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PPC MS Adcenter - Almost no clicks

by cooler1
2 replies
  • SEO
    • |
About 48 hours ago, I created 3 Ads on MS Adcenter targetting around 20 keywords in total. I set the bid to 0.20 GBP.

So far, the Ad has only had 1 click, 107 IMP and a CTR of 0.93%. The other two ads have had some impressions, but no clicks.

Do you recommend that I increase the bid for each keyword? If so, how much should I increase it by? Would increasing the bid to about 0.23 likely increase traffic or do I need to increase it more significantly? Id appreciate advice from experienced PPC'ers.
#adcenter #clicks #ppc
  • Profile picture of the author matrixnova
    You should use the keyword tool to find keywords with big market size (many searches) Under a certain number of searches you can find there keywords with very few clicks and at least in my experience with these ones increasing the bid does not necessarily help. Instead if you find related keywords with many searches sometimes by incresing the bid little bit you get many clicks. Use the keyword tool inside it gives an estimation of this.
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  • Profile picture of the author Lucid
    What's your QS? What average positioning have you achieved?
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