Why do we use exact match and not phrase count?
- SEO |
exact -22,000
broad-368,000
phrase-301,000
Now I've had people tell me I'm leaving money on the table by focusing on long tail keywords and not going after short 2 word phrases. But why would I go after "internet marketing" with a 5 page mfa site and settle for 22,000 searches a month, when I could build a massive site that will tap into that broad and phrase count which is much higher.
I've been thinking a lot about why google doesn't include certain phrases into it's keyword tool, I've seen phrase in my analytic's that account for almost a thousand searches yet Google keyword tool will say it gets 0 searches.
That's when it dawned on me that they probably include these searches into phrase and broad. So if that's the case why do we go after exact and settle for the least amount of traffic instead of trying to tap into broad and phrase.
exact-22,000
phrase +broad =669,000
I think this is why Fraser's universe today site get's a hundred thousand visits a day.
stats for "universe"
exact-33,100
broad-4,090,000
phrase-3,350,000
Now if he settled for exact match he would only get 22,000 a month, wait as a matter a fact he wouldn't even have gotten that, because first place only gets around 50% of the search the rest being divided among the 2nd and 3rd place results.
The only way "universe today" could possibly get 100,000 visits a day would be if he tap into that broad and phrase count, so I ask why are you making 5 page mfa sites?
How would I be leaving money on the table by going after more traffic, instead of settle for low exact match counts.
Rule of thumb every keyword as a larger broad/phrase count, than exact. So why not make a large authority site and get more traffic.
I don't know maybe I'm wrong, if I am there will be plenty of warriors telling me why .
Also that thread Fraserc made "ranking are a trap focus on traffic" couldn't have been more on point.
I try to rank for ultrasound tech, exact search 6,600 and made it to 4th palce and saw just 2 visits a day from that term, and it took a ton of link building just to get to 4th.
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