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I need help with ppc camoaign

by jeverett
5 replies
  • SEO
    • |
I am an affiliate in several places but I am going to ask advice on CJ. I want to run a ppc campaign for a product that I am affiliated with in CJ.

I do not use Google adwords I am using Microsoft advertising.

Can I just Direct link to the site that I am promoting. The advertiser says that I can and it is in the terms that I can do that and I can Deep Link also. It says that I can use there name in the display URL as well.

Here are the terms for the advertiser.

PAID SEARCH
1. RESTRICTED TERMS: CorpNet, CorpNet.com, Incorporate a Business or Form an LLC | CorpNet
2. Direct linking and Deep linking OK
3. Use of domain in Display URL OK!

My question is that when I look at the links in CJ it does not just give me an affiliate link at all. It gives me banners and text links, but that is all.

So how can I direct link to the site?

The only thing that I can think of is to copy the URL from inside the html when I get the banner html in CJ.

Here is an example of what I am talking about.

Here is the html code for a banner.

<a href="http://www.dpbolvw.net/click-4703415-10851423" target="_top">
<img src="http://www.awltovhc.com/image-4703415-10851423" width="120" height="240" alt="CorpNet® Incorporation Services" border="0"/></a>

In red is the link that link people will be sent to so do I just use that link as a destination URL?

Example:

http://www.dpbolvw.net/click-4703415-10851423

I do not know if this is right or not can someone please let me know if this is the right way to do direct linking with CJ

Thank you
#camoaign #ppc
  • Profile picture of the author wolfmmiii
    Do not direct link. It's a terrible idea. By direct linking, you are depending on the merchant to maintain TOS compliance of the landing page. The problem is that the merchant doesn't necessarily care about PPC compliance. Whether you are using AdWords or AdCenter or some other PPC program, relinquishing this control leaves you open to a ban, which, if you are like hundreds of other IMers, you will come to the forums and post how unfair it is and how they are out to get you.

    Do yourself a favor and create your own landing page and send traffic to it.
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    • Profile picture of the author jeverett
      Is there any reason that I could not use my own domain? For instance.

      http://mydomain.com/landingpage.html

      I guess this is fine.

      I do not need to buy a new domain do I?
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      • Profile picture of the author wolfmmiii
        Originally Posted by jeverett View Post

        Is there any reason that I could not use my own domain? For instance.

        http://mydomain.com/landingpage.html

        I guess this is fine.

        I do not need to buy a new domain do I?
        This is exactly what you should do. Buy a domain, create a landing page on it about the product you are promoting, then link to the product from your landing page. Send your PPC traffic to your landing page.
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      • Profile picture of the author Lucid
        Originally Posted by wolfmmiii View Post

        By direct linking, you are depending on the merchant to maintain TOS compliance of the landing page.
        That's true. But I think you can consider the affiliate in question as safe. In fact, the vast majority of CJ merchants are likely safe, unlike the vast majority of CB merchants which I would classify as unsafe. There is no exaggerated claims and chances are there won't ever be or chances of not complying with other policies are extremely low given the product.


        Originally Posted by jeverett View Post

        Is there any reason that I could not use my own domain? For instance.

        http://mydomain.com/landingpage.html

        I do not need to buy a new domain do I?
        No, you could do that too. Just a couple of problems with it.

        You could use a domain for all the affiliates you want to promote. But there may be a disconnect of the site name vs all the different products you could be promoting. Don't use something like todaysbargains.com but brand yourself and use something more like walmart.com or something like that. Or buy a domain for each product you're promoting as I think most do.

        Also, don't have your links from your page to the merchant's. That's a bridge page. Make it look like it's your site and own products, link to their checkout.

        You own pages/sites is more work. I always say, don't reinvent the wheel. Merchants who have been around a while should have good converting pages. It would be hard and lots of work and resources to beat that. My view is, take advantage of that.
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  • Profile picture of the author NewYorkerRocks
    Very nice post. I was thinking if local PPC is gaining ground now because of all these changes??
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