How to Utilize the Content You Have and Organize Your Website for SERPs

Hello all. I'm new here - I stumbled on this forum yesterday and couldn't stop reading.

What I was trying to find was the meaningful way to organize new website for selling couple e-books of mine, utilizing the content I have (I have on the same topic 2 original short e-books, 20 original articles, 1 PLR e-book, 50 PLR articles).

I'm not sure I'm making head or tails of all this, so please comment whether the strategy I came up with makes any sense to you.

First I have grouped relevant long tail keywords in 4 groups, by key phrases (google keyword tool shows from 10k to 100k monthly searches for each). So I decided on 3-level website structure like this:

1. Main navigation will be: home, each group, each e-book. Other links (contact, etc) will be in the footer. In sidebar: recommended articles, and short promo-copy for main book with "Learn more" button which goes to book's squeeze page.

2. Homepage will show intro to each group with link "Read more articles about XY", and will have whole range of keywords.

3. Each group page will be optimized for it's keyword phrase, and will show excerpts from articles categorized under this group. Each excerpt has link "Read more from this article".

4. Each article page will be optimized for several long tail keywords. Above the article is the call to leave e-mail and receive free report. Each article ends with the call to go check one of the e-books, this is a text link put in natural way in the article and links to the squeeze page. (Question: should "recommended articles" in sidebar now show the articles from this same group instead of most popular articles?)

5. Squeeze pages look differently. Sales copy is infomercial-like but moderately long. Sidebar clearly shows all the bonuses and repeats call to buy, then shows some testimonials. (Question: for which keywords should squeeze page be optimized?)

How I plan to use the content I have:

a. I will give the PLR e-book I purchased as a bonus (it's a good match: my book-1 is "guide", book-2 is "examples" and plr-book is "reference"). For this use I will leave it as it is.

b. I will chop the PLR e-book content and reorganize and rewrite it into number of articles. Same with the PLR articles.

c. Articles on the site will mostly be my own.

d. Other (derivative from PLR) articles with will be optimized for main keyword phrases. I will put each of them on exactly one of top article directories, with link to the group page it logically belongs to.

e. Free report (bait for e-mail list) will have one piece of highly valuable original content

f. e-mail list will receive 5 weekly autoresponders which will be educational (I will use article material) with call to purchase the e-book

What do you think? What would you do?

Btw my main concern here is to learn. I have one big launch in October, for new product (software) in my main brand. What I am now trying to do is to improve my knowledge about attracting visitors and converting them into clients, to do the preparations for this launch properly.

If you haven't already guessed my strong points are in producing things, not in marketing them :-(