EMDs: Not really better? Proof

by jrpt
23 replies
  • SEO
  • |
Hey all,

Here's an interesting thing that's happened recently. I have maybe 20 websites with various emds targeting search phrases that are all pretty similar in nature targeting the same end sale product.

Here's what has happened lately: For an exact search (these are not my emds BTW--just an example) such as 'baby jogging stroller', my emd site for that phrase doesn't rank as well as another similar site I have titled BabyJogStroller dot com This has occurred on multiple versions of my sites so might be something to think about. Each site is structured similarly and has unique content so of course it could be the content causing this but I doubt it. Might want to diversify a bit and think outside the emd box.

I think Google for some silly reason thinks emds are more prone to being 'spammy' because until now it has given us schmoes a ranking advantage so this might be a way to somewhat curb this emd practice a bit. Just a guess but an educated one at that.
Just passing it along.
#\\emds #emds #proof
  • Profile picture of the author JSProjects
    EMD's haven't been nearly as effective recently. At least, this is my opinion. I think they're a little over-hyped here.
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  • Profile picture of the author John Romaine
    EMD's are fine.

    Its only when you're domain, page name, meta tags, title tags, images, and inbound links are all the same.
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    • Profile picture of the author markwilson4074
      Originally Posted by John Romaine View Post

      EMD's are fine.

      Its only when you're domain, page name, meta tags, title tags, images, and inbound links are all the same.
      So you mean ranking a website with EMD is difficult (in Google) if we do the following?

      "when you're domain, page name, meta tags, title tags, images, and inbound links are all the same."

      Pls. clarify.

      Thanks.
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    • Profile picture of the author jimbo63
      Originally Posted by John Romaine View Post

      EMD's are fine.

      Its only when you're domain, page name, meta tags, title tags, images, and inbound links are all the same.
      I'm doing everything you say not to do. All my EMD's are ranking number 1 for it's main keyword, secondaries and long tails. Not one update has had any effect on them.
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      • Profile picture of the author John Romaine
        Originally Posted by jimbo63 View Post

        I'm doing everything you say not to do. All my EMD's are ranking number 1 for it's main keyword, secondaries and long tails. Not one update has had any effect on them.
        "number 1 for it's main keyword"

        Yeah? ...and what's the strength on those keywords?
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        • Profile picture of the author jimbo63
          Originally Posted by John Romaine View Post

          "number 1 for it's main keyword"

          Yeah? ...and what's the strength on those keywords?
          I'll just give you numbers on one site.

          Adsense site, long tail Emd, it's number one in Google

          exact searches
          global - 8,100
          local - 6,600

          Multiple number one spots for variations of the long tail also, giving extra searches per month anywhere between 100+ - 1000+ per variations.

          This blog gets between 1000 - 1500+ unique visitors per day.

          Just before the latest update I was building backlinks for three other keywords, made it to position number 3 for all of them. Then Penguin hit, wasn't sure what was going on, so all backlinking stopped. Position for these keywords are now just below the fold.

          Just letting this update calm down, then I'll be backlinking again.

          Searches for these keywords....
          Keyword 1
          global 22,200
          local 14,800

          Keyword 2
          global 12,100
          local 8,100

          Keyword 3
          global 1900
          local 1300

          When these keywords were in position 3, in Google, I was getting into the 2k+ unique visitors per day. Adsense was rocking then...

          To date it has 197 comments on the exact long tail page from visitors. Lots of back and fourth communication, giving the blog even more listed search terms.

          Oh, just for the heck of it while talking about comments. On one of my other EMD's. It is not unusual for comments from visitors to be 300+ words.

          Oh hey guess what? I have adense above the fold, both sidebars and either in the header or just below the navigation tabs....

          Yes it's an EMD! In fact it's seven words long, 18 letters long.

          Yeah you all know what your talking about......
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          • Profile picture of the author MassivePassive
            How long ago did you build that site, as in, how many months did it take of backlinking to rank? Curious.
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            • Profile picture of the author jimbo63
              Originally Posted by MassivePassive View Post

              How long ago did you build that site, as in, how many months did it take of backlinking to rank? Curious.
              Is this question directed at me?
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          • Profile picture of the author John Romaine
            Originally Posted by jimbo63 View Post

            I'll just give you numbers on one site.

            Adsense site, long tail Emd, it's number one in Google

            exact searches
            global - 8,100
            local - 6,600

            Multiple number one spots for variations of the long tail also, giving extra searches per month anywhere between 100+ - 1000+ per variations.

            This blog gets between 1000 - 1500+ unique visitors per day.

