8 {{ upvoteCount | shortNum }}
8 {{ upvoteCount | shortNum }}

Can Updating Your Site Make You Lost Main Keyword Rankings?

by Builder154
7 replies
  • SEO
    • |
"Lose" main keyword rankings obviously. Typo in the title and can't seem to edit it. Anyway...

Say you start a site around a keyword and do it well. So you have a few articles tailored to that main keyword and the most related ones. So your main domain ends up ranking very highly for that main keyword.

So the site is doing well and you build it out by writing more articles, but these based on other related keywords, but not the exact main keyword or the keywords exactly related to that one.

So now your front page is going to have very different keywords than before as your new articles push the old ones off the front page. Are you going to lose your ranking on that main keyword?

If so, what should you do to build the site out? Add those articles, but sticky the main original ones that are giving the main domain its high ranking for that main keyword? Or do you just keep adding articles only focused on those same keywords (this seems like a bad idea so I doubt that is how to handle it).
#keyword #lost #main #make #rankings #site #updating
  • Profile picture of the author yukon
    Banned
    You have a couple of options:
    • You could make the index page static.
    • You could make the Index page main keyword be static in the header (<h1> tag), then the new blog post titles on the Index page be something like an <h4> tag & style those with CSS.

    Either way make sure the Index page <title> stays static.
    {{ DiscussionBoard.errors[6502976].message }}
    • Profile picture of the author Enfusia
      Like Yukon said.

      Plus; you can write your static home page in such a way so that you can continuously ad paragraphs to the bottom of it. Say 1 a day or every other day. This will keep that static page ranking much better in G but as it builds out to over 1,500 words it will rank pretty well in bing as well.

      Patrick
      Signature
      Free eBook =>
      The Secret To Success In Any Business
      Yes, Any Business!
      {{ DiscussionBoard.errors[6502992].message }}
      • Profile picture of the author Builder154
        Originally Posted by Enfusia View Post

        Like Yukon said.

        Plus; you can write your static home page in such a way so that you can continuously ad paragraphs to the bottom of it. Say 1 a day or every other day. This will keep that static page ranking much better in G but as it builds out to over 1,500 words it will rank pretty well in bing as well.

        Patrick
        It isn't a static homepage. The home page shows all of my main article and the first paragraph of my other two articles. 2 are targeted to my main keyword, the other to a related LSI keyword. All of this makes for homepage content perfectly tailored to rank for that main keyword without being too over-optimized.

        Now I'm afraid to let the homepage change at all lest I lose that main ranking.

        I guess like Yukon says I could leave the homepage static. But it is confusing because tons of people on here make these types of niche sites, yet very few of them seem to have static homepages. Why do they not seem to worry about this issue of homepage changes losing their main domain's rankings?
        {{ DiscussionBoard.errors[6503011].message }}
        • Profile picture of the author yukon
          Banned
          Originally Posted by Builder154 View Post

          It isn't a static homepage. The home page shows all of my main article and the first paragraph of my other two articles. 2 are targeted to my main keyword, the other to a related LSI keyword. All of this makes for homepage content perfectly tailored to rank for that main keyword without being too over-optimized.

          Now I'm afraid to let the homepage change at all lest I lose that main ranking.

          I guess like Yukon says I could leave the homepage static. But it is confusing because tons of people on here make these types of niche sites, yet very few of them seem to have static homepages. Why do they not seem to worry about this issue of homepage changes losing their main domain's rankings?

          Because a lot of people on this sub-forum build small 5 page sites, so the Index page is actually static after the 5 pages are uploaded & live, since new content is never added to the site.
          {{ DiscussionBoard.errors[6503024].message }}
          • Profile picture of the author Builder154
            Yukon,

            Yes that was actually my plan. But now that I'm seeing the site converting well it seems like I should build it out. So you would suggest I just make the homepage static and write however many other pages I want, just don't let them come onto the homepage?

            If I do that, will the fact that the articles are on the domain water down the entire domain's connection to my main keywords despite the homepage itself not changing?

            I'm trying to figure out if it's actually a bad idea to build it out and instead of getting more traffic, I'll instead just end up ruining my initial rankings and get less traffic.
            {{ DiscussionBoard.errors[6503040].message }}
  • Profile picture of the author shortandsave
    as long as your other pages are related to the same niche then it should only help your page rank better. I would take a look at yukons silo thread if you are really planing on adding more articles so that it will be easier for you to dominate your niche
    {{ DiscussionBoard.errors[6503150].message }}
    • Profile picture of the author Builder154
      Originally Posted by shortandsave View Post

      as long as your other pages are related to the same niche then it should only help your page rank better. I would take a look at yukons silo thread if you are really planing on adding more articles so that it will be easier for you to dominate your niche
      Can you link me to it please?
      {{ DiscussionBoard.errors[6503181].message }}

Trending Topics