First page on google for good keyword but almost no traffic

by jscore
25 replies
  • SEO
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So I finally built my niche site (in Health niche) for a good keyword that, according to Google Keyword Tool, receives 40,500 global monthly searches (1350/day) and 20,000 local monthly searches (666/day).

I'm ranked at #5 position for broad and #4 for phrase match.

The site is currently only getting about 5 users per day.

Does anyone know why is this? Are keyword tool numbers way off, or is it something else?
#good #google #keyword #page #traffic
  • Profile picture of the author matt78
    Did you use exact match when doing the keyword research? Sometimes there's a big different between exact match and broad match search number.
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    • Profile picture of the author scottmacair
      First page is almost worthless without a top 3 position. Check out the traffic breakdown for page 1 positions below:



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      • Profile picture of the author pasik
        Originally Posted by scottmacair View Post

        First page is almost worthless without a top 3 position. Check out the traffic breakdown for page 1 positions below:



        I don't completely agree with you. Ok, it's true that top 3 is where you should aim. However, there are search phrases where the titles and descriptions in top ranked sites are not very appealing. In those cases, you can have rather good traffic also with lower rankings, if just your title and description is more appealing (I have websites that have much higher CTRs than in the chart above).

        Also, if the search volume is high enough you can get decent traffic. For example, from the chart above, if your site is ranked #10 with the phrase that gets 2000 searches/day your traffic is about 60 visitors per day from that one phrase alone.
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        • Profile picture of the author scottmacair
          Originally Posted by pasik View Post

          I don't completely agree with you. Ok, it's true that top 3 is where you should aim. However, there are search phrases where the titles and descriptions in top ranked sites are not very appealing. In those cases, you can have rather good traffic also with lower rankings, if just your title and description is more appealing (I have websites that have much higher CTRs than in the chart above).

          Also, if the search volume is high enough you can get decent traffic. For example, from the chart above, if your site is ranked #10 with the phrase that gets 2000 searches/day your traffic is about 60 visitors per day from that one phrase alone.
          You're right, Titles and Descriptions are important but i've always found the best strategy is to target keywords where I believe I can get into the top 3. Of course there is still traffic available on the 1st page for high volume keywords but I find you have to fight a lot of competition to get there. It takes a little more ground work but targeting multiple long tails with less competition always brings me more traffic in less time. It's all about ROI.
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          • Profile picture of the author pasik
            Originally Posted by scottmacair View Post

            You're right, Titles and Descriptions are important but i've always found the best strategy is to target keywords where I believe I can get into the top 3. Of course there is still traffic available on the 1st page for high volume keywords but I find you have to fight a lot of competition to get there. It takes a little more ground work but targeting multiple long tails with less competition always brings me more traffic in less time. It's all about ROI.
            I agree that the best strategy is to target low competition keywords (they just have to be money keywords). Also, I have found that my conversion rates are a little bit higher if the site is in top 3 (especially when it's #1). I guess people trust the site a bit more if Google "thinks" it is the best one for the information or product they are looking for.

            Anyway, my point was that your claim "first page is almost worthless without a top 3 position" was a little bit bold.
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            • Profile picture of the author scottmacair
              Originally Posted by pasik View Post

              I agree that the best strategy is to target low competition keywords (they just have to be money keywords). Also, I have found that my conversion rates are a little bit higher if the site is in top 3 (especially when it's #1). I guess people trust the site a bit more if Google "thinks" it is the best one for the information or product they are looking for.

              Anyway, my point was that your claim "first page is almost worthless without a top 3 position" was a little bit bold.
              I was being a but extreme which I have a tendency to do. I agree with you.
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  • Profile picture of the author jscore
    I mostly did phrase match when doing research.

    My justification is that it's a blog with a bunch long tail terms that will be picked up (it's not a micro niche site). It's around a fairly common problem, so there will be more keywords that'll hopefully my site will also rank for.

    MS is showing:
    Exact Match: 18,
    Phrase Match: 250,
    Broad Match: 560

    PBR: 45%

    I'm not really sure what to do at this point, if #5 position is only returning at most 5-8 visitors per day, would you continue building the site or move on to something else?
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  • Profile picture of the author nicktyler
    The numbers in the Google tool are often pretty vague and don't seem to eb accurate but you should only count the exact match number when doing your reasearch.

