E-Commerce Site - SEO Product Optimisation
- SEO |
Hello,
Thanks for taking the time to read this thread.
We have recently launched a new E-Commerce site dedicated solely to one brand of product, as a side venture from our main E-Commerce channel. In total the website has around 24 different products (the entire range of the brand), however a lot of the products are extremely similar in regards to features only really minor changes per model as well as cosmetic design.
At current we have mainly manufacturers descriptions (I know, I know) which of course we are looking to change. However due to the similar nature of the products it is making unique descriptions quite a challenge. Furthermore meta descriptions on product pages, any advice on these or what exactly they should contain?
Also, within product descriptions is it bad SEO to use images (not solely), if not then where should we be looking to place these in relation to the product page text?
We have managed to rank for quite a few keywords in relation to the products, however the brand is very well established in the USA (we are based in the UK), not quite sure yet if that is an advantage or not.
If anyone could answer any of the above, or just general tips based towards an E-Commerce store then that would be great.
Regards
Thanks for taking the time to read this thread.
We have recently launched a new E-Commerce site dedicated solely to one brand of product, as a side venture from our main E-Commerce channel. In total the website has around 24 different products (the entire range of the brand), however a lot of the products are extremely similar in regards to features only really minor changes per model as well as cosmetic design.
At current we have mainly manufacturers descriptions (I know, I know) which of course we are looking to change. However due to the similar nature of the products it is making unique descriptions quite a challenge. Furthermore meta descriptions on product pages, any advice on these or what exactly they should contain?
Also, within product descriptions is it bad SEO to use images (not solely), if not then where should we be looking to place these in relation to the product page text?
We have managed to rank for quite a few keywords in relation to the products, however the brand is very well established in the USA (we are based in the UK), not quite sure yet if that is an advantage or not.
If anyone could answer any of the above, or just general tips based towards an E-Commerce store then that would be great.
Regards