Is it a Bad Idea to aggregate sites into one big site from SEO view?
- SEO |
I am associated with a couple of not-for-profit websites -- iBioSeminars.org and iBioMagazine.org -- that are currently separate sites. They both feature free videos from some of the world's best biologists (including Nobel prize winners), but one of them features more hard core science talks while though other is lighter, with shorter videos on the human side of these scientists.
One site, the more hard core one, does a lot better in traffic than the other, and since they are so similar in nature, we are considering bringing them under one URL -- iBiology.org. The home page would be a portal that sends folks to either iBioSeminars or iBioMagazine (or, in fact, to a third section that we are developing called iBioEducation).
An SEO person on another forum said unequivocably that this would be a "very bad idea" from an SEO standpoint, but does not offer any reason. We really don't want to screw this up on the ground floor, and don't have money to pay for consulting, and I'm wondering if anyone could give his or her very general thoughts about whether it is okay SEO-wise to combine them, or indeed a very bad idea, and if it's bad, then in a sentence or two why.
In the redesign for the new site, fyi, we will:
- move to Wordpress (from Joomla)
- add a prominent opt in
- add Sharebar
- add "related" and "recent" posts widgets to cross promote the different sections of the site.
Yolanda
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