    I'm ot quite understanding what you men by "ranked #5 for broad"
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    • Profile picture of the author jscore
      Originally Posted by nicktyler View Post

      The numbers in the Google tool are often pretty vague and don't seem to eb accurate but you should only count the exact match number when doing your reasearch.

      I'm ot quite understanding what you men by "ranked #5 for broad"
      If you do a broad search, (ie without the quotes or brackets), I'm ranked at #5 position.
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  • Profile picture of the author nicktyler
    Am I missing something. That is still an exact search for natural results. Users are not going to use quotes or brackets.

    the broad only applies to adwords when people search for longer phrases/variations/orders including all or some of the words you are targeting.
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  • Profile picture of the author SamDenial
    You should give a try to different keywords if you are experiencing that you are not getting much traffic from those keywords.
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  • Profile picture of the author jscore
    So what do you guys I suggest, I do?

    Obviously, I should be getting more than 5-8 visitors/day if I'm #5 for a keyword that "should" get about 1200 broad searches/day.

    I assume it's pointless to try to rank in top 3? Competition is a bit tough with PR3-4 sites, and I'm still PR0
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  • Profile picture of the author pons_saravanan
    Is your query returning personalized results? Try using a proxy and inprivate browsing mode in IE.
    Alternatively add statcounter stats to your site. Statcounter gives the SERP location in the visitor logs. Thats quite accuarate than anything IMHO.
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    • Profile picture of the author jscore
      Originally Posted by pons_saravanan View Post

      Is your query returning personalized results? Try using a proxy and inprivate browsing mode in IE.
      Alternatively add statcounter stats to your site. Statcounter gives the SERP location in the visitor logs. Thats quite accuarate than anything IMHO.
      I just confirmed that with Chrome's incognito mode and Safari with all cookies erased, I'm still ranking #5.

      I also installed statcounter (nice counter, btw!), so will be closely monitoring the SERPs that users are coming through.
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  • Profile picture of the author samual james
    According to me you need to put more efforts so you can get top#3 position so you can get more traffic. You can also try social media (Facebook/Twitter)to get traffic.
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  • Profile picture of the author kyle4hire
    Maybe the competition was low so you gain fast SERP increase.
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  • Profile picture of the author yukon
    Banned
    Originally Posted by jscore View Post

    So I finally built my niche site (in Health niche) for a good keyword that, according to Google Keyword Tool, receives 40,500 global monthly searches (1350/day) and 20,000 local monthly searches (666/day).

    I'm ranked at #5 position for broad and #4 for phrase match.

    The site is currently only getting about 5 users per day.

    Does anyone know why is this? Are keyword tool numbers way off, or is it something else?

    How do you know your not getting personalized search results, what are you doing to prevent personalized search results?
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    • Profile picture of the author jscore
      Originally Posted by yukon View Post

      How do you know your not getting personalized search results, what are you doing to prevent personalized search results?
      I removed all cookies and all other data in Safari and used Chrome's incognito mode.
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  • Profile picture of the author Chronic IM
    Hello! If I was a user, or if I'm doing a search o0f course I would get the results with the phrase match with the one that I entered. I wouldn't settle for brackets. I hope that helped you in a way or so. Best of luck though!
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  • Profile picture of the author MikeFriedman
    Originally Posted by jscore View Post

    So I finally built my niche site (in Health niche) for a good keyword that, according to Google Keyword Tool, receives 40,500 global monthly searches (1350/day) and 20,000 local monthly searches (666/day).

    I'm ranked at #5 position for broad and #4 for phrase match.

    The site is currently only getting about 5 users per day.

    Does anyone know why is this? Are keyword tool numbers way off, or is it something else?
    You've got your terms all screwed up. There is no broad or phrase match in search. People cannot do a broad or phrase search. They can do a search with quotes or without quotes. That has nothing to do with the broad and phrase numbers you are seeing in the Google Keyword Tool.

