PPC VS SEO

I don't even always think it's just about having a budget. If you can setup profitable campaigns then why wouldn't anyone use PPC. I mainly strive for free organic traffic, but for one of my products i'm utilising PPC. It takes quite a while to split test and crank up the conversions, but once it's done PPC doesn't really cost you anything. For example, you may make £30 for every £3 of clicks. That is profit. The more profitable campagins you have, the more money you will make.

Split test, split test, split test! AND also do SEO as well. Why juggle with one hand when you have two?!

Andy

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gabibeowulf

15 years ago

I think people should focus on one. After you're successful in SEO you'll have the money to go into PPC and scale up your earnings and if you're successful in PPC you'll want to get free traffic for the keywords that make you money.

They go hand in hand, but if you're wondering what do first PPC or SEO .. just pick one and stick with it till you're successful.

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Solidsnake

Banned 15 years ago

I want to add...

PPC if you have enough fund...

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TKO 15 years ago

For the long run I'd go with SEO. Once you establish organic traffic your laughing
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- Solidsnake Banned 15 years ago
  
  Originally Posted by TKO
  
  For the long run I'd go with SEO. Once you establish organic traffic your laughing
  
  And less expensive IMO...
  
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gadget_man

15 years ago

I think a lot of it depends on the content of your site. If it's a time-related niche (such as a sporting event) then seo is no good - you simply won't have the time - so PPC is your only option.

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jtrag

15 years ago

SEO is the way to GO!

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Hafsoh

15 years ago

ppc is very useful, quick and organic traffic. for long term, you can use SEO,

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itfactory

15 years ago

SEO VS PPC in SEM

Search engine marketing consist of two basic forms, SEO or search engine optimization and pay per click advertising or PPC. While many passionately claim one is better than the other the simple facts can be hard to come by. For any business owner who is new to search engine marketing, it is easy to get overwhelmed and lost in the argumentation or just avoid the choice all together. With our latest Bureau 24 white paper, "SEO vs PPC", we intend to enable business owners to discover the benefits of both search engine marketing solutions in driving traffic to their Web sites.
Some experts believe that businesses get more out of paying for the targeted traffic that comes to Web sites from a pay per click advertising campaign, others point out that SEO or search engine optimization impacts where a Web site ranks naturally in the search engines and can thereby increase the credibility of a company. Fortunately, there is one thing that the experts all agree on: if a company has a Web site, they need a way for potential customers to find them on search engines such as Google, Yahoo! and MSN who control nearly 80% of the search market. SEO is a very complex subject to be sure. Especially when it comes to determining the best way to drive traffic to your Website. This whitepaper provides a solid foundation for anyone who wants to learn more about PPC or pay per click and SEO or search engine optimization strategies.
Pay per click or PPC and SEO or search engine optimization belong in any serious search engine marketing or SEM campaign because both are integral and imperative, while having many benefits. This Bureau 24 whitepaper will discuss the pros and cons of both, and help business owners understand the ideal relationship between the two.
Search Engine Optimization

92% of people start their search for a new product or service at a search engine like Google, MSN or Yahoo!. These web users type in a word or phrase, called a keyword, hit enter and then are presented with a results page. Result pages show both paid results known as PPC or pay per click advertising and natural organic results. Search engine optimization refers to the design of a web site so that it appears in the natural organic listings. If planned and implemented correctly seo or search engine optimization will result in high rankings in the natural organic listings of search engines when certain keywords or keyphrases are entered. Companies like Sony, Entrepreneur Magazine, and Microsoft all employ outside consultants to handle their SEO or search engine optimization strategies.
SEO or search engine optimization is essential for e-commerce sites. However, SEO isn't something that can easily be picked up by newcomers to the search engine marketing or SEM scene. Full fledged SEO or search engine optimization will include copywriting, web site design and advanced HTML skills among other techniques. However, since 70% of online searchers prefer to click on a natural organic listing instead of a paid advertisement SEO or search engine optimization can pay off hugely.
.
Benefits of SEO

Rankings remain long after a SEO or search engine optimization campaign is over.
Research proves consumers trust natural organic listings more then paid advertising or PPC.
Credibility accrues with a high ranking in search results.

