How do I get a high rank with only an opt-in page 'visible'

15 replies
  • SEO
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I have a question about getting a high ranking with only my opt in page 'visible' to the the search engine crawlers.

Picture the scene. I have a site that delivers on-line streaming content. In order to access the content there is a subscription that has to be paid. All pretty straight forward so far.

I have been advised that capturing potential customers names and email addresses is vital in building a list to be able to market to - I have taken this advice on board.

My confusion is how do I get my opt in page to rank in the top 4 (or first page) of Google if it has an extremely small amount of text in it and the key words in there are proportionally very small also. Contrast that to the sales letter page that has key words coming out of its kazoo, but this page would be set not to be indexed :confused:.

Cheers,

GG
#high #optin #page #rank #visible
  • Profile picture of the author Bill_Z
    It will be difficult. And if you are eventually able to, I am sure one of the Google Panda updates will slap it back down. My advice is to try a different approach if you want to get traffic from Google. For instance, try to rank a page with lots of useful content, and then from that page attempt to get the visitor to the squeeze page.
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  • Profile picture of the author rob9482
    Firstly it is very difficult to get a squeeze page to rank well in the search engines because they typically don't like them because they do not provide much value to the searcher.

    What you can do is create articles on your website that you don't mind being indexed by the search engines and then linked to these articles from the homepage in the footer.

    Because by doing this it will make your website seem larger than just a single page to the search engines and in these articles you can make them keyword which which will also help with the ranking of the site.

    So if I was you I would start producing content that you don't mind linking to from the homepage as this will give your site more indexed pages and this will be essential to ranking your site.

    But I would think every carefully about trying to rank just a squeeze page because this can be a very difficult task especially if it is a high competition keyword.

    You may be better off creating a blog site and ranking that and from the blog driving traffic to your squeeze page site as the blog will be far more easier to rank than the squeeze page.
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    • Profile picture of the author Go Girl
      Originally Posted by rob9482 View Post

      Firstly it is very difficult to get a squeeze page to rank well in the search engines because they typically don't like them because they do not provide much value to the searcher.

      What you can do is create articles on your website that you don't mind being indexed by the search engines and then linked to these articles from the homepage in the footer.

      Because by doing this it will make your website seem larger than just a single page to the search engines and in these articles you can make them keyword which which will also help with the ranking of the site.

      So if I was you I would start producing content that you don't mind linking to from the homepage as this will give your site more indexed pages and this will be essential to ranking your site.

      But I would think every carefully about trying to rank just a squeeze page because this can be a very difficult task especially if it is a high competition keyword.

      You may be better off creating a blog site and ranking that and from the blog driving traffic to your squeeze page site as the blog will be far more easier to rank than the squeeze page.
      Hi All,

      Thanks for the input so far.

      I have a couple of 'nuts and bots' questions in relation the linking the pages.

      Right now the site is as follows:

      <domain>.com - is the squeeze page
      <domain>.com/ltr.php is the sales letter page

      There is also a forum: <domain>.com/forum

      If I started a blog would it be something like <domain>.com/blog or would it be better to have it as <domain>.com and make the squeeze page <domain>.com/squeeze.php?

      I assume I would create links from both the forum pages and blog pages back to the squeeze page and vice versa? is this correct?

      Thanks,

      GG
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  • Profile picture of the author 2ndopkate
    I agree with the gentlemen above. You will need to use other methods to get people to that site. I've had success with article marketing, forum and blog posting and ads. Of course, you could use Pay-per-click advert, but a novice will probably flounder without some guidance. It can be a costly lesson.

    Another thought would be to set up your squeeze page as a page (wordpress lingo) and then go into Settings...Reading and make that the home page. Next set up another page as the 'home page' for a blog. You would establish that in the same place. Then start writing articles for your blog to start to rank for those pages.
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    • Profile picture of the author its2late
      I agree, I would use paid traffic or facebook (Even though, as we learned recently and was pretty logical - traffic from facebook is not that great, but it will build your list fast).

      Don;t waste your time on trying to SEO a squeeze page..
      Signature

      Social responsibility in the IM world

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  • Profile picture of the author chykee
    Well, i think you should build external back links to the opt in page with diiferent blogs and articles with lots of content and make a hyperlink on the opt in page to other links on your pages so that google would see your page as a directory.
    Signature

    Read the forum rules! And STOP posting nonsense one-liners, before you lose your account.

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  • Profile picture of the author Pat Hill
    I agree with all the comments above. Squeeze pages aren't made to rank high in google. You need to make other pages with lots of content and then add a link to your squeeze page on you content pages.

