I'm out of that Mould... What's your Post Penguin Strategy?

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  • SEO
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I'm out of the "spam a f*ck load of links at it using SEnuke, Xrumer and whatever else and let it rank" mould... And a few months back it worked a treat and I actually had sites ranking for pretty much what I wanted (within reason of course).

But now that panda and this penguin has come along and pis*ed all over my SEO fire... I'm lost and don't know what to do!

So I'm asking for your help, the people of the post penguin era!

What is your strategy? How do you rank now Google has updates itself?

The content on my site is top notch (and no, I'm not just blowing on my own trumpet) so I know once Google finds it, it will love it...

But how do I get it to grow in the rankings?
#mould #penguin #post #strategy
  • Profile picture of the author retsek
    Good content is nice, but it also needs a good well-built and structured home with nice decorations.

    Having that in order will:

    1. Help you to attract more natural links
    2. Take some of the pressure of gaining rankings off of external linkbuilding

    So I pretty much think it's naive to go to completely whitehat and expect to rank for certain keywords. But at same time, it's pretty dumb to continue using software, article directories, crap directories and other low quality links and expect Google will count them now or will continue to count them in the near future.

    Unlike you, I wish I could call myself a High quality writer. I hate it so much! So I outsource.
    You have a good advantage there, look to providing content for others via guest posts and post the best stuff to your own site and let it attract links.

    Paid links are still good, just be smart about it and where you buy from.
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  • Profile picture of the author manicmethods
    That's my 'selling point' when it comes to IM... My content. I'm good at content creation, whether it's articles or guide books or anything.

    The problem is getting it seen by the masses
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    • Profile picture of the author retsek
      Originally Posted by manicmethods View Post

      That's my 'selling point' when it comes to IM... My content. I'm good at content creation, whether it's articles or guide books or anything.

      The problem is getting it seen by the masses
      That's what I'm saying: Figure out what the masses want to read and link to and share with their friends, and then go create it.

      I used this example before in another thread, but let's say your site is about toasters. Boring right? You write up incredible reviews and include pictures, but still nobody will link to it.

      What you do is anticipate what content the masses will like. Maybe they'll like a well researched infographic on the history of toasters? Or maybe a list-style article on the "Top 10 Weirdest Ways People Have Died As a Result of a Toaster"?
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  • Profile picture of the author Alex The Lion
    Social signals are becoming quite a thing these days. Make sure you're active on the social networks, twitter, facebook and Linkedin etc. Also, quality manual social bookmarks seem to be working great at the moment, though I'm not sure I remember a time when they didn't help.
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  • Profile picture of the author Benjamin Tork
    Getting high pr links on relevant sites + Social Bookmarking is working for me. Also good web 2.0's are also working well for me. By good I mean non spun content.
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