Google Penguin Just Devaluation of Links?

6 replies
  • SEO
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I am no expert... but I just want to explain my situation.

I had a site that ranked for many terms before April 24th. It ranked for years and ranked for many many terms.

Then it lost rank for many of its main terms, most lost 5-20 positions.. and for long tails, much further...

For the last month, I've been thinking that its been overoptimized and had too much of the same inbound anchor text, causing a penalty. So I hired someone to help me build links that said generic terms (click here, etc.) and brand domain terms, ie: domain.com as anchor.

Anyway --- when it all hit the fan, I went to Open Site Explorer, joined and submitted my site to LinkDetective.com. I waited literally a month as this site (linkdetective) has been clogged up by everyone freaking out over Penguin.

But today, they sent me my results.

I am now seeing that my most coveted keyword - the one I valued the most - actually was used the most, (8% of the time) .. However, of all my links, the links with this as an anchor have also been considered "dead" the most.

So let me summarize that again --- my most coveted term was indeed used the most, but only 8% of the time... and now, after much of it has died off, its actually used LESS than other terms.

So -- what I was thinking originally was that this term was used TOO MUCH as an anchor and I was suffering a penalty -- but now I actually think that it was never use too much, but was just on many sites that Penguin may have considered crappy and deindexed/i, or maybe the hosts just ditched my links?

I really have no idea how the links died.. I hired most of my linking out ...

So now I am thinking of NOT diluting my links and instead going the opposite route as I originally planned . instead of diluting -- maybe I start to build quality links with my coveted anchor text?

(I also think that, due to many links losing their value, that also made my main domain lose some of its authority, and therefore, that is why its not ranking as well for long tails? )
#devaluation #google #links #penguin
  • Well, in general, several SEO Experts have been saying that their research is showing Google Penguin penalizing on-page factors as opposed to off-page. Like in your case.

    So I guess, in this instance, if your site wasn't penalized due to over-optimization of anchor text, then you don't need to dilute your backlinks. And you can proceed to build high-quality backlinks as you have planned.
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  • Profile picture of the author pianoman199
    Finally, someone I can relate to! I just came to the EXACT same conclusion. I had a site on number 3 for the last 4 years in the travel niche. The only grey hat I did over those 3 years was building directory links - with related keywords, never the actually keyword. I only used the keyword on 2 high PR sites related to my niche. This was enough!

    After penguin - nowhere to be found for 2/3 of my keywords. At that time (apr. 24) it showed many of my directories still indexed. But, today, I checked that 90% of them have been deindexed!!

    For the last month, I've been building link pyramids, web 2.0 with exact and LSI keywords linking to my money site, yahoo answers, press releases, and the site has not budged. In fact, it fell even further - but this may be due to all those directories having been deindexed.

    Many are saying that penguin is a devaluation not penalty, and my case seems to confirm this. But why would the site go down to page 70?
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  • Profile picture of the author TopHats
    Penguin does seem to have trashed the value of backlinks, especially the ones we black hat folks have access to. Web2.0's and articles are dropping like a rock IMHO... but I think everything in backlink form is less valuable now. Wiki's too look worse.
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  • Profile picture of the author retsek
    If you only lost 5 - 20 positions as opposed to be placed at 200+ or not being listed at all, then I'd say there's a strong chance you weren't hit by Penguin in the first place.

    You probably shouldn't delete any links. Just throw some quality new ones at it. If you aren't already listed, Yahoo Directory is a good start. I just 'recovered' a friends site that experienced similar small ranking loses on May 25th. The ranking loses were small, but they had a big impact on traffic.

    His traffic is back up to pre-May25th levels after I told him to get Yahoo, Business.com, and a few quality guest posts on influential sites.
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  • Profile picture of the author SirKonstantine
    Are you doing things like Keywords Stuffing?

    If not, it doesn't look like your site was hit by Penguin.

    Did the drop in rankings occur around when a new penguin update came out?
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    • Profile picture of the author lindasofia
      All low quality links to the website should be removed otherwise google penguin will hit your site. We can say that google penguin is just devaluation of links.
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