Authority site or micro niche sites ?

13 replies
  • SEO
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I am looking at adding more sites to my portfolio, wanted to see warriors views on a authority website verses micro niche sites ?

I will be targeting Adsense generally.
#authority #micro #niche #site #sites
  • Profile picture of the author Aaron Autrey
    I'm looking forward to hearing the responses on this as well. Thanks for asking, OP!

    Also, if I could add this: Which Warrior do you USE for micro niche or authority niche site building?

    I hope you don't think I'm stealing the thread... if so, please PM me and I can delete.
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    The good thing about this business is that "People don't succeed cause they aim too high and miss, no, they aim too low... and hit. Most people don't aim at all." (Les Brown)

    Not us... Not marketers. We live far above mediocrity. Always keep this in mind at all times..

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    • Profile picture of the author options
      No worries, would like to
      See other warriors reviews of any service they have used on here
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  • Profile picture of the author Joni D
    I have attended a few webinars from Mark Ling and partners, I bought his course Affiloblueprint and am a premium member. Excellent training I might add, It was stated that now with all the google updates that you should have at least 30-40 pages and even those that you never stop posting to so like hundreds of pages, but for a long term success it is recommended at least 30 pages these days.
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  • Profile picture of the author xbluelinks
    Originally Posted by options View Post

    I am looking at adding more sites to my portfolio, wanted to see warriors views on a authority website verses micro niche sites ?

    I will be targeting Adsense generally.
    Micro-niche sites can be authority sites. They are not mutually exclusive. You can target a micro-niche and have more than 50 pages of good content.

    If you structure your content right, you can also do well in fringe keywords that are related to your micro-niche.
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    • Profile picture of the author options
      Then they wouldn't be micro niche sites, when I say micro niche sites they are generally 2-3 pages which target 1-2 primary keywords.
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  • Profile picture of the author DylanC
    I own many micro niche sites (MNS) and even though they give me a good income, I believe authority sites is the better option. This is why:

    1) More Traffic - If social media is used correctly (Facebook fanpage, Twitter etc.), they can bring a constant stream of traffic. This is hard to do for MNS.

    2) More Advertising Options - There are countless ways to monetize an authority site. In fact, Adsense may even be one of the least desirable option. Whereas for MNS, Adsense may be the only profitable option as others such as Adbrite, Bidvertiser etc. don't provide anywhere near the income for MNS. Also, if your Adsense account is disabled, the MNS practically loses its value for the same reason.

    3) Higher Value - Authority sites take time to build and have greater potential for growth. This is especially true if it becomes an established brand. This gives a higher value for the site.

    4) Hands-off - Authority sites, once established, can be practically hands-off and still maintain or even grow in revenue. Writers can be hired to continually add content or you can even rely mostly on guest and sponsored posts.
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  • Profile picture of the author risingrank
    I will go for authority sites with sub niches. I believe this is the future as google maybe putting more weigh on sites that has constant updates.
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    • Profile picture of the author mootonandy
      I'm going for an authority site too, except I am using curation heavily. I am not going to go down the optimising for just one keyword route again after what just happened.
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  • Profile picture of the author marpfi
    It dedends what kind of keywords you are going for, with micro niche sites you really should target long tail low competition keywords using the keyword as the domain name this can boost your ranking for tha term. I personally prefer authority site, as it is a lot of work to keep track of all the small micro sites
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  • Profile picture of the author ideasmedia
    Authority Sites are great for major keyword SEO - Eg: concreteideas.com is great because concrete is a part of many of the keywords trying to optimize for. Whereas Landscapeideas.com has keywords like irrigation and pool houses. so the Authority site name should be specific.
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    • It is easier to rank for long tail keywords with micro niche sites. However, an authority site has higher earning potential since you will be able to promote more products and cover several aspects of a particular niche. It depends on your marketing goals. In general, it takes longer to build steady income with an authority site, but you will get higher profits.
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  • Profile picture of the author Nick Garcia
    I think the answer could be both. You could have an authority site with a few feeder sites. You could use the feeder sites to rank for different keywords (or the same keywords).

    This might be useful if you have an eCommerce site. Product pages can target product related keywords and the feeder sites can target arbitrary keywords via posts/pages.

    There isn't necessarily a "better" route between micro niche and authority sites. It just depends on what you want to do. With authority sites you get some of the pros that DylanC mentioned. With micro niche sites you'll have the advantage of running many sites, which means you can run many different types of SEO campaigns. If you track everything as you should, you'll gain a lot of insight to practical working methods of ranking.

    Overall, I would say go for both if you can. Build an authority site that you work on as a long term project, and also build/maintain a few micro niche sites on a short term basis. The short term projects can either be flipped, expanded into bigger websites, or put on autopilot if it's already making money.
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