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Do you look at CPC when choosing keywords?

by smodha
15 replies
  • SEO
    • |
Hey WF!

I've found a keyword that I really like in the "make money online" niche. This keyword gets 1400 [EXACT] searches a month with very little competition. I've noticed that CPC is only $0.22. What do you think? Is a worth a punt?

Thanks.

Sanj.
#choosing #cpc #keywords
  • Profile picture of the author HostWind
    Potentially. The real decision maker is, is it a buyers keyword?
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    • Profile picture of the author socialbacklink
      Originally Posted by HostWind View Post

      Potentially. The real decision maker is, is it a buyers keyword?
      This is the thing. It's also why I normally do PPC first then SEO my most profitable keywords.

      Just think to yourself. If I wanted to by _________ would I search this keyword to do it. I'll be honest, if it's in the make money online niche and it's only .22 cpc then it's most likely not a buying keyword. Competition is a good thing.
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      • Profile picture of the author Clint Faber
        Originally Posted by socialbacklink View Post

        I'll be honest, if it's in the make money online niche and it's only .22 cpc then it's most likely not a buying keyword. Competition is a good thing.
        This is incorrect based on my research, as there are many keywords in the make money niche which are displayed at $.22 a click when it truly requires three times that. This is solidifying the conclushon that Google's cost per click predictions through my experience has been extremely unreliable.
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        • Profile picture of the author d0de
          Originally Posted by Clint Faber View Post

          This is incorrect based on my research, as there are many keywords in the make money niche which are displayed at $.22 a click when it truly requires three times that. This is solidifying the conclushon that Google's cost per click predictions through my experience has been extremely unreliable.
          This was my experience. My first niche site, estimated CPC was very low. I went forward because I believed that that actual CPC would be higher based on the direction I saw the content going in. So far, by theory has been borne out--CPC is consistently double the prediction.

          The following is based on nothing more than my intuition and very limited experience and may well not be true:

          To use a silly example, if your keyword is "cabbage soup recipes" and the estimated CPC is very low, but you have good data that people searching for "cabbage soup recipes" are doing so because they want to lose weight and most of your content will be about losing weight, there's a good chance the real CPC will be much higher because weight loss is much more competitive than cabbage soup.
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          • Profile picture of the author Clint Faber
            Originally Posted by d0de View Post

            This was my experience. My first niche site, estimated CPC was very low. I went forward because I believed that that actual CPC would be higher based on the direction I saw the content going in. So far, by theory has been borne out--CPC is consistently double the prediction.

            The following is based on nothing more than my intuition and very limited experience and may well not be true:

            To use a silly example, if your keyword is "cabbage soup recipes" and the estimated CPC is very low, but you have good data that people searching for "cabbage soup recipes" are doing so because they want to lose weight and most of your content will be about losing weight, there's a good chance the real CPC will be much higher because weight loss is much more competitive than cabbage soup.
            Exactly. And it works the other way around as well. Due to on page SEO I was getting $.13 per click off of the keyword Google estimated to be $22 a click.
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            • Profile picture of the author d0de
              Originally Posted by Clint Faber View Post

              Exactly. And it works the other way around as well. Due to on page SEO I was getting $.13 per click off of the keyword Google estimated to be $22 a click.
              Can you explain a bit more? I'm not sure I see the connection between on-page SEO and lower CPC

              Thanks!
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              • Profile picture of the author Clint Faber
                Originally Posted by d0de View Post

                Can you explain a bit more? I'm not sure I see the connection between on-page SEO and lower CPC

                Thanks!
                I will be more than happy to connect the two for you as it can easily be done in one sentence. Google gives you a quality score, which may reduce your cost per click based on your on page SEO and relevance.
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                • Profile picture of the author d0de
                  Originally Posted by Clint Faber View Post

                  I will be more than happy to connect the two for you as it can easily be done in one sentence. Google gives you a quality score, which may reduce your cost per click based on your on page SEO and relevance.
                  Thanks! I had no idea that was a factor in CPC

                  the forums here really are great for learning stuff. Trying to learn just by researching yourself is very hard because you don't know all the things you don't know!
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                  • Profile picture of the author Clint Faber
                    Originally Posted by d0de View Post

                    Thanks! I had no idea that was a factor in CPC

                    the forums here really are great for learning stuff. Trying to learn just by researching yourself is very hard because you don't know all the things you don't know!
                    I see entrepreneurs starting out by using the strategy they were taught growing up here in the US via our educational system, which was as follows.
                    1.We will tell you how things are.
                    2.You will learn how we tell you these things are and not question it.
                    3.Then you will implement these things that we tell you.
                    This strategy is responsible for the extreme boom in the industrial age, but is quickly becoming obsolete. The most effective strategy when it comes to being a digital entrepreneur is not necessarily starting with the education, but rather a csimultaneous combination of implementation analyzing and learning.

                    Hope that wasn't too far off topic, but it was very relevant in my mind.
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    • Profile picture of the author smodha
      Originally Posted by HostWind View Post

      Potentially. The real decision maker is, is it a buyers keyword?
      Yes it is. It's a long-tail keyword that starts "how do I...".
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      I Sell What People Want. The Money Is A Bonus..
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  • Profile picture of the author Clint Faber
    Cost per click is something I do not even evaluate until I have selected a keyword and run a campaign. The reason why do this is that Google's prediction of cost per click is very very unreliable especially when you're good at what is required in order to achieve the best cost per click.
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  • Profile picture of the author joshpat2
    i think so ... cpc does matter when some one will visit the site it will show them ads based on last 10 sites they were on ...
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  • Profile picture of the author Linkology
    You can sit and over analyze it and think about it for ages or you can run a campaign to test it and then evaluate the data.
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  • Profile picture of the author JerichoLevi
    Originally Posted by smodha View Post

    Hey WF!

    I've found a keyword that I really like in the "make money online" niche. This keyword gets 1400 [EXACT] searches a month with very little competition. I've noticed that CPC is only $0.22. What do you think? Is a worth a punt?

    Thanks.

    Sanj.
    You can try to evaluate your average monthly potential gain from this, and then decide. Let's say if you get all of those 1400 visitors, with a CTR of 10% (pretty high) and CPC of $0.22, you'll be making a gain of $30, and that is on the high extremity.

    If there's no competition and you know it'll only cost you only 5 bucks to achieve #1 in google, then by all meas go for it, nothing to lose imo. You might also get that push of motivation to start building your empire

    If the competition is quite high and you know you'll need to put in a lot of effort and money, then I would recommend to move on and find a new keyword.


    JL
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  • Profile picture of the author stevo88
    why does the cpc differ?
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