Does PPC work only for high-ticket items?
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Of course, the real deal breaker is the conversion rate. I've been selling stuff online for more than 10 years now, and the conversion rates I've seen in my niche have been surprisingly consistent -- around 1 percent (maybe 2 on a good day).
So let's say I have a digital product that retails for $15. Most PPC programs I've looked at (Adwords, etc.) will cost me upwards to $.50/click. With my average conversion rate being 1 percent, it would cost me $50 just to make one $15 sale. Or in other words, I would need a $50 price tag on my products just to break even. And keep in mind we're talking about digital goods with 90 percent profit margins. If I were selling physical products, the scenario would be even more bleak.
Does PPC work only for high-ticket items? I'm befuddled.
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
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My name is Justin Lewis. My digital marketing company has been in business for over 10 years with multiple six-figure years. We do provide a premium web design service.