First PPC campaign - landing page dilemma

This will not be a concern if you are using AdWords because the landing page won't even be approved if designed this way.

Your best bet is to use a lead capture page, get the email address of the visitor and then you can promote the product to them.

During my last campaign I got "hit" for using "strong marketing terms". Meaning that they simply did not like my sales page... because I was actually trying to "sell something".

Anymore.... adwords is only good for gaining access to Google"s "free tools":

http://www.warriorforum.com/groups/s...-research.html

Folks..You do realize that a straight-up lead capture page will almost never be approved by the AdWords team, right?

Now, other lower-tier PPC programs may but I can't speak about them since I don't use them.

Unless the landing page provides what's being advertised, you will be hard-pressed to get it approved. Sending someone to a page that's mostly just a lead capture form can be problematic for someone who doesn't know what he's doing when it comes to AdWords.

According to the site admin post in the forum Clickbank refers to from their website - he wrote to CB in March 2012 asking if it was OK to bypass the vendor pitch page - here is the link to the thread - his answer from CB is the last post -

ClickBankSuccessForum.com :: View topic - Possible to link directly to order processing page?

But basically it states that as long as you OK it with the vendor, it is OK with CB to set up a link direct to checkout. There are several videos on Youtube that will show you how to do this, just do a search for the following: link directly to a clickbank product order page

Just be sure to check the link out before using it so that it posts your CB ID to the check out page as is shown on the videos.

how about facebook, i want to promote use facebook ads.
i want to know about the average conversion?

Before you start a PPC campaign first decide if you have a good business model intact to achieve a Return On Investment (ROI). It's absolutely pointless to spend money on traffic if you don't have a strategy to make a profit.

Providing you have a strategy all you do is go to adwords.google.com and sign up. Their wizard will guide you through the steps. Your objective is to drive RELEVANT traffic to your web site. Follow these tips:

- Search for keywords that closely relate to the product or service you are offering. In a perfect scenario those keywords would be somewhere on your landing page and in your Adwords Ad.

- Choose longtail keywords that have traffic but less competition. Your bid will be less than popular keywords.

- Create specific ad groups that allow you to have very specific ads geared towards specific keywords.

- Create a Negative Keyword list. If your website is about Car Loans and your keyword is "bad credit car loan" you will want to block the following keywords for example: calculator, mortgage, review, ..., etc.

- When writing your ad use a title that is closely related to the keywords being typed in. In the description of your ad always be brief yet specific. Your descriptions should pull the customer in letting them know that YOU have what they want.

- Always use a landing page. NEVER point an adwords campaign at your index page unless 1) your landing page IS your index page or 2) you simply want more traffic to your main page. If your goal is to produce leads it's absolutely a requirement to have a landing page with a form of some sort and little to no other options for the user to click.

- Always keep in mind. More traffic DOESN'T always equal more profit. Your goal is to drive RELEVANT traffic to your site. THAT will make you money. 20 visitors seeking a product that you are offering is much more valuable to your company than having 1,000 visitors looking for sex visit a web site about dish detergent.

- Figure out your budget before you open your adwords account. Know what you want to spend and what you can spend. Never act on impulse. Adwords at first can be gambling with worse odds than a Casino. Also, even if you see an immediate return always remember it's not a short term investment... it's a long term. Your ROI will be determine in MONTHS of adwords usage. Not a single day.

- One last time: Relevant Web Site + Relevant Keywords + Relevant Ad = Success.