Question on keyword density

16 replies
  • SEO
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If I wanted to cap my keyword density to 2%, does that mean the keyword cannot be more than 2% per post, page, or website?

And about the keyword, if my keyword is a phrase EX: Dog training or Good dog training does that mean I shouldn't have more than 2% of the phrase good dog training OR no more than 2% of the words good, dog, and training each or combined? And if I can't have more than 2% of the phrase good dog training, what if the keywords good, dog, and training are more than 2%?

Please assume that keyword density matters.



-I don't understand which one people talk about.
#density #keyword #question
  • Profile picture of the author Brendan Mace
    First of all,

    Google ranks pages in it's index. So keyword density is primarily concerned with the amount of times your keyword is shown on a single individual page.

    That being said, you only have to make sure that your keyword density is natural. Striving for 2% keyword density is ridiculous. Some keywords should have a higher keyword density while others should be lower.

    For example...

    Keyword 1 = paintball gun

    keyword 2 = how painful is paintball?

    If I had the same keyword density for both of these keywords, chances are keyword 2 would be used far too often. While keyword 1 may not be used enough.

    You just need to use some common sense. Longtail keywords should have significantly lower keyword densities than general keywords.

    Decide how to naturally incorporate your keyword. And don't over optimize anything solely to provide more relevance. Google is far too smart for that.
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  • Profile picture of the author Blue445nm
    Still looking for an answer based on if density did matter.
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    • Profile picture of the author Brendan Mace
      Originally Posted by Blue445nm View Post

      Still looking for an answer based on if density did matter.
      keyword density refers to how often that ONE keyword is displayed in a page of content. There's nothing too confusing about it.

      Related keywords are called LSI keywords. The density of LSI keywords is much more important than the keyword density of your main keyword.

      As long as you include your main keyword at least once or twice but do not overdo it, you really don't need to over think any of this.

      If you're going for the keyword "good dog training," then make sure you naturally incorporate that keyword a few times at MOST. But also include keywords that are similar to "good dong training."

      ie.
      • Dog training methods
      • Training your dog at home
      • best way to train your dog
      • How to train your dog
      • etc....

      To be honest with you, I feel like I posted a perfectly good response to your question. If you don't understand how to proceed from here, then I really don't know how to help you.
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    • Profile picture of the author rabbi1994
      Banned
      Originally Posted by Blue445nm View Post

      Still looking for an answer based on if density did matter.
      Yes keyword density matters and I keep my density 3% to 4% because too much will look spam to Google.
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      • Profile picture of the author Brendan Mace
        Originally Posted by rabbi1994 View Post

        Yes keyword density matters and I keep my density 3% to 4% because too much will look spam to Google.
        There is no magical keyword density number that applies to ALL KEYWORDS. Yes, keyword density is important. But it varies from keyword to keyword.

        A longtail keyword with 5 words should not have a keyword density of 4%. That would be insane.

        Ie.

        If my keyword is "how to train your dog at home"

        There is absolutely no way I should include that keyword 20 times in a 500 word article. I wouldn't even want to include it more than 3 times. Therefore, keyword density should be less than 1% in that case.

        However, if my keyword is "dog training"

        Then I may include the keyword 20 times throughout my article.

        Keyword density varies from Keyword to Keyword. THere are no set guidelines or magical number to strive for.

        If you think repeating the same longtail keyword over and over again is going to give you some sort of boost in the search engines, you are in for a MAJOR wake up call.
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  • Profile picture of the author Bigfoot1
    I stick with a keyword density of 1-2 percent at most. Apparently an Over-optimization penalty kicks in if you have way to high of a keyword density.
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  • Profile picture of the author Brendan Mace
    I GIVE UP!!!!

    Keep chasing that magical keyword density percentage that DOES NOT EXIST.

    Keyword density is tailored to each individual keyword. There is no generic percentage that works for all keywords. It depends on the keyword you're targeting. <-- that's the last time I'm going to say it.

    SHEESH.
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    • Profile picture of the author Myles Sinclair
      Originally Posted by Brendan Mace View Post

      I GIVE UP!!!!

      Keep chasing that magical keyword density percentage that DOES NOT EXIST.

      Keyword density is tailored to each individual keyword. There is no generic percentage that works for all keywords. It depends on the keyword you're targeting. <-- that's the last time I'm going to say it.

      SHEESH.
      Lol. You gave it a good shot, and I think you explained it very well.
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  • Profile picture of the author yukon
    Banned
    I don't think it matters because If your this concerned about keyword density/stuffing I think you'll stuff your page full of the same keyword regardless of any advice you get in this forum thread.
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  • Profile picture of the author jewelraz
    Don't worry too much about keyword density. Write for audience that's all you need in your content. I have ranked several pages in Google which are having 7% keyword density.
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  • Profile picture of the author olavlind
    Blue,

    Just make it look natural. Enough keywords to let a visitor know what the posting is all about, but don't focus on them too much. Make it natural, and mention them from time to time as though you are talking to someone you just met in a bar. Someone who had the problem your site, product, or service would solve, and you just overheard his complaints to the bartender.

    After the initial "I couldn't help overhearing what you just said" etc., what would you say to him? You wouldn't say your website name in every sentence would you? That would turn him off pretty quickly.

    Don't forget that Google isn't just a bunch of machines reading words anymore. Their software actually reads the meaning of your text. Their spiders know what you are talking about, and can analyze the meaning of the sentences on your page.

    Sticking to a keyword density percentage looks fake and google detects that. That is partly what they want to get rid of with their updates. They want to see pages and sites written for actual human visitors, real people, and they want to see stuff that the website visitors would get value from as human beings.

    ~Olav
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  • Profile picture of the author Slazengeer
    Originally Posted by Blue445nm View Post

    If I wanted to cap my keyword density to 2%, does that mean the keyword cannot be more than 2% per post, page, or website?

    And about the keyword, if my keyword is a phrase EX: Dog training or Good dog training does that mean I shouldn't have more than 2% of the phrase good dog training OR no more than 2% of the words good, dog, and training each or combined? And if I can't have more than 2% of the phrase good dog training, what if the keywords good, dog, and training are more than 2%?

    Please assume that keyword density matters.



    -I don't understand which one people talk about.
    If your keyword is "Dog training," then it should not be used more than 2% and as for your concern regarding usage of good, dog, and training each or combined, you can use it.
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  • Profile picture of the author adam337
    If I wanted to cap my keyword density to 2%, does that mean the keyword cannot be more than 2% per post, page, or website?
    If you wanted to cap your keyword density to 2%, that mean the keyword cannot be more than 2% per post.
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  • Profile picture of the author Tom Albas
    Some search engine engineers claim that the ideal percentage of keywords present in an article should hover around 5-7%. A 10% usage of keywords means that in a 1000-words article, 100 words are dedicated to your keywords only. Now this seems like a very low ratio, but practically implementing you will find that using 10% of keywords in an article makes it really keyword dense.
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  • Profile picture of the author mikefela
    Banned
    [DELETED]
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    • Profile picture of the author link786
      Originally Posted by mikefela View Post

      That means the 2% keywords per 500 hundred word at the page
      yes i agree
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  • Profile picture of the author Blue445nm
    Thank you for all responses.

    I wasn't looking for the perfect density if some were reading my post carefully, but, asking the difference between having a keyword count for density.

    The reason I ask this is because someone did a case study for 30 websites on keywords and one fact he remarked was that articles that had more than 1k words with 2.5% density were hurt by google.

    Thanks though
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