Google's January update has changed SEO forever
- SEO |
Hi,
I'm relatively new here but follow SEO developments closely. I'm sure everyone here is aware of Google's major SERP's updates in January.
Well today, Aaron Wall pubished an article which is a MUST READ for anyone who is involved in Internet Marketing and SEO.
You can read it over on - seobook dot com / google-branding (can't post direct link right now as I don't have 15 posts yet - will take you 5 mins to read)
In summary, SEO just a LOT easier for big brands. Google is looking to bring back trust into it's SERP's (weeding out the cesspool that the internet has become according to Eric Schimdt) and the recent algorithm changes have dramatically boosted the rankings of big established brands into EXTREMELY competitive search phrases.
What does this mean for the little guy out there? Are we going to see the big "G" start to squeeze less established "brands" who have spent years building their content and products into strong positions in the SERP's who have already seen themselves fall off the radar only to be replaced by billion dollar businesses (who in many cases do not provide more compelling content but have a higher perceived trust rank)
What goes it mean for Google's ad revenues? Big brands will typically spend significant sums on PPC. Stronger organic rankings might lead to them spending less on PPC.
This would impact Google's revenues in a BIG way.
Overall, my own opinion is that in the long run, this will work out for the better. It's getting harder and harder to manipulate Google's SERP's through traditional SEO techniques.
By increasingly raising the trust barriers to top rankings, Google is ensuring the long term success of those who invest time and effort in producing top quality content and products.
As long as Google does not develop a complete algorithmic bias in favour of big brands over all others at all costs, this should be beneficial to all of us who focus on quality content and product.
The big question now for all of us must be
"How do I build my brand online?"
"What influencing factors determine whether Google views my site as a brand or not?"
I'd be really interested to get your guys views on all this.
I'm relatively new here but follow SEO developments closely. I'm sure everyone here is aware of Google's major SERP's updates in January.
Well today, Aaron Wall pubished an article which is a MUST READ for anyone who is involved in Internet Marketing and SEO.
You can read it over on - seobook dot com / google-branding (can't post direct link right now as I don't have 15 posts yet - will take you 5 mins to read)
In summary, SEO just a LOT easier for big brands. Google is looking to bring back trust into it's SERP's (weeding out the cesspool that the internet has become according to Eric Schimdt) and the recent algorithm changes have dramatically boosted the rankings of big established brands into EXTREMELY competitive search phrases.
What does this mean for the little guy out there? Are we going to see the big "G" start to squeeze less established "brands" who have spent years building their content and products into strong positions in the SERP's who have already seen themselves fall off the radar only to be replaced by billion dollar businesses (who in many cases do not provide more compelling content but have a higher perceived trust rank)
What goes it mean for Google's ad revenues? Big brands will typically spend significant sums on PPC. Stronger organic rankings might lead to them spending less on PPC.
This would impact Google's revenues in a BIG way.
Overall, my own opinion is that in the long run, this will work out for the better. It's getting harder and harder to manipulate Google's SERP's through traditional SEO techniques.
By increasingly raising the trust barriers to top rankings, Google is ensuring the long term success of those who invest time and effort in producing top quality content and products.
As long as Google does not develop a complete algorithmic bias in favour of big brands over all others at all costs, this should be beneficial to all of us who focus on quality content and product.
The big question now for all of us must be
"How do I build my brand online?"
"What influencing factors determine whether Google views my site as a brand or not?"
I'd be really interested to get your guys views on all this.
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