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CPA accuracy

by birclore
1 replies
  • SEO
    • |
Ok this is kind of a general question.

Say that I'm selling.... Cat Collars. I sell them for $20 each and buy them for $10. $10 profit margin per sale.

Traffic is completely driven by PPC. After what amount of time/clicks/impressions would you say that I have an accurate initial CPA? Obviously I can increase this with page optimization, but at what point is it a pretty accurate guess to whether these Cat Collars can be profitable?

Like, if I've received 1000 clicks and avg CPC is $1 and I've only sold 50 collars, can I be pretty sure it's an unsustainable PPC business? Or do I need to wait until 5000 clicks?
#accuracy #cpa
  • Profile picture of the author flashisland
    There is no hard and fast rule for this. There will always be more variables to test such as ad copy, ad placements (Bing, Facebook, Google), landing pages, etc. You get the idea. You can never really be sure that it will not be ultimately successful.

    Set your initial budget and see what happens. If you really are selling $20 products you may need to spend $500 - $1000 until you get a good idea of if it will be profitable.
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