Pay per Click

Pay per click advertising or PPC allows you to target keywords and Phrases instantly through paid advertisements. However, each keyword or keyphrase you choose in a PPC or pay per click campaign cost you money each and every time that someone clicks on our advertisement. You can, however, usually bid how much you would like to pay per click. PPC or pay per click can have traffic to your web site in a matter of minutes.
Benefits of PPC

ROI or return on investment is simple to calculate.
Speed is nearly instant.
Targeting potential customers by using the right keywords and keyphrases is extremely easy.

Drawbacks to SEO and PPC

Both SEO and PPC have drawbacks which must be considered when planning your search engine marketing campaign. With SEO or search engine optimization the biggest drawbacks is the time factor. The internet is a fluid environment and achieving the highest rankings requires constant monitoring and tweaking of your entire website. Further, once you actually achieve a high ranking it is necessary to continue your efforts in order to maintain that high natural organic listing position.
PPC or pay per click on the other hand can be far more expensive to run than a SEO or search engine optimization campaign. One problem with pay per click or PPC is the bidding. Highly sought after keywords can cost upwards of $10 per click. Further, if not properly managed a PPC campaign can cost far higher then it should. Things like having the right keyword and keyphrase choices, proper ad copy and landing pages can also adversely impact a PPC or pay per click campaign.
PPC and SEO

PPC and SEO are two outstanding ways to drive traffic to your Web site, and are ideally suited to use together. PPC advertising can fill in the gaps for your SEO or search engine optimization campaign. During the months that you are optimizing and waiting for results, you can drive most of your traffic by PPC or pay per click ads. Once your search engine optimization or SEO campaign has taken hold, you can use your PPC or pay per click advertising to highlight special offers and new products. Additionally, you can target any keywords and keyphrases that your search engine optimization campaign didn't focused on.
Use PPC and SEO together for the most effective search engine marketing strategy. SEO is a great investment that everyone who is serious about their Website should invest in, but while waiting on results from your SEO campaign use PPC to drive traffic to your web site immediately. Once you've obtained high natural organic rankings, you can reduce your PPC spending, but never stop it altogether.

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crazy_awper

15 years ago

It is my pleasure to read your post,though I can't help you ,still to support you.

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hbsjcd3

15 years ago

I use money that I make from my seo efforts (through organic searches) to pay for my adwords budget. Working great now, especially since I got the google cash detective to spy on successful adwords advertisers campaigns, because to this none of my allocated budget is wasted.

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Brad101

15 years ago

Is GCD as good as they claim?

Originally Posted by hbsjcd3

I use money that I make from my seo efforts (through organic searches) to pay for my adwords budget. Working great now, especially since I got the google cash detective to spy on successful adwords advertisers campaigns, because to this none of my allocated budget is wasted.

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1 reply

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hbsjcd3 15 years ago

Originally Posted by Brad101

Is GCD as good as they claim?

Its an incredibly powerful spy tool. Nothing comes close.....and I have tried them all!
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TheMagicShow

15 years ago

This topic, will go on and on forever. Both PPC and SEO have their advantages, disadvantages. Read em, learn em -- and choose which one is for you. I'll take ppc over seo any day.

Seo gives you, the free experience (which is a safe net -- for those scared of losing lots of money -- via ppc). Seo can also take your hardwork away, and ruin your desired ranking -- via a google shuffle/dance.

It is a good idea, to be skilled in both seo and ppc. Use them well for their advantages ,and you can do very well.

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Larry at Online Trusted

15 years ago

I have used PPC to test which keywords convert the best (to target my seo efforts) and which landing pages convert well with such keywords.

PPC is an awsome tool

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hbsjcd3

15 years ago

Originally Posted by Larry at Online Trusted

I have used PPC to test which keywords convert the best (to target my seo efforts) and which landing pages convert well with such keywords.

PPC is an awsome tool

Good strategy! Think I should do that too.

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Solidsnake

Banned 15 years ago

If you are promoting a specific product and needs immediate result, PPC is the best...

But if you are longing for a long term return and expecting for less work but good return in the future, seo is the best....

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Jenie0109

15 years ago

seo requires a lot of patience but its worth the hard work

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PPC VS SEO

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