Why my site would gradually decline? Then crash?

by peppy
5 replies
  • SEO
  • |
Greetings,

I've launched my site about 10 months ago. 7 months ago I began doing some link building. I would simply go to high quality niche/resource/personal sites and ask them to check out my site and add it to their "cool links/resources/links" page. For every 50 people I ask, I might get 1 link. I built up about 60 high quality links (more than half of them PR3 and PR4) in 7 months, a few each week. Anchor text was varied and niche sites would link to niche main categories in my site (deep linking). More than half the links are deep links.

Every week for 7 months, my rankings for test keywords would slowly decline 1 or 2 positions per week. 2 months ago I submitted a reconsideration request and they said "no manual spam actions found". 1 month ago, my site suddenly lost all rankings and my unique brand name keyword went from #1 with 6 sitelinks down to #20. In addition, the site lost all pagerank on all pages except PR0 on the homepage. Today my brand name ranks at #50. My pages are still indexed, but they don't rank for anything.

I've done nothing but hard, white hat link building. I still receive traffic through direct links and enthusiastic return visitors using my services. I never had good traffic with Google, my best traffic was people searching for my brand name, which is a weird unique name, not even a "money keyword". Now I don't even get my brand name found in Google...

Another odd effect was when my site suddenly lost rankings, a large number of other sites I own in Google Webmaster Tools were also hit with a similar penalty (they still have pagerank though). These sites are unrelated, some aren't even business sites. Not a single one was cross-linked either, many haven't been updated in years so it wasn't a link wheel or a link network.

Does anyone know what might cause this?

Thanks
#crash #decline #gradually #site
  • Profile picture of the author nkneuper
    This is probably due to "link loss". Backlinks to your website naturally disappear over time. If you artificially build backlinks, they usually disappear even faster.

    How do you remedy this? By continuing to get backlinks to your homepage. It's your choice whether you get them artificially or naturally.
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  • Profile picture of the author peppy
    Thanks for the response. I record all of my successful backlinks in an excel file so I can go back and see which links are still there. During my check last week, every link is still there.

    Also, I haven't done any artificial backlink building either, it's all been through manual contact to get my 60 high quality links from other websites.
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  • Profile picture of the author peppy
    No one else is familiar with any behavior like this?
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  • Profile picture of the author nkneuper
    Hmm,

    You may just need to continue building links your your website.

    Also, what is your bounce rate? is it high?

    Thanks,

    Nick
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    • Profile picture of the author peppy
      The bounce rate isn't too bad, it's between 30% and 35%. I receive about 70 visitors per day from return visitors and direct links each day without Google giving me anything.

      I would like to continue building links, but many times, people who would link to my site will search for my brand name keyword in Google. With my brand name now appearing between positions #60 and #70, I would rather wait until at least my brand name is appearing #1 again.

      I'm still receiving links from people who I sent emails awhile ago but haven't responded until now, so I've still received 2 or 3 quality links over the past 2 weeks during this penalty.
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