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How To Increase Your Adsense CTR

by Mosa
20 replies
  • SEO
    • |
Many people have been wondering how to get a high CTR on adsense with niche sites. So here are a few tips to keep in mind:
  • Blend your ads with the theme color. If you sites theme is red, then make your adsense ads red.
  • Use Premium Ad Placement - If you don't know what this is then search something like "ad placement heat map" on Google
  • When you're doing your keyword research you need to pick high converting keywords that have a high amount of advertisers targeting those keywords. Actually look at some of your competitors sites and see what ads are showing up. If my keyword is "red apples" and the ads that show up are not about apples, then your CTR is not going to be that high.
  • Write good content. If you have crappy content, especially in your first few sentences, then people will immediately leave your page. So always use good relevant content.
  • Once you find a good keyword that converts - Dominate the Niche! Find out what long tail keywords your competitors are targeting and ranking for and outrank them. The fact is, if one keyword has a high CTR, then it's likely that other keywords within that niche also have a high CTR because the same laser targeted advertisers are hitting those keywords as well.
#adsense #ctr #increase
  • Profile picture of the author risingrank
    Good summary. Really appreciate you adsense thread.
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  • Profile picture of the author Sillysoft
    Mosa, what are your thoughts about using section targeting with adsense?

    What is section targeting and how do I implement it? - AdSense Help
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    • Profile picture of the author Mosa
      Originally Posted by Sillysoft View Post

      Mosa, what are your thoughts about using section targeting with adsense?

      What is section targeting and how do I implement it? - AdSense Help
      I feel that if your content on the page is already relevant, then you won't really need to worry about using section targeting. For my sites, I've never added it at all.
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      • Profile picture of the author Sillysoft
        Originally Posted by Mosa View Post

        I feel that if your content on the page is already relevant, then you won't really need to worry about using section targeting. For my sites, I've never added it at all.
        Thanks for the info! Another question, do you mark your channels as targetable for advertisers? I haven't seen it yet, but I was told this could potentially make you more money as an advertiser might pay more to specifically show an ad on your site.

        Another method for better CTR is having your ads set for both text and image ads. Your thoughts?
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    • Profile picture of the author dakar
      Originally Posted by Sillysoft View Post

      Mosa, what are your thoughts about using section targeting with adsense?

      What is section targeting and how do I implement it? - AdSense Help
      I've added section targeting on my sites. I figure it can't hurt it, but only help it.
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      • Profile picture of the author Sillysoft
        Originally Posted by dakar View Post

        I've added section targeting on my sites. I figure it can't hurt it, but only help it.
        Have you seen any improvement in the quality of ads showing? From what I read it could take a few weeks before it takes affect.
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      • Profile picture of the author dakar
        Originally Posted by dakar View Post

        I've added section targeting on my sites. I figure it can't hurt it, but only help it.
        Hey SillySoft. I can't tell you with 100% honestly if it worked better or not. Its one of the very first lines of code that I always put in. I've made some good money with adsense, so I would say it works.
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        • Profile picture of the author Mosa
          Originally Posted by Sillysoft View Post

          When I create a new ad in adsense I also create a custom channel for that ad so I can track my stats better. When you create a channel in adsense there is a checkbox that says mark this channel as targetable. By doing this your telling potential advertisers that they can specifically request to put an ad in that channel you marked as targetable, by doing this they also would most likely pay more to show that ad in your channel.

          Here is a good read about custom channels, they talk about targetable channels as well.

          The Power of Channels for Increasing AdSense Revenue - Sugarrae

          Here is the part I was referring to about targeting channel:

          "Increase your reach to additional advertisers
          Some people who advertise through AdSense prefer to stick with "Ad Placements" to control exactly when and where their ads show up. If you're not creating custom channels and making them available for targeting by those running Ad Placements, you're limiting yourself from an entire segment of advertisers willing to bid for the ad space on your site. And again, the more people that bid to appear on your site, the higher your earnings should be."