    You also need to find other ways to send traffic to your squeeze page other than google. Things like forum sigs, twitter, articles, solo ads are a better idea.
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  • Profile picture of the author sammib01
    It is difficult but if you use something like Market Samurai or Traffic Travis or even Google Adwords tool to define your keywords and competition and find where there is alot of traffic and little competition and set so backlinks in place it will still work even with Panda. Hard work and doing the things Google likes still works it just keeps the honest people honest, and the rich richer... but that is a different story.
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  • Profile picture of the author Ashley C
    I think the idea here will be to write high-quality relative content that leads visitors to the opt-in - and then you rank that content. That is largely what article marketing is used for, and it still works very well as long as the content is good.
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  • Profile picture of the author trafficmasters
    Take about 15 keywords related to your niche and try work on gaining one-way links for each keyword pointing to your site.

    Make sure the websites you gain one-way links from are related to your industry/niche/subject - this is very important
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  • Profile picture of the author Bill_Z
    Whether you put the blog on /blog or off of the root, it doesn't matter. Just to make it easy for you I would say go ahead and make it on the root (domain.com). But the important thing is to get your squeeze page off of the homepage. You will never rank with a squeeze page as your homepage with no content, navigation, etc.

    Yes, you would want to link to your squeeze page from the rest of your site. But don't link JUST to your squeeze page. Link to other relevant articles on your site, relevant articles not on your site, etc. If you link only to your squeeze page, Google will see these pages as "doorway" pages and again you will eventually get hit by a Panda update.
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    • Profile picture of the author Go Girl
      Originally Posted by Bill_Z View Post

      Whether you put the blog on /blog or off of the root, it doesn't matter. Just to make it easy for you I would say go ahead and make it on the root (domain.com). But the important thing is to get your squeeze page off of the homepage. You will never rank with a squeeze page as your homepage with no content, navigation, etc.

      Yes, you would want to link to your squeeze page from the rest of your site. But don't link JUST to your squeeze page. Link to other relevant articles on your site, relevant articles not on your site, etc. If you link only to your squeeze page, Google will see these pages as "doorway" pages and again you will eventually get hit by a Panda update.
      Thanks Bill_Z,

      Just so I can get this clear in my mind.

      I will have the blog, it will be the on root of the site.

      In the blog I will have links to:

      1) Previous posts on that blog? (I don't have any other 'articles' pages) - or should I create an 'Articles' page, if so, how would the article content be different from the blog content?

      2) TO the Squeeze page & FROM the Squeeze page

      3) TO my forum index page & FROM my forum index page

      Some links to other (external) sites

      Cheers,

      GG
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  • Profile picture of the author yukon
    Banned
    Originally Posted by Go Girl View Post

    I have a question about getting a high ranking with only my opt in page 'visible' to the the search engine crawlers.

    Picture the scene. I have a site that delivers on-line streaming content. In order to access the content there is a subscription that has to be paid. All pretty straight forward so far.

    I have been advised that capturing potential customers names and email addresses is vital in building a list to be able to market to - I have taken this advice on board.

    My confusion is how do I get my opt in page to rank in the top 4 (or first page) of Google if it has an extremely small amount of text in it and the key words in there are proportionally very small also. Contrast that to the sales letter page that has key words coming out of its kazoo, but this page would be set not to be indexed :confused:.

    Cheers,

    GG
    Simple, create teaser pages for the premium content, rank the optin page with the related teaser pages/internal links + relevant quality external links.
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    • Profile picture of the author Go Girl
      Originally Posted by yukon View Post

      Simple, create teaser pages for the premium content, rank the optin page with the related teaser pages/internal links + relevant quality external links.
      Hi yukon,

      Thanks for the reply. Please forgive me if I sound like a nube, it's because I am

      I have been working on this product for the last 3 years along with my husband. I never dreamed that it would take as long as it has to get to this point, but working (part time) raising two young children etc. etc. has taken it's toll. I have gotten to the point now where I can actually start thinking of marketing the product and am taking my first foray into the marketing area.

      You say to create teaser pages - what exactly are these? Would these be the "article" pages mentioned before? or the blog?

      You also say to rank the optin page with the related teaser page - how exactly would one do this (apologies again for the nube question).

      The internal links I take it would link the optin page to and from the "article" pages, Forum pages and blog pages and the 'teaser' pages, assuming the teaser pages are not one of the ones I have just mentioned.

      Thanks in advance.

      GG
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  • Profile picture of the author Go Girl
    OK, I googled tease pages and now know what they are Can anyone post a link to a good tease page?

    Cheers,

    GG
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