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What YOU need to do to beat penguin.

by plsearch
17 replies
  • SEO
    • |
Right before penguin hit, Google made a major update to its algorithm to target web spam (the WMT messages people got), they also updated Panda. My theory is they changed a whole lot more then most people think (anchor text percentages, on page factors, etc).

Google did this all at once to cause confusion and make reverse engineering their algorithm that much harder, and they did a good job at it. I'm certain it will be figured out in time, but in the mean time what to do?

I see it as three options;

1: You sit on your ass and twiddle your thumbs hoping your site bounces back. Probably not the worst idea.

2: Take an axe to your on page, links, and pray to God it works (or build a new site). (I am building a new site site as a plan B to A).

or as I see the best option;

3: Build a real f#@#$# business that doesn't rely on Google. If your like me you had SEO figured out; but now you don't - at least not at this moment.

Maybe you were making great money reselling products, generating leads, or w/e but the way I see it, it's going to take time to figure out what it takes to do SEO again and you can either waste time or gamble on what it is or you can build a business that wont be destroyed next time Google pushes through another big change.

I for one am starting our first manufacturing run of the products we used to resell and am happily investing in some offline advertising. Don't want to be caught with my pants off again.
#beat #penguin
  • Profile picture of the author extremejava
    You can build a high authority site with 100000 pages and beat penguin. You need not worry about over optimization stuff.
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    • Profile picture of the author Boricua
      Google did this all at once to cause confusion and make reverse engineering their algorithm that much harder, and they did a good job at it. I'm certain it will be figured out in time, but in the mean time what to do?
      What to do or what should we do?

      If you rely on Google traffic (fine with me if you don't have only 1 profitable site) you build links naturally and build numerous inner pages for users and little to no on-page optimization as social signals usually take care of the rest

      If you want to rely solely on free organic traffic to earn a minimum of $1k+ a month, build valuable content to a hungry sub-niche market provides some solutions (not all) according to site and a mix of links week after week. You'll either end up getting good amount of leads or continued paid business.

      My quick in a nutshell what to do part, it works
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  • Profile picture of the author JDIZM
    Relying on Google for income is definitely a losing battle. You need alternate sources of traffic and social media has to be the best alternative.
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  • Profile picture of the author cogapartments
    If you really on Google traffic , you can build quality links ,do submissions on relevant websites and make multiple pages of your website.Don't use same content on every keyword.
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  • Profile picture of the author melovedogs
    maybe we all should start to learn PPC, it doesn't rely on google anymore and if you do it right, the profit is pretty amazing.
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    • Profile picture of the author think more
      After Google penguin update Google want more natural backlinks.We should change our backlinking strategy.Try to get more natural backlinks.
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      • Profile picture of the author Steadyon
        Originally Posted by extremejava View Post

        You can build a high authority site with 100000 pages and beat penguin. You need not worry about over optimization stuff.

        100,000 pages - Good luck with that!

        Do it properly and it is at least an hour per article, probably longer. About 48 years for the average working week.

        Or you can outsource it. A decent article costs at least $5 so 100,000 x $5 = $500,000.

        Or you can win the lottery and then you won't need to worry about over optimisation stuff.

        So be real...
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        • Profile picture of the author pindians007
          Originally Posted by Steadyon View Post

          100,000 pages - Good luck with that!

          Do it properly and it is at least an hour per article, probably longer. About 48 years for the average working week.

          Or you can outsource it. A decent article costs at least $5 so 100,000 x $5 = $500,000.

          Or you can win the lottery and then you won't need to worry about over optimisation stuff.

          So be real...
          hahah lol...
          you said exactly right this is the best investment for all of us $500,000 we going to spend to beware of penguin update.
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      • Profile picture of the author Oranges
        Originally Posted by think more View Post

        After Google penguin update Google want more natural backlinks.We should change our backlinking strategy.Try to get more natural backlinks.
        ........You're a Champ! Eh!:rolleyes:
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      • Profile picture of the author GHDpro
        Originally Posted by think more View Post

        After Google penguin update Google want more natural backlinks.We should change our backlinking strategy.Try to get more natural backlinks.
        You make a good point. To bad it conflicts with your signature in a big way :rolleyes:

        I cleaned up some spam from one of my sites today, and for fun I checked what the spamvertised site was about. It was just a "made for bots" site with spun content that no human would have any interest in. This site then linked through to the "real" product site.

