I need to learn Google Adwords in 5 Days

4 replies
  • SEO
  • |
Hey everyone.

I just landed a pretty good Adwords contract, but I've never worked with adwords before. I start campaigning next tuesday, and I am eager to learn everything I need to know ASAP!!!

My weekly budget will start off at 400-500 dollars a week.

I am a web programmer and SEO expert, but I've never touched on the realm of PPC.

What free resources exist online that will teach me the basics?

I need to know:
- how much each keyword costs
- how to set a daily limit
- how to set a budget (and ensure it is not exceeded)
- how to set a time period (1 week)
- how to make sure my ads land at the top of the first page

The Google Adwords keyword tool tells me that all of the keywords I am targeting are highly competitive. Note that I am competing in a local market.

Also I am going on a trip this weekend so if possible I'd like to use something that I can print out + read. I'll mess around with the interface tomorrow and Monday.

Help!!
#adwords #days #google #learn

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