    Let's say your keyword is shiny blue widgets.

    The broad search results are telling you how many times searches are performed a month that contain all three of those words plus any other words in any order. So things like...

    where can I buy blue widgets that are shiny
    my blue widgets are no longer shiny
    blue shiny widgets discount
    cheap blue widgets that are shiny

    ...would all contribute to the broad search results.

    The phrase search results are telling you how many times searches are performed a month that contain that phrase in that exact order but also with any other words around it. So...

    cheap shiny blue widgets
    discount shiny blue widgets
    shiny blue widgets review
    where can I buy shiny blue widgets

    ...would all contribute to the broad search results.

    The exact search results are telling you how many times searches are performed a month that contain that exact phrase in that exact order with no other words around it. So...

    shiny blue widgets

    ...is the only search that contributes to the exact match results.

    None of these have anything to do with searching in quotes or not quotes.

    "shiny blue widgets" and shiny blue widgets both are exact match searches, but they might have slightly different results.

    There is no phrase search or broad search in the Google search bar.

    Now, you listed that MS is telling you the exact match is getting 18 searches a day. That is the real number to base your traffic off of. If you are getting 5 visitors a day ranked #5, you are lucky. I'm surprised you are not getting only 1-2.

    So when you are picking a keyword, the only thing that really matters is the exact match search results.
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    • Profile picture of the author jscore
      Originally Posted by MikeFriedman View Post

      You've got your terms all screwed up. There is no broad or phrase match in search. People cannot do a broad or phrase search. They can do a search with quotes or without quotes. That has nothing to do with the broad and phrase numbers you are seeing in the Google Keyword Tool.
      I had to re-read that couple of times to fully understand.

      I see what you're saying.

      So for instance if I search for "shiny blue widgets" and I'm ranked #5 and MS is showing 18 for #1 position, I would get a small fraction of that, and it's true: on some days I get 1-2 visitors.

      I've been optimizing my site for "shiny blue widgets" of course not looking at exact match, but looking at phrase match numbers. Now it seems thanks my SEO for that keyword (href in backlinks, etc) my site is not exactly coming up highly for broad and phrase searches -- otherwise I'd be receiving much more traffic.

      How do I fix this?

      I suppose I need more results from actual broad and phrase searches, and right now I don't have many. Wouldn't this happen eventually as google starts picking up and indexing more data, etc?

      Thanks again for the thorough explanation!
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      • Profile picture of the author MikeFriedman
        Originally Posted by jscore View Post

        I had to re-read that couple of times to fully understand.

        I see what you're saying.

        So for instance if I search for "shiny blue widgets" and I'm ranked #5 and MS is showing 18 for #1 position, I would get a small fraction of that, and it's true: on some days I get 1-2 visitors.

        I've been optimizing my site for "shiny blue widgets" of course not looking at exact match, but looking at phrase match numbers. Now it seems thanks my SEO for that keyword (href in backlinks, etc) my site is not exactly coming up highly for broad and phrase searches -- otherwise I'd be receiving much more traffic.

        How do I fix this?

        I suppose I need more results from actual broad and phrase searches, and right now I don't have many. Wouldn't this happen eventually as google starts picking up and indexing more data, etc?

        Thanks again for the thorough explanation!

        You are still missing one key point. There is no such thing as broad and phrase searches. There is broad and phrase search data, but there are no actual broad or phrase searches that people perform in the search bar.

        You need to find more keywords with a higher search volume when you choose EXACT MATCH in the keyword tool and optimize for those. Just ignore broad and phrase. On their own, they really mean next to nothing.
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  • Profile picture of the author jscore
    Understood.

    Now at this point, is my only hope that I will start getting a lot of long tail traffic (ie, phrase and broad) so that my traffic goes up?

    Or, should I just start on a new keyword with a higher exact match searches?
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  • Profile picture of the author MarvyDery
    What tracking code are you suing and make sure it is properly installed. Looking at the analysis, you need to get at least 100 visitors a day and i can't really figure out why you low visitors to your site.
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  • Profile picture of the author Danijelb
    I say forget the broad search when doing keyword research. Only look for exact terms.
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