AskTheBuilder loses 70% traffic. Great interview mp3
- SEO |
Tim Carter of AskTheBuilder did an amazing interview at:
theaveragegenius.net
21:52
"Years ago, if you were to ask me in 1995, how many home improvement websites would there be in 2012, I would have said maybe 200 or so...Because, at the time, i thought it was really easy. I didnt think it was hard to make a website. I didnt find it particularly hard to write a column. See what I mean?
Well, right now, and i'm serious about this, if I asked you to go out and find really good home improvement websites, with hundreds and hundreds of columns, written by one person. What I call a "First Person Website." You can't do it. There arent 5 of them out there. They dont exist. I've looked. I'm telling you. They don't exist."
26:35
"I've never done any of the grayhat stuff. I do great content, videos... no duplicaet content, i've never sold a text link. I don't do reciprical linking. And I get hammered. So, that's a really interesting data point when you think about it."
35:48
"Before panda, I was up to about 60,000 unique visitors a day... Now i'm lucky to have 15,000 people a day."
36:44
"I went through a really rough time last year... But I was really lucky... I had built up... a weekly newsletter. I have 100,000 subscribers on my [newsletter] list...so luckily i'm able to market to it...over the years, I created a bunch of electronic products... And i'm able to market my products to my list. And fortunately, the other thing that has kept me alive in this transition phase, is back in 1996...I started this little cottage business out of my basement...called StainSolver...we make it. I own the trademark... Since Panda, now i'm basically pouring all of my
passion into that business."
40:20
"So, my advice to the people listenting here, is forget about these search engines. I can tell you, I have basically abandoned any type of business, that has anything to do, with free organic search listings. Forget about it. Just start a traditional business. If you want to have an online store that's fine. But find out who your customers are and get into a niche... The kind of thing that does not need to have Google. I don't need Google. I don't care about Google. They don't care about me. Why should I care about them."
45:42
"I guess what i'm trying to tell you is, i'm not going to play the game anymore... People like me, who create high-quality content... where the shift is happening is to Amazon...I am systematically moving almost every bit of the content that's on AskTheBuilder, over to eBooks at the Amazon Kindle Store..."
49:50
"Don't count on the search engines... You'll probably gonna have to buy your traffic... But you want to start a business where you're selling products that people need..."
51:10
"Do you have any winning traffic strategies for anyone starting out?
I used to. But now i'd say 'no.' Maybe you'll be lucky. Maybe you'll get some search traffic...But figure out a way to start buying your traffic..."
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Failure > Success Story
Author of Duct Tape SEO, CJ Tactics and the new Tidal Wave Traffic.
SEO strategist and analyst for hire.
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