            Just before the latest update I was building backlinks for three other keywords, made it to position number 3 for all of them. Then Penguin hit, wasn't sure what was going on, so all backlinking stopped. Position for these keywords are now just below the fold.

            Just letting this update calm down, then I'll be backlinking again.

            Searches for these keywords....
            Keyword 1
            global 22,200
            local 14,800

            Keyword 2
            global 12,100
            local 8,100

            Keyword 3
            global 1900
            local 1300

            When these keywords were in position 3, in Google, I was getting into the 2k+ unique visitors per day. Adsense was rocking then...

            To date it has 197 comments on the exact long tail page from visitors. Lots of back and fourth communication, giving the blog even more listed search terms.

            Oh, just for the heck of it while talking about comments. On one of my other EMD's. It is not unusual for comments from visitors to be 300+ words.

            Oh hey guess what? I have adense above the fold, both sidebars and either in the header or just below the navigation tabs....
            Again, what's the STRENGTH of competition on the targeted keywords? Search volume is irrelevant.

            Originally Posted by jimbo63 View Post

            In fact it's seven words long, 18 letters long
            7 words? So it's a long tail keyword with little to no competition. :rolleyes:

            Strength of competition man, thats what I was asking for.

            Not fancy search volume figures.
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            • Profile picture of the author jimbo63
              Originally Posted by John Romaine View Post

              Again, what's the STRENGTH of competition on the targeted keywords? Search volume is irrelevant.



              7 words? So it's a long tail keyword with little to no competition. :rolleyes:

              Strength of competition man, thats what I was asking for.

              Not fancy search volume figures.
              Yeah ok

              How about I just do this.....pm you my non-searched long tail emd and you have a look.
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              • Profile picture of the author John Romaine
                Originally Posted by jimbo63 View Post

                Yeah ok

                How about I just do this.....pm you my non-searched long tail emd and you have a look.
                Sure, why not.
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                • Profile picture of the author jimbo63
                  Originally Posted by John Romaine View Post

                  Sure, why not.
                  PM sent...
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  • Profile picture of the author allsystems
    I dont know if I agree. Dont know if anyone has been following any of my posts but I am having a hard time ranking a domain I am working on. Now obviously the domain when it was purchased by client he explained to me he wanted it to be a business so i said fine go ahead and choose your business name and we will rank it. I of course was aware of the EMD at the time. Now the page I am ranking is www.brandname.com/keyword. Site has dissapeard from SERPS after hitting some high PR links but was on position 24 before dissapearing.
    Not there is a domain on position 16 that got my itnerest because it is keyword.co.uk. Its a premium domain and it isnt being used at the moment. Its for sale on sedo. Now if EMD has no value how is that name ranking with no work. Its a competitive keyword
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  • Profile picture of the author Fernando Veloso
    Originally Posted by jrpt View Post

    I think Google for some silly reason thinks emds are more prone to being 'spammy' because until now it has given us schmoes a ranking advantage so this might be a way to somewhat curb this emd practice a bit. Just a guess but an educated one at that.
    Just passing it along.
    You're right, and we (some of us) warned about this issue last months. It was inevitable. But... as usual, Google will revert it back next updates. They can't go on WITHOUT emd's.
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  • Profile picture of the author wolfmmiii
    Originally Posted by jrpt View Post

    I think Google for some silly reason thinks emds are more prone to being 'spammy'
    Silly??? Come on. Are you pulling my leg? I'd bet money that most EMDs are exactly that - spammy.
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    • Profile picture of the author John Romaine
      Originally Posted by wolfmmiii View Post

      Silly??? Come on. Are you pulling my leg? I'd bet money that most EMDs are exactly that - spammy.
      Tell that to the owners of business.com, pizza.com etc etc etc
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  • Profile picture of the author mosthost
    EMDs are the only and only True Holy Grail of SEO! All HAIL EMD
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  • Profile picture of the author owlfowl
    I also think so, EMD is not so important, if on-page SEO are good enough you can get ranking.
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  • Profile picture of the author wadboram
    My advice is to go for brandable EMDs instead of NoBodyGiveACrapAboutMe.com websites that are having SPAM identity.
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  • Profile picture of the author owlfowl
    EMD is not important for large site, because here are many keywords in a single site, but i think for small or micro niche site EMD is important.
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  • Profile picture of the author John34
    I built couple of emd sites after penguin and both ranked on first page of google in 3 weeks with less than 50 backlinks.
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  • Profile picture of the author frankweerasinghe
    I have about 30 emds with some decent rankings. I love them. they are my main income these days.
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  • Profile picture of the author sackboy127
    Yeah, emds will always have their value as long as your site doesn't looks spammy, and provides quality to the visitors.
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