Google Dance Explained
- SEO |
Google has thousands of data centers and numerous load balancers. They also have over 1 million plus servers to store all the data. It is impossible for Google to synchronize all the index count at any given time. Google attempts to synchronize them but it can take months. Depending on which load balancer you were accessing, you can have a totally different SERP.
For example, two people from the same town can have totally different ranking results. You can even have totally different ranking result when viewed from two different browsers from the same computer. I experienced this many times.
A new site will typically experience higher degree of Google dance than an older site due to data synchronization issue. I am sure you'll notice the rankings tend to stabilize over time. It is because Google servers are being synchronized with the data.
Why is it important to understand this? You need to educate your client. If your client sees ranking drop the next day, you need to explain what is happening behind the scene or you may lose that account.
From my experience, a little education goes a long way.
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