all started with

keyword1 + other terms

So since I'm hit for keyword1 the site is totally ****ed. It still gets 30-40 uniques a day but all the conversions were from Google traffic of which I now get 0. Pages and site is still indexed. I rank for a few really random longtails that don't have keyword1 in it but that is about it.

From what I've read the filter will remain for 3-4 months and be lifted if I've fixed the problems. I really don't know for certain what the problems are so that seems like a big gamble.

So now to my question:

Is the filter page, domain or keyword specific?

Anyone had similar issue with a site and tried removing all the internal pages and creating new ones with different urls. Not 301 or redirect just same content on brand new pages and had that work. - As in: is the filter page specific? In this case my homepage would still be ****ed but I could maybe recover some longtail.

If the filter is keyword specific there is probably nothing I can do.

So my other option is to build a new site with a new domain and not redirect, just start over. The site ranked in 2 weeks so again it would probably be better to start over instead of waiting out the filter.

I'd really like to hear from someone who's ridden out a filter penalty if you're out there.
#domain #filter #google #keyword #page #penalty #serp
  • Profile picture of the author dp40oz
    Hey ive lifted a lot of filters in my day. Although you say you don't want to hear about Penguin the issue here is that if it was links that penalized your site, you were not only hit by the regular filters but now you've probably been double flagged once Penguin came out. I would highly recommend killing the site, letting the content drop out of the cache and index and then start over. Even when you do get penalties lifted the site is usually never the same again. You might get some rankings back but moving up becomes harder. A site that was once penalized is forever slightly hindered from what I've seen. Unless it was an onpage content penalty then those don't usually leave any lasting affects once you fix the issue.
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    • Profile picture of the author tylerherman
      Originally Posted by dp40oz View Post

      Hey ive lifted a lot of filters in my day. Although you say you don't want to hear about Penguin the issue here is that if it was links that penalized your site, you were not only hit by the regular filters but now you've probably been double flagged once Penguin came out. I would highly recommend killing the site, letting the content drop out of the cache and index and then start over. Even when you do get penalties lifted the site is usually never the same again. You might get some rankings back but moving up becomes harder. A site that was once penalized is forever slightly hindered from what I've seen. Unless it was an onpage content penalty then those don't usually leave any lasting affects once you fix the issue.
      Thanks for the reply. The .info was available so I'll just start over with that. Be a little smarter this time.

      Oddly I don't think I got hit by Penguin. Well maybe I did but I've actually seen a little bit of improvement since Penguin went live. But still probably not worth keeping.

      I guess the moral of the story is if you have one keyword your site lives and dies by, be very careful with it.
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  • Profile picture of the author MikeWike
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    • Profile picture of the author tylerherman
      Originally Posted by MikeWike View Post

      Dude, I have EXACTLY the same issue which you got.
      When did your site disappeared? Mine was vanished around 4-6th April. Probably I was making too many links with same anchor and most of them came from blog comments.

      I have tried everything (content,backlinks,reduced keywords etc) Nothing seems to help. Probably will start off with new website, but I will give it 2 weeks more.. It might come back, since my first site had the same issue, but it came back to serps after 45 days of being gone from SERPS. I have read stories that when you site gets off the SERPS and stays there over a month, it might be that google is recalculating your site rankings. (too much backlinks in short time)
      This happened for me on April 9. I haven't tried to much. Built 2 new pages. About 40 manual blog comments. I can't really reduce the density and have the pages make any sense so I just left onpage the way it was. Didn't see anything worthwhile happen.

      Just bought the .info of same domain gonna give that a shot.
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