My Site's in a coma: Should I Pull the Plug?

21 replies
  • SEO
  • |
my site, my beloved baby www.bestwinecoolersreview.com

has been obliterated by the Penguin. This site has made me roughly $3500 since November. It had beeen averaging around $750 per month but now its only at $100 per month since Penguin.

I've spent roughly $4000 on this site - primarily on outsourcing the seo.

Now I fear my site is so screwed up: both on-site and off-site seo wise that it is doomed in this post-Penguin world.

Is my site salvageable? How bad is the on-page seo? what do I need to fix?

How bad are the backlinks? Should I just let this site die or try to do something with it?
#coma #plug #pull #site
  • Profile picture of the author redstanford
    bump for some responses - hopefully
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  • Profile picture of the author Mav91890
    Wow, $4000 is a definite leap of faith for the never changing seo.
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    “The only thing standing between you and your goal is the bullshit story you keep telling yourself as to why you can't achieve it.” ― Jordan Belfort

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  • Profile picture of the author redstanford
    tell me about it. $200 per month for many moons
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  • Profile picture of the author redstanford
    Any one have any opinions, input?
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  • Profile picture of the author Sillysoft
    Well find out where your getting back links. If you have any spammy back links then try to delete them.
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    • Profile picture of the author redstanford
      Originally Posted by Sillysoft View Post

      Well find out where your getting back links. If you have any spammy back links then try to delete them.

      how do i find out? what's constitutes spammy and how do you actually delete backlinks?
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  • Profile picture of the author cooler1
    Have you analyzed your backlink anchor text? Most of my Amazon review sites also got negatively affected by Penguin. I think it's most likely related to over optimization of anchor text. It looks like most of your backlinks have 'wine cooler' and 'wine coolers'.

    http://www.opensiteexplorer.org/anchors?site=www.bestwinecoolersreview.com

    What problems do you think are on-site? It doesn't look like there are any on-site issues. The grammar could be better for the reviews, but I don't think Penguin would penalize for that.

    Spammy backlinks are most likely deemed as links from unrelated sites or things like automated blog comments. To delete links you either need to do it yourself if you control the site the link is on or you need to contact the site webmaster. In many cases, it isn't plausible to delete backlinks because it would take far too long to contact webmasters and many of them wouldn't even remove the link.
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  • Profile picture of the author seoace
    I don't know which seo service you use. But its important to get a quality seo service from the start to build a good backlink porfolio foundation for your site.
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    Who else needs a SEO Client Dashboard for their SEO services ?
    Let your clients monitor their SEO campaigns (Rankings, Backlinks and Work Done)
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  • Profile picture of the author jamesbrands
    Hi,

    Just had a look at the first couple of pages of your backlink profile and most are blog comments from what look like auto approved blogs. You can use a service for example majesticseo to take a look for yourself.
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  • Profile picture of the author redstanford
    so you guys think the issue is external and not on-page seo related. I was hoping it was the other way around. I can easily fix on-page issues myself
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    • Profile picture of the author Sillysoft
      Originally Posted by redstanford View Post

      so you guys think the issue is external and not on-page seo related. I was hoping it was the other way around. I can easily fix on-page issues myself
      Well if its related to penguin then yes, I would think its off site seo.
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  • Profile picture of the author sackboy127
    You should try and remove all spammy-looking links from your link-portfolio, and simultaneously build new, high quality ones (only using unique content!). Keep it diverse and consistent, and you'll start to crawl back up in no time!
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    • Profile picture of the author redstanford
      Originally Posted by sackboy127 View Post

      You should try and remove all spammy-looking links from your link-portfolio, and simultaneously build new, high quality ones (only using unique content!). Keep it diverse and consistent, and you'll start to crawl back up in no time!

      This sounds so easy and simple but I don't have time, patience to remove all spammy backlinks and I personally don't know how to differentiate from a good backlink and a bad backlink
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      • Profile picture of the author Sillysoft
        Originally Posted by redstanford View Post

        This sounds so easy and simple but I don't have time, patience to remove all spammy backlinks and I personally don't know how to differentiate from a good backlink and a bad backlink
        Well if no time or patience then might as well throw in the towel. People have given you the advice, either hire someone to try to fix this or learn what is considered spam links and what isnt. If you hired someone to do massive back links then that has spam written all over it.
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  • Profile picture of the author retsek
    $4,000 for comment spam ?
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    • Profile picture of the author redstanford
      Originally Posted by retsek View Post

      $4,000 for comment spam ?
      I paid a guy from India to build links. He never showed me his work and I never really asked. He brought results so I thought every thing was good to go. If you go from making $0 to $750 in a 6 months - isn't that all the signs of upward growth?
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  • Profile picture of the author kezeek42
    Hi Red

    This is quite an efficient little website. Look I wouldn't bury your website unless you seriously don't want to spend any time on it to fix it up. Certainly you have covered facets of the wine cooler niche that would make this site SEO friendly for Google. Backlinks yeah if you paid someone in India to do backlinks and they are not relating correctly to your niche then you will need to create a system to rectify this.

    Rome was not built in a day and like everyone here that owns websites you have to do a little bit everyday adding fresh and unique content that is useful to your customers. think to yourself what can I put on my website that will provide exceptional value to my customer while they are there.

    Fresh advertising in markets affiliated with these products but not in direct competition with them. What about finding the top 10 websites for wineries or wine/liquor bottle shops where you can target your Adsense advertising to bring in more quality traffic?

    What about JV with wineries and boutique bottle shops owners- How can you work in with other website owners in the broader market and cross-promote your review website.

    Where there is a will there is a way to bring up your sales again- If it is just your back-links letting you down this can be fixed, just add more quality backlinks so Google can see you are a contender in your niche. The most important thing is to not stop doing something to improve the situation every day, or you will sink your business...I suggest keep paddling and do something different to make Google happy with you again.

    Oh I also see something like a Facebook Fanpage very good for bringing customer in - Setting up a page is free - you can post there, whack in the html code into your website and there you have fresh content coming to your website everyday. Advertise on Facebook set a budget and keep consistently building.

    Cheers
    Kezee Kandoo
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  • Profile picture of the author .
    I recently deleted $200 sites.
    Why I deleted 200 of my sites | 10 Awesome Dollars
    I seriously believe of the era of
    content + onsite SEO + link building = revenue with adsense or affiliates --> is gone.

    Although it sucks the faster we adapt the better.
    Kezee advice is smart in the sense that the revenue needs to come from what other people are NOT DOING, so JV can create more unique content and marketing that can bring traffic away from Google.

    I'm afraid the time for the keyword sniping sites are gone.
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  • Profile picture of the author cooler1
    I don't have spammy backlinks to my sites, but my Amazon sites were also hit by Penguin. I think it's more likely related to over optimization of anchor text than quality of links. Although it's a possibility that it could be a combination of both. After all, Penguin is an algorithmic change, it doesn't send notices in GWT telling the webmaster to remove backlinks.

    What would someone do if a competitor built thousands of spammy links to them? They wouldn't be able to remove them so there site would be done.

    Im moving away from self hosted sites/SEO now. It's a pain in the neck. I think using properties that you don't own is better because they don't get hit in updates and if they do it's not a drastic drop.
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  • Profile picture of the author Jordan Kovats
    You took in $3500...spent roughly $1500 in link building...so you are up $2000 and still making $100 a month...

    I'd find a new project, stop investing in that for a while and see if it recovers in 4 - 6 months...you never lost...you just learned a lesson. Just because a guy is getting results, doesn't mean he is doing it right...always check up on the work you are paying for.
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