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I Noticed Something Strange About Adsense - Help Would Be Appreciated

by eightofdiamonds
1 replies
  • SEO
    • |
So last month was a good one for me with Adsense. This month has been way lower and I started trying to figure out why. CPC is about the same, my traffic is about the same, but then I notice my page views served by Adsense are about 1/5 what they have been even though the actual page views are about the same as last month. For example let's say I have 3,000 page views in Statcounter and AWStats then I'll only have about 600 in Adsense. Last month they matched pretty closely as every page on the site has the same Adsense placements (its a Wordpress theme with Ads in the header and sidebar).

Has anyone ever experienced this before? It's like Google is only showing ads to every fifth visitor and I cannot understand why. As you can imagine the site revenue from Adsense has dropped 80%. Nothing about the site has changed. I even looked to see if specific pages were the culprit but clicks seem to be pretty evenly distributed.

Any help or experience with the matter would be greatly appreciated.
#adsense #appreciated #noticed #strange
  • Profile picture of the author Chrisbroholm
    If you're a Google AdSense publisher, you might have noticed that the impressions reported in your AdSense control panel are lower than those shown in AWStats, StatCounter, Google Analytics or whatever other website statistics program you use.
    This is not unusual, and is nothing to be alarmed about. Comparing the page views in AdSense with those in your web stats is not a like-for-like comparison. There are many valid reasons for discrepancies, including the following:

    AdSense won't count page views if the visitor has installed an ad blocker or has disabled JavaScript.

    AdSense won't count page views when no ads actually appear on the page. Keep in mind that, just because you can see the ads, that doesn't mean that all your visitors can. If there are no ads available that match your content in a particular visitor's country or region, then the visitor won't see any ads and the impression won't be counted by AdSense.

    Discrepancies can occur if the visitor navigates away from the page before it is fully loaded. Stats programs that get their data from the website's log files (such as AWStats and Webalyzer) will count the impression as soon as the page starts to load. If the loading is interrupted before reaching the AdSense code, then AdSense won't count the page. Conversely, if you are using a stats program that relies on code embedded in the page (such as Google Analytics or StatCounter), and if the interruption occurs after loading the AdSense code but before loading the stats code, then AdSense will count the page but the stats program won't.

    Some stats programs (including Google Analytics) won't count visitors who don't have cookies enabled.

    If the visitor's browser doesn't support iframes (virtually all modern browsers do), AdSense won't count the impression.

    You might have configured your stats program not to count impressions from your own IP address. These impressions will still be counted by AdSense.

    Your stats program might be counting pages that don't have any AdSense code, such as a privacy statement or a contacts page.

    Stats programs that get their data from the website's log files will count "non-viewed" traffic (such as visits from spiders or bots). AdSense only counts a visit if the page is actually viewed in a browser.

    Taken together, these factors will tend to cause AdSense to report lower counts than the stats program. Some publishers believe there's a sinister motive in this, and worry about being short-changed by Google.

    This is clearly not the case. On the contrary, given the number of potential discrepancies that can occur, it would be surprising if AdSense and the stats program reported even roughly the same figures.
    Source: Why don't my page views in AdSense match my website's stats?


    I'm sorry I cant help you further, but the above might explain it - or not, its really tough to know.
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    Check out my blog GenuineOnlineMarketing.com where I talk about building Amazon and Adsense Niche Websites.

    Over 800 Amazon Reviews for $1 - No way?

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