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Why are there no Adwords for some popular words?

by DaveWarrior
1 replies
  • SEO
    • |
I just searched for "video games". No Ads. Why would there be no ads for such a lucrative word? I assume Google is filtering ads out in some way.
#adwords #popular #words
  • Profile picture of the author kindsvater
    Most likely, the term is much too generic and broad, and advertisers have learned Google will quickly take their money without getting a return. You can always bid on the term yourself, see how fast Google drains your account, and then see what, if any, money you made.

    Doing the search I saw one ad, for an apparent different keyword, and saw this from Google in the ad box:

    "Ad related to video games"
    What is happening is someone made the mistake of doing a broad match campaign for a somewhat similar keyword, and/or failed to negative match "video games" in their account, so Google is showing their ad for a search on video games and draining their account that way.

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