Banners vs Anchor Text (quick question)

4 replies
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All things equal...
#anchor #banners #question #quick #text
  • Profile picture of the author Digitalis
    what converts better?
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  • Profile picture of the author HostWind
    Very vague question. In general, I would almost say anchor text - purely for the fact that this is likely going to be in the content that the viewer is actually wanting to read. Therefore, it appears to come from a trustworthy source as opposed to an interruption to the users experience.

    Think about it this way.

    Scenario 1:
    Your friend is talking and mentions company XYZ with a referral.

    Scenario 2:
    A guy on the street interrupts your conversation with your friend and hands you a flyer for company ABC.

    Which company do you think you are more likely to consider? Generically speaking, XYZ of course!
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    • Profile picture of the author Digitalis
      Originally Posted by HostWind View Post

      Very vague question. In general, I would almost say anchor text - purely for the fact that this is likely going to be in the content that the viewer is actually wanting to read. Therefore, it appears to come from a trustworthy source as opposed to an interruption to the users experience.

      Think about it this way.

      Scenario 1:
      Your friend is talking and mentions company XYZ with a referral.

      Scenario 2:
      A guy on the street interrupts your conversation with your friend and hands you a flyer for company ABC.

      Which company do you think you are more likely to consider? Generically speaking, XYZ of course!
      perfect answer, thanks!
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  • Profile picture of the author jumanorbert
    Anchor texts..you'll most likely get clicks from people who've read the content and are genuinely interested
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