        That is a form of backlinking that post-Penguin will simply not work anymore, period.
        (Which also means anyone still trying this is shooting themselves in the foot)

        What Google wants to see is natural backlinks with varied anchor text from relevant sites that humans also would not mind visiting and reading. Of course building these links isn't easy: it requires time, luck and most of all good quality & useful content (or product) that people would want to link to (without incentives).
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  • Profile picture of the author brettb
    3 is the best way forward and it's the approach I've been using. Otherwise you'll be scared silly that another Google [insert name of cute animal] update will sink your income.

    There is much much more to MMO than article writing and backlink building.

    Who here has tried AdWords? Wow, I'm astonished at how good that is for scaling up.

    I've built products in the past (B2B software). That was a nice business. Now I'm building a membership site. This could be a good business, but it's early days yet. The best thing is that I have a legitimate claim to rank #1 for the keywords I used to just blog about, because now I ACTUALLY DELIVER what the searcher is looking for. And those natural backlinks will come, and in vast numbers.
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  • Profile picture of the author dodly
    thanks all
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  • Profile picture of the author makqlex00
    I don't had knowledge about Google penguin thanks folks for sharing your experiences.

    Thanks
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  • Profile picture of the author adam337
    Go with PPC. Probably Google will never ask you what you are doing.
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  • Profile picture of the author plsearch
    PPC will change too, niches get more and more competitive. Natural link building and the other techniques could all go the way side some day as well. What if Google makes it so only businesses with dedicated staff for marketing and huge budgets can achieve results, oh wait they're already trending that direction.

    Best bet is making a real product or providing something tangible IMO.
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  • Profile picture of the author James Hussey
    Originally Posted by plsearch View Post

    3: Build a real f#@#$# business that doesn't rely on Google. If your like me you had SEO figured out; but now you don't - at least not at this moment.

    Maybe you were making great money reselling products, generating leads, or w/e but the way I see it, it's going to take time to figure out what it takes to do SEO again and you can either waste time or gamble on what it is or you can build a business that wont be destroyed next time Google pushes through another big change.
    Exactly right - and the fact is that too many people have made a business out of the ease of building links from wikis, blog commenting, blog networks, article directories and so on and so on.

    I started out in that industry as a writer on Elance (long before I retired on my passive income from my affiliate sites)...then I left myself too open.

    Panda? Survived it with a scratch. Penguin? Not quite...

    I've depended on Google traffic and wrote "Duct Tape SEO: WordPress SEO Done Dirt Cheap" because it worked so well. I had on-page and off-page SEO down, taught it to hundreds and it worked like clockwork.

    Post-Penguin? Back to the drawing board.

    But try telling that to people here making their living from SEO and they'll tell you that it's because I had too many exact match anchors (which was fine prior to April, but I've always diversified my link anchors - always).

    Or people will say I relied on too many spammy links - but the fact is I got a diversity of links, diverse resources - so I'm not entirely sure that's the case.

    Maybe the "reason" I got hit was I just knew too much SEO.

    I had low keyword density on page - I wasn't stuffing keywords...

    But I sure used them in my H1-H3 tags, post tags and slugs, and in the first and last paragraph like we've been reading and learning from endless SEO plugins and gurus.

    It worked. Up until the end of April.

    So I decided to interview a white hatter - Tim Carter, the AskTheBuilder guy.

    White hat poster boy for Google - or one of them - a person that Google themselves propped up as "a prime example of what to do" - and guess what?

    He's lost tons of traffic, too.

    Anyone saying that he didn't "know SEO" is full of it: Google says otherwise.

    Anybody saying he didn't build links properly - er: Google says not to do that anyway, and the links will come on their own. They sure did for Tim.

    Anyhow, I do have the interview at my blog, you should check it out:

    Does Google Really Reward Quality, Original Content? An Interview With AsktheBuilder Tim Carter

    It's an MP3 and I've written my further thoughts and some background information that fill out the story.

    Check it out.
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