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If Google values Freshness then how can...

by Steadyon
12 replies
  • SEO
    • |
If Google values Freshness, then how can you keep writing new content about the same topic, without getting hit by a penalty for writing content that is too similar to other stuff on your website?

Am I missing something here?
#freshness #google #values
  • Profile picture of the author Dinospider
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    Originally Posted by Steadyon View Post

    If Google values Freshness, then how can you keep writing new content about the same topic, without getting hit by a penalty for writing content that is too similar to other stuff on your website?

    Am I missing something here?
    Just rewriting the same content in a different way is classed as unique and fresh. Everyone has a different writing technique thus google valuing it as good unique content.

    Writing about : Yellow gloves is similar to Red gloves - the main thing being here is that there totally two different things.
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  • Profile picture of the author MikeFriedman
    Originally Posted by Steadyon View Post

    If Google values Freshness,
    Who says they value freshness?

    There are plenty of sites out there with #1 rankings that haven't changed their content in years.
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  • Profile picture of the author dadamson
    Google does like fresh content sometimes. I mean if you own a fashion blog and always talking about the latest fashion then all your competitors are refreshing their websites pretty much daily, so you need to keep within this same sort of idea, in this case, you would need to create fresh content all the time in order to stay relevant to current fashion.

    On the other hand, if you own a golf website, the basic structure of gold as a sport is generally going to be the same for years and years, hence, many golfing tips websites do not update as frequently as fashion sites do.

    The main point to remember is that you are competing against your competition, NOT against Google.

    Sure, freshness is something that Google looks at, in a way. But if you really need to ask how you write fresh content without writing the same thing you need to get into a niche you love and enjoy, I bet this questions won't come up if you have a deeper passion for the subject-matter.

    Dave
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  • Profile picture of the author Leo Wadsworth
    Let's say your topic is peas....

    Peas porridge hot,
    peas porridge cold,
    peas porridge in the pot ten days old

    In other words, keep repeating yourself, and go deeper into tiny variations of the subject.

    One thing that can stir some creative juices sometimes is to use a service like iwriter to write a couple of articles on some subset of your primary topic. If you agree with what the writer says, you can use it. If you disagree, then you can write against it.
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  • Profile picture of the author msu
    As someone said earlier in the thread, freshness isn't important for every topic. I'd take a look at how often sites ranking above you are updated and use that as a guide.
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  • Profile picture of the author Nicola Lane
    Originally Posted by Steadyon View Post

    If Google values Freshness, then how can you keep writing new content about the same topic, without getting hit by a penalty for writing content that is too similar to other stuff on your website?

    Am I missing something here?
    Yes, you are missing something - whether "freshness" is relevant

    this is a quote from the first article you linked to:

    Different searches have different freshness needs. This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers.
    Try reading the articles you have linked to!
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  • Profile picture of the author paulgl
    People misquote google all the time. They never said they
    value freshness. Never. People just take one line out of
    context and go gaga. They never actually read what
    google says, but take little quips from people. When you
    read that google values freshness, it pays to read the REST
    of what they say in relation to it.

    Reminds me of the time when google talked about page load
    time. Boom! Everyone was just falling all over themselves
    about page load time. When in reality, google said to make
    sure your page loads in a reasonable amount of time, quickly,
    BUT, it is insignificant to the other 199 things they care about
    as well. And, page load time is not going to magically put anyone
    on top.

    Fresh, unique content is not going to put anyone on top. There
    is much, much more.

    Paul
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    If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author WittyBlogger
    Google's smarter than you'd think!

    Most of the time, they evaluate search queries accordingly to how "newsy" the query is. If they're searching for superbowl 2012, they're going to need to display the latest news and website information!

    But of course, sufficient offpage SEO does do the trick.

    -wittyblogger
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  • Profile picture of the author mosthost
    Freshness is more than 'rewriting' articles. You're better off writing completely unique pieces that can be shared socially. It's not easy to be 100% unique with ideas, but it's something to strive for.
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  • Profile picture of the author Steadyon
    For the hyper-critical know it alls, I said "If..."

    Thank you though as you all make useful points.
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