          I also highly suggest people go to the Adsense blog and Adsense youtube channel, a wealth of knowledge about how to increase your adsense earnings which includes the power of turning on both image/text for ads.
          Sillysoft, that's actually a great tip! Honestly I've never done this myself, but I should definitely incorporate it!
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  • Profile picture of the author matthewtc
    Great read I am really just trying to break into the PPC field and this really helps. Appreciate it greatly.
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  • Profile picture of the author Annie15
    Great tips. Just started with PPC, it is really helpful for me.
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  • Profile picture of the author Chris-
    Good advice. I'd add that while things like an "ad placement heat map" is a good pointer, the only way you can really find out what gets the best results for you, is split testing.

    Chris
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    • Profile picture of the author Mosa
      Originally Posted by Sillysoft View Post

      Thanks for the info! Another question, do you mark your channels as targetable for advertisers? I haven't seen it yet, but I was told this could potentially make you more money as an advertiser might pay more to specifically show an ad on your site.

      Another method for better CTR is having your ads set for both text and image ads. Your thoughts?
      I'm not really sure what you mean by mark the channels as targetable for advertisers.

      I know that I do have some sites marked for both image and text, and I have some ads just marked for text. Basically I looked at my CTR for text vs images, and noticed that on some of my ads, the text ads had a better CTR. I haven't yet seen any instances though where the images are doing much better than text yet.


      Originally Posted by Chris- View Post

      Good advice. I'd add that while things like an "ad placement heat map" is a good pointer, the only way you can really find out what gets the best results for you, is split testing.

      Chris
      I definitely agree with split testing. You can really increase your CTR a lot if you do this effectively.
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      • Profile picture of the author Sillysoft
        Originally Posted by Mosa View Post

        I'm not really sure what you mean by mark the channels as targetable for advertisers.
        When I create a new ad in adsense I also create a custom channel for that ad so I can track my stats better. When you create a channel in adsense there is a checkbox that says mark this channel as targetable. By doing this your telling potential advertisers that they can specifically request to put an ad in that channel you marked as targetable, by doing this they also would most likely pay more to show that ad in your channel.

        Here is a good read about custom channels, they talk about targetable channels as well.

        The Power of Channels for Increasing AdSense Revenue - Sugarrae

        Here is the part I was referring to about targeting channel:

        "Increase your reach to additional advertisers
        Some people who advertise through AdSense prefer to stick with “Ad Placements” to control exactly when and where their ads show up. If you’re not creating custom channels and making them available for targeting by those running Ad Placements, you’re limiting yourself from an entire segment of advertisers willing to bid for the ad space on your site. And again, the more people that bid to appear on your site, the higher your earnings should be."

        I also highly suggest people go to the Adsense blog and Adsense youtube channel, a wealth of knowledge about how to increase your adsense earnings which includes the power of turning on both image/text for ads.
        {{ DiscussionBoard.errors[6605272].message }}
  • Profile picture of the author Michel Modo
    focus on competitors is not that good?
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  • Profile picture of the author Xneaker
    [DELETED]
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  • Profile picture of the author The SEO
    In my opinion, you will increase him by making a lot of presence of your website on social media. Social media is the best way to increase the visitors on your website as well as increase your adsence CTR.
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  • Profile picture of the author Mosa
    Not sure what you mean by that... mind enlightening everyone how social media increases CTR?

    I know it can increase traffic, but as far as CTR goes... I'd like to know.
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  • Profile picture of the author sanusense
    Great info, by the way i need some more information on increasing CTR plans.
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  • Profile picture of the author mrgood
    For evene better CTR, if you use wordpress, use some of the random ad placement plugins. What do I mean by this? This are the plugins that change place of your ads. So, if you (or your visitor) read your post first time, top inpost ad will be left aligned, middle will be left aligned, and bottom will be right aligned. But when you(or your visitor) read the post for a second time, now the top ad will be right aligned middle will be left, and bottom will be left. So every time the ads are on different place. In this way you can avoid your visitors ad blindness. I doubled up my CTR in this way.
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