Longtail Keyword selection for local SEO

1 replies
  • SEO
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How important is the word "in"

If concentrating on keyword selection to optimise your site and you believe people are more likely to type "pest control Cardiff" rather than "pest control in cardiff", which one should you use; it is very difficult to use the first term when trying to improve keyword density and write in a flowing manor to assist in readability and presumably the Flesch Reading Ease rating

Am I right in thinking that if you use the first one it does not pick up the fact that it is short for the second phrase?
Or will google recognise it as being the same?
#keyword #local #longtail #selection #seo
  • Profile picture of the author dadamson
    It will not make much difference at all.

    However it is a good idea to include variance in your backlinking so using both keywords as anchor text will help you rank
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