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Out of SERP. Need expert advice.

by chiggy
7 replies
  • SEO
    • |
We suspect we are under filter/penalty but we don't understand the reason and how to solve it. We sent a reconsideration request letter hoping it would clear up what mistakes we'd made but we received a standard answer ( (We reviewed your site and found no manual actions by the webspam team that might affect your site's ranking...)
I don't see any reason why we are out of SERP, we didn't make any black hat or over optimize our site. We really hoped that the reconsideration letter would clear up the problem but after this standard answer I don't understand what we should do.

****INTRO
We are B2B internet marketplace for sale of commercial vehicles from Europe. We are in business since 2003. We are multilingual, 18 language versions, separate domain for each language.
Main language versions (domains):
Truck1 DOT eu - English, main domain (works many years)
Alle-lkw DOT de - German (works many years)
Truck1 DOT es - Spanish (works many years)
Truck DOT fr - French (works many years)
Gruzovi DOT com - Russian (works many years)
Truck DOT net - Arabic (works several years)
Truck1 DOT pl - Polish (works several years, first it was truck1-pl.com then in February 2012 we bought Truck1.pl and migrated)

Recently established domains (October 2011):
Truck1 DOT it (Italian), Truck1 DOT nl (Dutch), Truck1-lt DOT com (Lithuanian), Truck1.com. ua (Ukrainian)
Newly established domains (April 2012):
Czech, Bulgarian, Danish, Norwegian, Swedish, Finnish, Turkish
PROBLEM DESCRIPTION
New language versions: Almost all pages of these domains have disappeared from SERP. Traffic fell from 100-300 uniques daily to 0-20. Judging by Analytics this fall took place for new domains on May 7th-9th, for recent domains on May 16th-19th.
Truck1 DOT pl: Seems that all pages became out of SERP. Traffic cut from 400-600 to 30-60 daily visitors. It happened on May 16th-17th.
Older versions (.de, .fr, etc.): Smooth traffic fall in the last month. All keyword positions decrease.
We suspect that our server's database failure (which occurred on May 16th-17th judging by number of 404 errors) could be the possible cause. But this failure was fixed on May 18th and it does not explain severe traffic fall on May 7th-9th on the new versions.

Could you please advise how to act in such situation? What could be the cause of these problems and how can we solve it.
#advice #expert #serp
  • Profile picture of the author inflexi
    Your site is good in both pagerank and alexa rank . How do you know that your website is out of SERP. I mean by which keyword you are searching these sites.What was previous ranks for that keyword ? .I won't offer you any SEO package .But i can help you regarding this .Please explain ...Your website might affected by latest penguin update of google .
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    • Profile picture of the author chiggy
      Originally Posted by inflexi View Post

      Your site is good in both pagerank and alexa rank . How do you know that your website is out of SERP. I mean by which keyword you are searching these sites.What was previous ranks for that keyword ? .I won't offer you any SEO package .But i can help you regarding this .Please explain ...Your website might affected by latest penguin update of google .
      Thank you for your reply!
      It is obviusly affected by penguin update and it looks like a serious filter.
      The most worrying is the polish version on the site (truck1 pl). Many keywords of it used to be on the first positions for years and now are out of ranking as well as all other keywords. Like "samochody ciężarowe" in polish google was on the first position. Even the domain name truck1 in polish google is out now. There are a few keywords in serp but they are far. 60 visits a day now is rather depressive.
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  • Profile picture of the author ZapoTeX
    If all websites in the different language are very similar /(e.g., maybe the title is not translated, maybe other tags, etc...) there may be a duplicate content issue.

    Try analysis with SEOmoz or Majestic SEO.

    Ciao!
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    • Profile picture of the author chiggy
      Originally Posted by ZapoTeX View Post

      If all websites in the different language are very similar /(e.g., maybe the title is not translated, maybe other tags, etc...) there may be a duplicate content issue.

      Try analysis with SEOmoz or Majestic SEO.

      Ciao!
      Hi!
      Thank you for your suggestion
      Everything is translated and adapted to regional search.
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  • Profile picture of the author dburk
    Originally Posted by chiggy View Post

    [SIZE=3]
    We suspect that our server's database failure (which occurred on May 16th-17th judging by number of 404 errors) could be the possible cause. But this failure was fixed on May 18th and it does not explain severe traffic fall on May 7th-9th on the new versions.

    Could you please advise how to act in such situation? What could be the cause of these problems and how can we solve it.
    Hi chiggy,

    That explains it, I have seen this exact thing cause the same exact problem with numerous websites.

    Your website rankings depend on relevancy, authority and trust. If your website was responding slowly and then suffered a failure, the Googlebot would recognize your site as untrustworthy for SERPs. Your database problem may have been causing problems that got gradually worse until it failed completely. That is often how these issues progress.

    Trust is earned over time, the fact that you have fixed your database issues will not instantly restore trust. You must earn it by demonstrating that your website can be relied upon to serve pages reliable over an extended period of time. Don't follow the advice of those folks that are ignoring this significant fact.

    If you start doing crazy things, based on a sense of paranoia, you are likely to do more damage than good. In my opinion, from what I have seen posted so far on this thread, no one is addressing the most obvious and most likely cause of your rankings drop. The solution is to make sure your server performance remains fast and reliable and that your content does not change significantly, else you will continue to suffer from a poor trust ranking.
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    • Profile picture of the author chiggy
      Originally Posted by dburk View Post

      Hi chiggy,

      That explains it, I have seen this exact thing cause the same exact problem with numerous websites.
      .... The solution is to make sure your server performance remains fast and reliable and that your content does not change significantly, else you will continue to suffer from a poor trust ranking.
      Thank you very much for the reply and advice. There is one more issue that we discovered and we suggest it also could influence. As we have numerous versions of our site we tried to link them all. Like there was a link from every page with appropriate anchor to the same page in different language domain. As there are thousands of pages on each domain that caused the appear of a huge amount of links to the new domains at one moment. The PR of each new version grew up very quickly because as we have 18 versions of services each page of which has links to other versions. That didn't bother the older versions but it could effect the new ones.
      What do you think of this? Today we are going to put off all these links between domains.
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  • Profile picture of the author mattysaff
    If you use any wrong way to promote your site for SERP Ranking. Then google panellise to your site. for that, I will suggest you to promote your website via Facebook Marketing. Social Media is helpful to back in SERP.
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    Get Facebook Marketing services from readyBUZZ which deals in social media strategies.

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