How Effective is Link Exchange in Link Building Process?

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Hey Guys!

Share your views on effectiveness of Link exchange in Link building process. Since it's a two way link building process i guess the other one way link building methods outweigh link exchange. Although i would like to consider your point of views on this.
#building #effective #exchange #link #process
  • Profile picture of the author scottmacair
    If you're link exchanging with a trusted domain then this has value.

    If you're link exchanging to a low quality site then this has little value.

    If you're link exchanging to a site with any kind of penalty then this can harm your site.

    Scott
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    • Profile picture of the author seotrafficsearch
      Originally Posted by scottmacair View Post

      If you're link exchanging with a trusted domain then this has value.

      If you're link exchanging to a low quality site then this has little value.

      If you're link exchanging to a site with any kind of penalty then this can harm your site.

      Scott

      What if the site has moderate quality and you have other options to explore? And how far do you consider the second option?
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